--- title: "SeaWorld vs Universal Studios: Which is searched more in the United States?" description: "Is SeaWorld or Universal Studios more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Theme parks set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/seaworld-vs-universal-studios" publisher: "Brandwave" --- # SeaWorld vs Universal Studios: Which is searched more in the United States? Is SeaWorld or Universal Studios more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Theme parks set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SeaWorld and Universal Studios - **Competitive set**: Theme parks - **Market**: United States - **Month measured**: Sep 2026 - **SeaWorld Share of Search**: 4% - **Universal Studios Share of Search**: 13.3% ## Is SeaWorld or Universal Studios more popular in search? - In September 2026, Universal Studios had more branded searches than SeaWorld among theme parks in the United States. Universal Studios had about 673,000 branded searches, while SeaWorld had 201,000. Universal Studios made up 13.3% of all theme park searches we track, and SeaWorld accounted for 4%. - Universal Studios was ahead of SeaWorld in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SeaWorld’s share of searches among theme parks in the United States moved from 3.5% to 4%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, Universal Studios’ share of searches among theme parks in the United States moved from 17.6% to 13.3%, and its estimated monthly branded searches moved from 1M to 673K. ## Top theme parks in ChatGPT and Google AI Overviews In three ChatGPT questions, Universal Studios was mentioned in one out of three: in one of the three ChatGPT answers. SeaWorld did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Disneyland | 1st | 2 of 3 | 2 of 3 | | Cedar Point | 2nd | 2 of 3 | 2 of 3 | | Walt Disney World | 3rd | 2 of 3 | 2 of 3 | | Universal Studios | 3rd | 1 of 3 | 1 of 3 | | Six Flags | 5th | 1 of 3 | 1 of 3 | | Busch Gardens | Not ranked | 0 of 3 | 0 of 3 | | SeaWorld | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about theme parks - Asked ChatGPT "What's the best theme park in the US?": 1. Disneyland, 2. Cedar Point, 3. Walt Disney World - Asked ChatGPT "Which US theme park has the best roller coasters?": 1. Cedar Point, 2. Six Flags - Asked ChatGPT "What are the most popular theme parks in the US for families?": 1. Disneyland, 2. Universal Studios, 3. Walt Disney World Not named in any answer: Busch Gardens and SeaWorld. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States theme parks in September 2026? - In September 2026, Universal Studios overtook Cedar Point to rank 4th among theme parks in the United States, with 13.3% of the searches. ## Month by month | Month | SeaWorld estimated searches | SeaWorld Share of Search | SeaWorld rank | Universal Studios estimated searches | Universal Studios Share of Search | Universal Studios rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 3.5% | 7 | 1M | 17.6% | 4 | | Nov 2025 | 201K | 4.4% | 6 | 823K | 18.2% | 3 | | Dec 2025 | 201K | 4.4% | 6 | 823K | 18% | 3 | | Jan 2026 | 201K | 3.9% | 6 | 823K | 16.2% | 3 | | Feb 2026 | 165K | 3.9% | 7 | 673K | 15.8% | 3 | | Mar 2026 | 301K | 5.4% | 6 | 823K | 14.7% | 4 | | Apr 2026 | 201K | 3.8% | 7 | 823K | 15.7% | 4 | | May 2026 | 246K | 4.1% | 7 | 823K | 13.6% | 5 | | Jun 2026 | 301K | 4.9% | 7 | 823K | 13.5% | 5 | | Jul 2026 | 301K | 4.9% | 7 | 823K | 13.5% | 5 | | Aug 2026 | 201K | 3.8% | 7 | 673K | 12.6% | 5 | | Sep 2026 | 201K | 4% | 7 | 673K | 13.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using SeaWorld’s and Universal Studios’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SeaWorld**: Measured on the search term “seaworld”. - **Universal Studios**: Measured on the search term “universal studios”. - [SeaWorld profile](/demand/us/brands/seaworld) - [Universal Studios profile](/demand/us/brands/universal-studios) - [All theme parks in the United States](/demand/us/categories/us-theme-parks): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SeaWorld or Universal Studios more popular in search? In September 2026, Universal Studios had more branded searches than SeaWorld among theme parks in the United States. Universal Studios had about 673,000 branded searches, while SeaWorld had 201,000. Universal Studios made up 13.3% of all theme park searches we track, and SeaWorld accounted for 4%. ## Cite this page Brandwave. "SeaWorld vs Universal Studios: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/seaworld-vs-universal-studios This page is also available as HTML at https://gobrandwave.com/demand/us/compare/seaworld-vs-universal-studios. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.