--- title: "SoFi vs Veterans United: Which is searched more in the United States?" description: "Is SoFi or Veterans United more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage lenders set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/sofi-vs-veterans-united" publisher: "Brandwave" --- # SoFi vs Veterans United: Which is searched more in the United States? Is SoFi or Veterans United more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage lenders set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SoFi and Veterans United - **Competitive set**: Mortgage lenders - **Market**: United States - **Month measured**: Sep 2026 - **SoFi Share of Search**: 0.19% - **Veterans United Share of Search**: 2.2% ## Is SoFi or Veterans United more popular in search? - In September 2026, Veterans United had more branded searches than SoFi among mortgage lenders in the United States. Veterans United had about 50,400 branded searches, while SoFi had 4,400. Veterans United made up 2.2% of all mortgage lender searches we track, and SoFi accounted for 0.19%. - Veterans United was ahead of SoFi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SoFi’s share of searches among mortgage lenders in the United States moved from 0.12% to 0.19%, and its estimated monthly branded searches moved from 2.9K to 4.4K. - Across the 12 months ending September 2026, Veterans United’s share of searches among mortgage lenders in the United States moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 61.6K to 50.4K. ## Top mortgage lenders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SoFi and Veterans United were each mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Veterans United was listed before SoFi in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rocket Mortgage | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chase | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bank of America | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Truist | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | loanDepot | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Veterans United | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Navy Federal Credit Union | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Rate | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | SoFi | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | Pennymac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mr. Cooper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | UWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Better | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mortgage lenders - Asked ChatGPT "Which mortgage lender should I use in the US?": 1. Truist, 2. Chase, 3. Rocket Mortgage, 4. Navy Federal Credit Union, 5. Rate - Asked ChatGPT "What are the best mortgage lenders in the US?": 1. Truist, 2. Chase, 3. Rocket Mortgage, 4. Bank of America, 5. Navy Federal Credit Union, 6. loanDepot - Asked ChatGPT "What's the best mortgage lender in the US for a first-time home buyer?": 1. Rocket Mortgage, 2. Chase, 3. Bank of America - Searched Google, AI Overview "mortgage lenders": 1. Rocket Mortgage, 2. loanDepot, 3. Bank of America, 4. Veterans United, 5. SoFi, 6. Chase - Searched Google, AI Overview "best mortgage lenders": 1. Rocket Mortgage, 2. loanDepot, 3. Bank of America, 4. Veterans United, 5. Rate, 6. SoFi Not named in any answer: Pennymac, Mr. Cooper, UWM and Better. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States mortgage lenders in September 2026? - Estimated monthly branded searches for SoFi in the United States rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026. - Estimated monthly branded searches for Veterans United in the United States fell 18.2% over 12 measured months, from 61.6K to 50.4K in September 2026. ## Month by month | Month | SoFi estimated searches | SoFi Share of Search | SoFi rank | Veterans United estimated searches | Veterans United Share of Search | Veterans United rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.12% | 13 | 61.6K | 2.7% | 8 | | Nov 2025 | 2.9K | 0.15% | 13 | 59.4K | 3% | 8 | | Dec 2025 | 2.9K | 0.13% | 13 | 61.6K | 2.8% | 7 | | Jan 2026 | 4.4K | 0.15% | 13 | 75.3K | 2.5% | 6 | | Feb 2026 | 3.6K | 0.12% | 13 | 75.3K | 2.6% | 6 | | Mar 2026 | 4.4K | 0.14% | 13 | 75.3K | 2.4% | 6 | | Apr 2026 | 4.4K | 0.16% | 13 | 72.6K | 2.7% | 8 | | May 2026 | 3.6K | 0.15% | 13 | 61.6K | 2.5% | 8 | | Jun 2026 | 3.6K | 0.15% | 13 | 64.3K | 2.7% | 8 | | Jul 2026 | 8.1K | 0.36% | 13 | 59.4K | 2.7% | 8 | | Aug 2026 | 3.6K | 0.15% | 13 | 59.4K | 2.5% | 8 | | Sep 2026 | 4.4K | 0.19% | 13 | 50.4K | 2.2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using SoFi’s and Veterans United’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SoFi**: Measured on the search term “sofi mortgage”. - **Veterans United**: Measured on the search terms “veterans united” and “veterans united home loans”, summed into one figure. - [SoFi profile](/demand/us/brands/sofi) - [Veterans United profile](/demand/us/brands/veterans-united) - [All mortgage lenders in the United States](/demand/us/categories/us-mortgage-lenders): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SoFi or Veterans United more popular in search? In September 2026, Veterans United had more branded searches than SoFi among mortgage lenders in the United States. Veterans United had about 50,400 branded searches, while SoFi had 4,400. Veterans United made up 2.2% of all mortgage lender searches we track, and SoFi accounted for 0.19%. ## Cite this page Brandwave. "SoFi vs Veterans United: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/sofi-vs-veterans-united This page is also available as HTML at https://gobrandwave.com/demand/us/compare/sofi-vs-veterans-united. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.