--- title: "San Pellegrino vs Spindrift: Which is searched more in the United States?" description: "Is San Pellegrino or Spindrift more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sparkling water brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/san-pellegrino-vs-spindrift" publisher: "Brandwave" --- # San Pellegrino vs Spindrift: Which is searched more in the United States? Is San Pellegrino or Spindrift more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sparkling water brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: San Pellegrino and Spindrift - **Competitive set**: Sparkling water brands - **Market**: United States - **Month measured**: Sep 2026 - **San Pellegrino Share of Search**: 9.6% - **Spindrift Share of Search**: 14.3% ## Is San Pellegrino or Spindrift more popular in search? - In September 2026, Spindrift had more branded searches than San Pellegrino among sparkling water brands in the United States. Spindrift had about 74,000 branded searches, while San Pellegrino had 49,500. Spindrift made up 14.3% of all sparkling water brand searches we track, and San Pellegrino accounted for 9.6%. - Spindrift was ahead of San Pellegrino in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, San Pellegrino’s share of searches among sparkling water brands in the United States moved from 7.8% to 9.6%, and its estimated monthly branded searches moved from 40.5K to 49.5K. - Across the 12 months ending September 2026, Spindrift’s share of searches among sparkling water brands in the United States moved from 11.7% to 14.3%, and its estimated monthly branded searches moved from 60.5K to 74K. ## Top sparkling water brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, San Pellegrino was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Spindrift was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. San Pellegrino was listed before Spindrift in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LaCroix | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Polar | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | San Pellegrino | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Bubly | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Perrier | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Spindrift | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Waterloo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Sparkling Ice | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Liquid Death | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sparkling water brands - Asked ChatGPT "Which sparkling water should I buy?": 1. Polar, 2. San Pellegrino, 3. Spindrift - Asked ChatGPT "What are the best sparkling water brands?": 1. San Pellegrino, 2. LaCroix, 3. Bubly, 4. Perrier, 5. Polar, 6. Waterloo, 7. Spindrift - Asked ChatGPT "What is the best tasting seltzer?": 1. Spindrift - Searched Google, AI Overview "sparkling water": 1. LaCroix, 2. Perrier, 3. San Pellegrino, 4. Bubly, 5. Sparkling Ice - Searched Google, AI Overview "seltzer water": 1. Polar, 2. LaCroix, 3. Bubly Not named in any answer: Liquid Death and Hint. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States sparkling water brands in September 2026? - In September 2026, San Pellegrino overtook Waterloo to rank 4th among sparkling water brands in the United States, with 9.6% of the searches. - In September 2026, Spindrift overtook LaCroix to rank 2nd among sparkling water brands in the United States, with 14.3% of the searches. ## Month by month | Month | San Pellegrino estimated searches | San Pellegrino Share of Search | San Pellegrino rank | Spindrift estimated searches | Spindrift Share of Search | Spindrift rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 7.8% | 4 | 60.5K | 11.7% | 3 | | Nov 2025 | 40.5K | 8.6% | 4 | 60.5K | 12.8% | 3 | | Dec 2025 | 40.5K | 5.9% | 5 | 60.5K | 8.9% | 4 | | Jan 2026 | 40.5K | 7.8% | 4 | 74K | 14.3% | 3 | | Feb 2026 | 49.5K | 9.2% | 4 | 60.5K | 11.3% | 3 | | Mar 2026 | 60.5K | 11% | 4 | 74K | 13.5% | 3 | | Apr 2026 | 60.5K | 11% | 4 | 74K | 13.4% | 3 | | May 2026 | 49.5K | 8.8% | 5 | 74K | 13.1% | 3 | | Jun 2026 | 49.5K | 8.6% | 6 | 74K | 12.9% | 3 | | Jul 2026 | 49.5K | 8.8% | 5 | 74K | 13.1% | 3 | | Aug 2026 | 49.5K | 8% | 5 | 74K | 12% | 3 | | Sep 2026 | 49.5K | 9.6% | 4 | 74K | 14.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using San Pellegrino’s and Spindrift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **San Pellegrino**: Measured on the search term “san pellegrino”. - **Spindrift**: Measured on the search term “spindrift”. - [San Pellegrino profile](/demand/us/brands/san-pellegrino) - [Spindrift profile](/demand/us/brands/spindrift) - [All sparkling water brands in the United States](/demand/us/categories/us-sparkling-water-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is San Pellegrino or Spindrift more popular in search? In September 2026, Spindrift had more branded searches than San Pellegrino among sparkling water brands in the United States. Spindrift had about 74,000 branded searches, while San Pellegrino had 49,500. Spindrift made up 14.3% of all sparkling water brand searches we track, and San Pellegrino accounted for 9.6%. ## Cite this page Brandwave. "San Pellegrino vs Spindrift: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/san-pellegrino-vs-spindrift This page is also available as HTML at https://gobrandwave.com/demand/us/compare/san-pellegrino-vs-spindrift. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.