--- title: "Salesforce vs ServiceNow: Which is searched more in the United States?" description: "Is Salesforce or ServiceNow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Government CRM platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/salesforce-vs-servicenow" publisher: "Brandwave" --- # Salesforce vs ServiceNow: Which is searched more in the United States? Is Salesforce or ServiceNow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Government CRM platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Salesforce and ServiceNow - **Competitive set**: Government CRM platforms - **Market**: United States - **Month measured**: Sep 2026 - **Salesforce Share of Search**: 0.35% - **ServiceNow Share of Search**: 0.03% ## Is Salesforce or ServiceNow more popular in search? - In September 2026, Salesforce had more branded searches than ServiceNow among government CRM platforms in the United States. Salesforce had about 260 branded searches, while ServiceNow had 20. Salesforce made up 0.35% of all government CRM platform searches we track, and ServiceNow accounted for 0.03%. - Salesforce was ahead of ServiceNow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Salesforce’s share of searches among government CRM platforms in the United States moved from 0.55% to 0.35%, and its estimated monthly branded searches moved from 390 to 260. - Across the 12 months ending September 2026, ServiceNow’s share of searches among government CRM platforms in the United States moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 30 to 20. ## Top government CRM platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Salesforce appeared in all five answers. ServiceNow was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Salesforce was listed before ServiceNow in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Salesforce | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Dynamics 365 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Granicus | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | ServiceNow | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | GovPilot | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Tyler Technologies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Accela | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CivicPlus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about government CRM platforms - Asked ChatGPT "Which government CRM should I use in the US?": 1. Salesforce, 2. Microsoft Dynamics 365, 3. Granicus, 4. ServiceNow - Asked ChatGPT "What are the best government CRMs in the US?": 1. Salesforce, 2. Microsoft Dynamics 365, 3. ServiceNow, 4. Granicus, 5. GovPilot - Asked ChatGPT "What's the best government CRM in the US for a council team?": 1. Salesforce, 2. Granicus, 3. Microsoft Dynamics 365 - Searched Google, AI Overview "government crm": 1. Salesforce - Searched Google, AI Overview "government crm software": 1. Salesforce, 2. Microsoft Dynamics 365 Not named in any answer: Tyler Technologies, Accela and CivicPlus. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States government CRM platforms in September 2026? - Estimated monthly branded searches for Salesforce in the United States fell 33.3% over 12 measured months, from 390 to 260 in September 2026. - Estimated monthly branded searches for ServiceNow in the United States fell 33.3% over 12 measured months, from 30 to 20 in September 2026. ## Month by month | Month | Salesforce estimated searches | Salesforce Share of Search | Salesforce rank | ServiceNow estimated searches | ServiceNow Share of Search | ServiceNow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.55% | 6 | 30 | 0.04% | 7 | | Nov 2025 | 320 | 0.55% | 6 | 30 | 0.05% | 7 | | Dec 2025 | 320 | 0.45% | 6 | 30 | 0.04% | 7 | | Jan 2026 | 390 | 0.54% | 6 | 30 | 0.04% | 7 | | Feb 2026 | 320 | 0.46% | 6 | 30 | 0.04% | 7 | | Mar 2026 | 390 | 0.48% | 6 | 40 | 0.05% | 7 | | Apr 2026 | 320 | 0.42% | 6 | 30 | 0.04% | 7 | | May 2026 | 320 | 0.46% | 6 | 20 | 0.03% | 7 | | Jun 2026 | 320 | 0.43% | 6 | 30 | 0.04% | 7 | | Jul 2026 | 320 | 0.45% | 6 | 20 | 0.03% | 7 | | Aug 2026 | 320 | 0.45% | 6 | 10 | 0.01% | 8 | | Sep 2026 | 260 | 0.35% | 6 | 20 | 0.03% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Salesforce’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Salesforce**: Measured on the search term “salesforce government cloud”. - **ServiceNow**: Measured on the search term “servicenow public sector”. - [Salesforce profile](/demand/us/brands/salesforce) - [ServiceNow profile](/demand/us/brands/servicenow) - [All government CRM platforms in the United States](/demand/us/categories/us-government-crm-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Salesforce or ServiceNow more popular in search? In September 2026, Salesforce had more branded searches than ServiceNow among government CRM platforms in the United States. Salesforce had about 260 branded searches, while ServiceNow had 20. Salesforce made up 0.35% of all government CRM platform searches we track, and ServiceNow accounted for 0.03%. ## Cite this page Brandwave. "Salesforce vs ServiceNow: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/salesforce-vs-servicenow This page is also available as HTML at https://gobrandwave.com/demand/us/compare/salesforce-vs-servicenow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.