--- title: "SKIMS vs Thinx: Which is searched more in the United States?" description: "Is SKIMS or Thinx more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/skims-vs-thinx" publisher: "Brandwave" --- # SKIMS vs Thinx: Which is searched more in the United States? Is SKIMS or Thinx more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SKIMS and Thinx - **Competitive set**: Underwear brands - **Market**: United States - **Month measured**: Sep 2026 - **SKIMS Share of Search**: 7.3% - **Thinx Share of Search**: 2.2% ## Is SKIMS or Thinx more popular in search? - In September 2026, SKIMS had more branded searches than Thinx among underwear brands in the United States. SKIMS had about 33,100 branded searches, while Thinx had 9,900. SKIMS made up 7.3% of all underwear brand searches we track, and Thinx accounted for 2.2%. - SKIMS was ahead of Thinx in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SKIMS’s share of searches among underwear brands in the United States moved from 16.4% to 7.3%, and its estimated monthly branded searches moved from 90.5K to 33.1K. - Across the 12 months ending September 2026, Thinx’s share of searches among underwear brands in the United States held steady at 2.2%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither SKIMS nor Thinx showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tommy John | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hanes | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Aerie | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Calvin Klein | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | MeUndies | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bombas | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Jockey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SKIMS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Knix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Branwyn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SAXX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about underwear brands - Asked ChatGPT "Which underwear brand should I buy?": 1. Tommy John, 2. Hanes - Asked ChatGPT "What are the most comfortable underwear brands?": 1. MeUndies, 2. Tommy John, 3. Hanes, 4. Calvin Klein - Asked ChatGPT "What is the best underwear for men?": 1. Calvin Klein, 2. Tommy John, 3. Hanes - Searched Google, AI Overview "underwear": 1. Tommy John, 2. Aerie, 3. Bombas - Searched Google, AI Overview "womens underwear": 1. Aerie, 2. Tommy John, 3. Hanes Not named in any answer: Jockey, SKIMS, Victoria's Secret, Knix, Branwyn, Thinx and SAXX. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States underwear brands in September 2026? - In September 2026, SKIMS rose from 6th to 5th among underwear brands in the United States. - In September 2026, Thinx rose from 12th to 11th among underwear brands in the United States. ## Month by month | Month | SKIMS estimated searches | SKIMS Share of Search | SKIMS rank | Thinx estimated searches | Thinx Share of Search | Thinx rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 16.4% | 3 | 12.1K | 2.2% | 10 | | Nov 2025 | 49.5K | 6.9% | 5 | 14.8K | 2.1% | 11 | | Dec 2025 | 49.5K | 6.9% | 5 | 12.1K | 1.7% | 11 | | Jan 2026 | 40.5K | 7.1% | 6 | 12.1K | 2.1% | 11 | | Feb 2026 | 33.1K | 6.4% | 6 | 9.9K | 1.9% | 11 | | Mar 2026 | 33.1K | 4.9% | 6 | 12.1K | 1.8% | 10 | | Apr 2026 | 33.1K | 6.4% | 6 | 12.1K | 2.3% | 10 | | May 2026 | 27.1K | 4.2% | 9 | 12.1K | 1.9% | 12 | | Jun 2026 | 27.1K | 4.4% | 8 | 9.9K | 1.6% | 12 | | Jul 2026 | 49.5K | 9% | 4 | 9.9K | 1.8% | 12 | | Aug 2026 | 40.5K | 7% | 6 | 9.9K | 1.7% | 12 | | Sep 2026 | 33.1K | 7.3% | 5 | 9.9K | 2.2% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using SKIMS’s and Thinx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SKIMS**: Measured on the search term “skims underwear”. - **Thinx**: Measured on the search term “thinx”. - [SKIMS profile](/demand/us/brands/skims) - [Thinx profile](/demand/us/brands/thinx) - [All underwear brands in the United States](/demand/us/categories/us-underwear-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SKIMS or Thinx more popular in search? In September 2026, SKIMS had more branded searches than Thinx among underwear brands in the United States. SKIMS had about 33,100 branded searches, while Thinx had 9,900. SKIMS made up 7.3% of all underwear brand searches we track, and Thinx accounted for 2.2%. ## Cite this page Brandwave. "SKIMS vs Thinx: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/skims-vs-thinx This page is also available as HTML at https://gobrandwave.com/demand/us/compare/skims-vs-thinx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.