--- title: "Shippo vs USPS: Which is searched more in the United States?" description: "Is Shippo or USPS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shipping label platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/shippo-vs-usps" publisher: "Brandwave" --- # Shippo vs USPS: Which is searched more in the United States? Is Shippo or USPS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shipping label platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shippo and USPS - **Competitive set**: Shipping label platforms - **Market**: United States - **Month measured**: Sep 2026 - **Shippo Share of Search**: 11.1% - **USPS Share of Search**: 4.4% ## Is Shippo or USPS more popular in search? - In September 2026, Shippo had more branded searches than USPS among shipping label platforms in the United States. Shippo had about 180,000 branded searches, while USPS had 71,700. Shippo made up 11.1% of all shipping label platform searches we track, and USPS accounted for 4.4%. - The lead changed hands 2 times in the 12 months ending September 2026: USPS took it in June 2026, Shippo took it in August 2026. - Across the 12 months ending September 2026, Shippo’s share of searches among shipping label platforms in the United States moved from 10.4% to 11.1%, and its estimated monthly branded searches moved from 148K to 180K. - Across the 12 months ending September 2026, USPS’s share of searches among shipping label platforms in the United States moved from 6.9% to 4.4%, and its estimated monthly branded searches moved from 99K to 71.7K. ## Top shipping label platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, USPS appeared in all five answers. Shippo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shippo was listed before USPS in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pirate Ship | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Shippo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | USPS | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | ShipStation | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | FedEx | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Easyship | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Veeqo | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | EasyPost | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Stamps.com | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shipping label platforms - Asked ChatGPT "Which shipping label platform should I use in the US?": 1. Pirate Ship, 2. Shippo, 3. ShipStation, 4. Easyship, 5. USPS, 6. FedEx - Asked ChatGPT "What are the best shipping label platforms in the US?": 1. Pirate Ship, 2. Shippo, 3. ShipStation, 4. Veeqo, 5. Easyship, 6. USPS, 7. EasyPost, 8. FedEx - Asked ChatGPT "What's the best shipping label platform in the US for shipping orders?": 1. Pirate Ship, 2. Shippo, 3. ShipStation, 4. Veeqo, 5. USPS - Searched Google, AI Overview "buy shipping labels": 1. USPS, 2. FedEx, 3. Shippo, 4. Easyship - Searched Google, AI Overview "print shipping labels": 1. USPS, 2. FedEx, 3. Pirate Ship Not named in any answer: Stamps.com. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States shipping label platforms in September 2026? - In September 2026, Shippo gained share of searches among shipping label platforms in the United States, from 10.3% to 11.1%. - In September 2026, USPS lost share of searches among shipping label platforms in the United States, from 9.3% to 4.4%. ## Month by month | Month | Shippo estimated searches | Shippo Share of Search | Shippo rank | USPS estimated searches | USPS Share of Search | USPS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 148K | 10.4% | 2 | 99K | 6.9% | 3 | | Nov 2025 | 148K | 10.8% | 2 | 81K | 5.9% | 3 | | Dec 2025 | 181K | 10.6% | 2 | 135K | 7.9% | 3 | | Jan 2026 | 148K | 10.5% | 2 | 101K | 7.2% | 3 | | Feb 2026 | 148K | 10.7% | 2 | 81K | 5.9% | 3 | | Mar 2026 | 179K | 10.8% | 2 | 90K | 5.4% | 3 | | Apr 2026 | 179K | 12.4% | 2 | 82.6K | 5.7% | 3 | | May 2026 | 179K | 12% | 2 | 131K | 8.8% | 3 | | Jun 2026 | 179K | 10% | 3 | 198K | 11.1% | 2 | | Jul 2026 | 179K | 9.8% | 3 | 228K | 12.5% | 2 | | Aug 2026 | 180K | 10.3% | 2 | 162K | 9.3% | 3 | | Sep 2026 | 180K | 11.1% | 2 | 71.7K | 4.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Shippo’s and USPS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shippo**: Measured on the search terms “goshippo”, “shippo” and “shippo shipping”, summed into one figure. - **USPS**: Measured on the search terms “usps click-n-ship” and “usps shipping label”, summed into one figure. - [Shippo profile](/demand/us/brands/shippo) - [USPS profile](/demand/us/brands/usps) - [All shipping label platforms in the United States](/demand/us/categories/us-shipping-label-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Shippo or USPS more popular in search? In September 2026, Shippo had more branded searches than USPS among shipping label platforms in the United States. Shippo had about 180,000 branded searches, while USPS had 71,700. Shippo made up 11.1% of all shipping label platform searches we track, and USPS accounted for 4.4%. ## Cite this page Brandwave. "Shippo vs USPS: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/shippo-vs-usps This page is also available as HTML at https://gobrandwave.com/demand/us/compare/shippo-vs-usps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.