--- title: "Samsung vs Speed Queen: Which is searched more in the United States?" description: "Is Samsung or Speed Queen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/samsung-vs-speed-queen" publisher: "Brandwave" --- # Samsung vs Speed Queen: Which is searched more in the United States? Is Samsung or Speed Queen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Samsung and Speed Queen - **Competitive set**: Washing machine brands - **Market**: United States - **Month measured**: Sep 2026 - **Samsung Share of Search**: 5.7% - **Speed Queen Share of Search**: 49.9% ## Is Samsung or Speed Queen more popular in search? - In September 2026, Speed Queen had more branded searches than Samsung among washing machine brands in the United States. Speed Queen had about 292,000 branded searches, while Samsung had 33,100. Speed Queen made up 49.9% of all washing machine brand searches we track, and Samsung accounted for 5.7%. - Speed Queen was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in the United States moved from 5.4% to 5.7%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands in the United States moved from 47.8% to 49.9%, and its estimated monthly branded searches held steady at 292K. ## Top washing machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Speed Queen was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Speed Queen was listed before Samsung in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LG | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Electrolux | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Whirlpool | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | GE Appliances | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Speed Queen | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Maytag | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Samsung | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Kenmore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amana | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Midea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frigidaire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about washing machine brands - Asked ChatGPT "Which washing machine should I buy?": 1. LG, 2. Electrolux - Asked ChatGPT "What are the most reliable washer brands?": 1. LG, 2. Speed Queen, 3. Whirlpool, 4. Maytag, 5. GE Appliances - Asked ChatGPT "What is the best washer and dryer set?": 1. Electrolux, 2. LG, 3. Speed Queen - Searched Google, AI Overview "washing machine": 1. Samsung - Searched Google, AI Overview "washer and dryer": 1. GE Appliances, 2. Whirlpool, 3. Maytag, 4. LG, 5. Electrolux Not named in any answer: Kenmore, Amana, Midea, Miele, Frigidaire, Bosch and Haier. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States washing machine brands in September 2026? - In September 2026, Samsung gained share of searches among washing machine brands in the United States, from 5.1% to 5.7%. - In September 2026, Speed Queen lost share of searches among washing machine brands in the United States, from 54.8% to 49.9%. ## Month by month | Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | Speed Queen estimated searches | Speed Queen Share of Search | Speed Queen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 5.4% | 6 | 292K | 47.8% | 1 | | Nov 2025 | 40.5K | 6.1% | 6 | 337K | 50.3% | 1 | | Dec 2025 | 33.1K | 5% | 6 | 337K | 51.3% | 1 | | Jan 2026 | 33.1K | 5% | 6 | 337K | 50.9% | 1 | | Feb 2026 | 33.1K | 5.8% | 6 | 292K | 51.1% | 1 | | Mar 2026 | 33.1K | 5.1% | 6 | 337K | 51.7% | 1 | | Apr 2026 | 33.1K | 5.2% | 6 | 356K | 55.8% | 1 | | May 2026 | 33.1K | 5.8% | 6 | 292K | 51.1% | 1 | | Jun 2026 | 33.1K | 6% | 6 | 275K | 49.8% | 1 | | Jul 2026 | 33.1K | 5.8% | 6 | 292K | 51.3% | 1 | | Aug 2026 | 33.1K | 5.1% | 6 | 356K | 54.8% | 1 | | Sep 2026 | 33.1K | 5.7% | 6 | 292K | 49.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Samsung’s and Speed Queen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Samsung**: Measured on the search term “samsung washer”. - **Speed Queen**: Measured on the search terms “speed queen” and “speed queen washer”, summed into one figure. - [Samsung profile](/demand/us/brands/samsung) - [Speed Queen profile](/demand/us/brands/speed-queen) - [All washing machine brands in the United States](/demand/us/categories/us-washing-machine-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Samsung or Speed Queen more popular in search? In September 2026, Speed Queen had more branded searches than Samsung among washing machine brands in the United States. Speed Queen had about 292,000 branded searches, while Samsung had 33,100. Speed Queen made up 49.9% of all washing machine brand searches we track, and Samsung accounted for 5.7%. ## Cite this page Brandwave. "Samsung vs Speed Queen: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/samsung-vs-speed-queen This page is also available as HTML at https://gobrandwave.com/demand/us/compare/samsung-vs-speed-queen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.