--- title: "Skittles vs Twizzlers: Which is searched more in the United States?" description: "Is Skittles or Twizzlers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candy brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/skittles-vs-twizzlers" publisher: "Brandwave" --- # Skittles vs Twizzlers: Which is searched more in the United States? Is Skittles or Twizzlers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candy brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Skittles and Twizzlers - **Competitive set**: Candy brands - **Market**: United States - **Month measured**: Sep 2026 - **Skittles Share of Search**: 31.9% - **Twizzlers Share of Search**: 11.7% ## Is Skittles or Twizzlers more popular in search? - In September 2026, Skittles had more branded searches than Twizzlers among candy brands in the United States. Skittles had about 165,000 branded searches, while Twizzlers had 60,500. Skittles made up 31.9% of all candy brand searches we track, and Twizzlers accounted for 11.7%. - Skittles was ahead of Twizzlers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Skittles’ share of searches among candy brands in the United States moved from 29.6% to 31.9%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 12 months ending September 2026, Twizzlers’ share of searches among candy brands in the United States moved from 13.3% to 11.7%, and its estimated monthly branded searches moved from 90.5K to 60.5K. ## Top candy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Skittles was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Twizzlers did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haribo | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Sour Patch Kids | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Trolli | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Nerds | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Skittles | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Swedish Fish | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Twizzlers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Starburst | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about candy brands - Asked ChatGPT "What's the best candy to buy?": 1. Sour Patch Kids, 2. Haribo, 3. Nerds - Asked ChatGPT "Which gummy candy brand is the best?": 1. Haribo, 2. Trolli, 3. Nerds - Asked ChatGPT "What's the most popular sour candy?": 1. Skittles, 2. Sour Patch Kids - Searched Google, AI Overview "candy brands": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Swedish Fish, 5. Trolli Not named in any answer: Twizzlers and Starburst. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States candy brands in September 2026? - In September 2026, Skittles gained share of searches among candy brands in the United States, from 30.1% to 31.9%. - In September 2026, Twizzlers lost share of searches among candy brands in the United States, from 13.5% to 11.7%. ## Month by month | Month | Skittles estimated searches | Skittles Share of Search | Skittles rank | Twizzlers estimated searches | Twizzlers Share of Search | Twizzlers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 29.6% | 1 | 90.5K | 13.3% | 3 | | Nov 2025 | 165K | 28.4% | 1 | 90.5K | 15.6% | 3 | | Dec 2025 | 135K | 27.2% | 1 | 60.5K | 12.2% | 3 | | Jan 2026 | 135K | 27.6% | 1 | 60.5K | 12.4% | 3 | | Feb 2026 | 165K | 31.9% | 1 | 60.5K | 11.7% | 3 | | Mar 2026 | 165K | 31.4% | 1 | 60.5K | 11.5% | 3 | | Apr 2026 | 135K | 27.2% | 1 | 60.5K | 12.2% | 3 | | May 2026 | 135K | 27.1% | 1 | 60.5K | 12.1% | 3 | | Jun 2026 | 110K | 28.7% | 1 | 49.5K | 12.9% | 3 | | Jul 2026 | 90.5K | 25.3% | 1 | 49.5K | 13.9% | 3 | | Aug 2026 | 135K | 30.1% | 1 | 60.5K | 13.5% | 3 | | Sep 2026 | 165K | 31.9% | 1 | 60.5K | 11.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Skittles’ and Twizzlers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Skittles**: Measured on the search term “skittles”. - **Twizzlers**: Measured on the search term “twizzlers”. - [Skittles profile](/demand/us/brands/skittles) - [Twizzlers profile](/demand/us/brands/twizzlers) - [All candy brands in the United States](/demand/us/categories/us-candy-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Skittles or Twizzlers more popular in search? In September 2026, Skittles had more branded searches than Twizzlers among candy brands in the United States. Skittles had about 165,000 branded searches, while Twizzlers had 60,500. Skittles made up 31.9% of all candy brand searches we track, and Twizzlers accounted for 11.7%. ## Cite this page Brandwave. "Skittles vs Twizzlers: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/skittles-vs-twizzlers This page is also available as HTML at https://gobrandwave.com/demand/us/compare/skittles-vs-twizzlers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.