--- title: "Sonora Quest vs Ulta Lab Tests: Which is searched more in the United States?" description: "Is Sonora Quest or Ulta Lab Tests more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lab testing companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/sonora-quest-vs-ulta-lab-tests" publisher: "Brandwave" --- # Sonora Quest vs Ulta Lab Tests: Which is searched more in the United States? Is Sonora Quest or Ulta Lab Tests more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lab testing companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sonora Quest and Ulta Lab Tests - **Competitive set**: Lab testing companies - **Market**: United States - **Month measured**: Sep 2026 - **Sonora Quest Share of Search**: 1.6% - **Ulta Lab Tests Share of Search**: 0.1% ## Is Sonora Quest or Ulta Lab Tests more popular in search? - In September 2026, Sonora Quest had more branded searches than Ulta Lab Tests among lab testing companies in the United States. Sonora Quest had about 135,000 branded searches, while Ulta Lab Tests had 8,100. Sonora Quest made up 1.6% of all lab testing company searches we track, and Ulta Lab Tests accounted for 0.1%. - Sonora Quest was ahead of Ulta Lab Tests in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sonora Quest’s share of searches among lab testing companies in the United States moved from 1.4% to 1.6%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Ulta Lab Tests’ share of searches among lab testing companies in the United States moved from 0.06% to 0.1%, and its estimated monthly branded searches moved from 5.4K to 8.1K. ## Top lab testing companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Sonora Quest nor Ulta Lab Tests showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Labcorp | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Quest Diagnostics | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Any Lab Test Now | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sonora Quest | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Walk-In Lab | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ulta Lab Tests | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about lab testing companies - Asked ChatGPT "Where's the best place to get blood work done?": 1. Labcorp, 2. Quest Diagnostics - Asked ChatGPT "Which lab testing company is best for routine blood tests?": 1. Quest Diagnostics, 2. Labcorp - Asked ChatGPT "Where can I order my own blood tests online?": 1. Labcorp, 2. Quest Diagnostics - Searched Google, AI Overview "lab testing": 1. Labcorp, 2. Quest Diagnostics Not named in any answer: Any Lab Test Now, Sonora Quest, Walk-In Lab and Ulta Lab Tests. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States lab testing companies in September 2026? - Estimated monthly branded searches for Ulta Lab Tests in the United States rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026. ## Month by month | Month | Sonora Quest estimated searches | Sonora Quest Share of Search | Sonora Quest rank | Ulta Lab Tests estimated searches | Ulta Lab Tests Share of Search | Ulta Lab Tests rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 1.4% | 4 | 5.4K | 0.06% | 6 | | Nov 2025 | 110K | 1.3% | 4 | 5.4K | 0.06% | 6 | | Dec 2025 | 110K | 1.3% | 4 | 6.6K | 0.08% | 6 | | Jan 2026 | 135K | 1.6% | 4 | 9.9K | 0.12% | 6 | | Feb 2026 | 135K | 1.6% | 4 | 9.9K | 0.12% | 6 | | Mar 2026 | 135K | 1.3% | 4 | 9.9K | 0.1% | 6 | | Apr 2026 | 135K | 1.4% | 4 | 9.9K | 0.11% | 6 | | May 2026 | 135K | 1.6% | 4 | 8.1K | 0.1% | 6 | | Jun 2026 | 135K | 1.6% | 4 | 9.9K | 0.12% | 6 | | Jul 2026 | 135K | 1.6% | 4 | 9.9K | 0.12% | 6 | | Aug 2026 | 135K | 1.6% | 4 | 8.1K | 0.1% | 6 | | Sep 2026 | 135K | 1.6% | 4 | 8.1K | 0.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Sonora Quest’s and Ulta Lab Tests’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sonora Quest**: Measured on the search term “sonora quest”. - **Ulta Lab Tests**: Measured on the search term “ulta lab tests”. - [Sonora Quest profile](/demand/us/brands/sonora-quest) - [Ulta Lab Tests profile](/demand/us/brands/ulta-lab-tests) - [All lab testing companies in the United States](/demand/us/categories/us-lab-testing-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sonora Quest or Ulta Lab Tests more popular in search? In September 2026, Sonora Quest had more branded searches than Ulta Lab Tests among lab testing companies in the United States. Sonora Quest had about 135,000 branded searches, while Ulta Lab Tests had 8,100. Sonora Quest made up 1.6% of all lab testing company searches we track, and Ulta Lab Tests accounted for 0.1%. ## Cite this page Brandwave. "Sonora Quest vs Ulta Lab Tests: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/sonora-quest-vs-ulta-lab-tests This page is also available as HTML at https://gobrandwave.com/demand/us/compare/sonora-quest-vs-ulta-lab-tests. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.