--- title: "Smirnoff vs Truly: Which is searched more in the United States?" description: "Is Smirnoff or Truly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hard seltzer brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/smirnoff-vs-truly-hard-seltzer" publisher: "Brandwave" --- # Smirnoff vs Truly: Which is searched more in the United States? Is Smirnoff or Truly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hard seltzer brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Smirnoff and Truly - **Competitive set**: Hard seltzer brands - **Market**: United States - **Month measured**: Sep 2026 - **Smirnoff Share of Search**: 1.3% - **Truly Share of Search**: 3.1% ## Is Smirnoff or Truly more popular in search? - In September 2026, Truly had more branded searches than Smirnoff among hard seltzer brands in the United States. Truly had about 8,800 branded searches, while Smirnoff had 3,600. Truly made up 3.1% of all hard seltzer brand searches we track, and Smirnoff accounted for 1.3%. - Truly was ahead of Smirnoff in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Smirnoff’s share of searches among hard seltzer brands in the United States moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K. - Across the 12 months ending September 2026, Truly’s share of searches among hard seltzer brands in the United States moved from 7.2% to 3.1%, and its estimated monthly branded searches moved from 20.2K to 8.8K. ## Top hard seltzer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Truly was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smirnoff did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | High Noon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | White Claw | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Truly | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | NÜTRL | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Vizzy | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Bud Light Seltzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Michelob Ultra Seltzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smirnoff | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Corona | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hard seltzer brands - Asked ChatGPT "Which hard seltzer brand should I buy in the US?": 1. White Claw, 2. Truly, 3. High Noon - Asked ChatGPT "What are the best hard seltzer brands in the US?": 1. High Noon, 2. White Claw, 3. Truly, 4. NÜTRL, 5. Vizzy - Asked ChatGPT "What's the best hard seltzer brand in the US for a summer party?": 1. High Noon, 2. White Claw, 3. Truly - Searched Google, AI Overview "hard seltzer": 1. White Claw, 2. Truly, 3. High Noon, 4. NÜTRL, 5. Vizzy - Searched Google, AI Overview "best hard seltzer": 1. High Noon, 2. NÜTRL, 3. White Claw Not named in any answer: Bud Light Seltzer, Michelob Ultra Seltzer, Smirnoff and Corona. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States hard seltzer brands in September 2026? - In September 2026, Truly lost share of searches among hard seltzer brands in the United States, from 4.3% to 3.1%. - Estimated monthly branded searches for Smirnoff in the United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | Smirnoff estimated searches | Smirnoff Share of Search | Smirnoff rank | Truly estimated searches | Truly Share of Search | Truly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 1.6% | 7 | 20.2K | 7.2% | 3 | | Nov 2025 | 2.9K | 1.3% | 7 | 11K | 4.9% | 4 | | Dec 2025 | 3.6K | 1.6% | 7 | 12.5K | 5.5% | 4 | | Jan 2026 | 2.4K | 0.97% | 7 | 12.5K | 5% | 4 | | Feb 2026 | 2.9K | 1.5% | 7 | 8K | 4% | 5 | | Mar 2026 | 3.6K | 1.5% | 7 | 10.8K | 4.5% | 4 | | Apr 2026 | 3.6K | 1.4% | 7 | 9.8K | 3.7% | 4 | | May 2026 | 4.4K | 1.4% | 8 | 14.7K | 4.8% | 4 | | Jun 2026 | 4.4K | 1.3% | 8 | 20.2K | 6.1% | 4 | | Jul 2026 | 4.4K | 1.3% | 8 | 20.2K | 5.9% | 4 | | Aug 2026 | 3.6K | 1.1% | 8 | 13.5K | 4.3% | 4 | | Sep 2026 | 3.6K | 1.3% | 8 | 8.8K | 3.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Smirnoff’s and Truly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Smirnoff**: Measured on the search term “smirnoff seltzer”. - **Truly**: Measured on the search terms “truly hard seltzer” and “truly seltzer”, summed into one figure. - [Smirnoff profile](/demand/us/brands/smirnoff) - [Truly profile](/demand/us/brands/truly-hard-seltzer) - [All hard seltzer brands in the United States](/demand/us/categories/us-hard-seltzer-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Smirnoff or Truly more popular in search? In September 2026, Truly had more branded searches than Smirnoff among hard seltzer brands in the United States. Truly had about 8,800 branded searches, while Smirnoff had 3,600. Truly made up 3.1% of all hard seltzer brand searches we track, and Smirnoff accounted for 1.3%. ## Cite this page Brandwave. "Smirnoff vs Truly: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/smirnoff-vs-truly-hard-seltzer This page is also available as HTML at https://gobrandwave.com/demand/us/compare/smirnoff-vs-truly-hard-seltzer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.