---
title: "Safeway vs Trader Joe's: Which is searched more in the United States?"
description: "Is Safeway or Trader Joe's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grocery chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/safeway-vs-trader-joes"
publisher: "Brandwave"
---

# Safeway vs Trader Joe's: Which is searched more in the United States?

Is Safeway or Trader Joe's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Grocery chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Safeway and Trader Joe's
- **Competitive set**: Grocery chains
- **Market**: United States
- **Month measured**: Sep 2026
- **Safeway Share of Search**: 8.6%
- **Trader Joe's Share of Search**: 28.5%

## Is Safeway or Trader Joe's more popular in search?

- In September 2026, Trader Joe's had more branded searches than Safeway among grocery chains in the United States. Trader Joe's had about 16.6 million branded searches, while Safeway had 5 million. Trader Joe's made up 28.5% of all grocery chain searches we track, and Safeway accounted for 8.6%.
- Trader Joe's was ahead of Safeway in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Safeway’s share of searches among grocery chains in the United States moved from 8.1% to 8.6%, and its estimated monthly branded searches held steady at 5M.
- Across the 12 months ending September 2026, Trader Joe's’ share of searches among grocery chains in the United States moved from 26.9% to 28.5%, and its estimated monthly branded searches held steady at 16.6M.

## How did search popularity change for United States grocery chains in September 2026?

- In September 2026, Trader Joe's gained share of searches among grocery chains in the United States, from 23.3% to 28.5%.

## Month by month

| Month | Safeway estimated searches | Safeway Share of Search | Safeway rank | Trader Joe's estimated searches | Trader Joe's Share of Search | Trader Joe's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5M | 8.1% | 5 | 16.6M | 26.9% | 1 |
| Nov 2025 | 5M | 7.5% | 5 | 16.6M | 24.9% | 1 |
| Dec 2025 | 6.1M | 8.7% | 5 | 16.6M | 23.7% | 1 |
| Jan 2026 | 5M | 8.5% | 5 | 13.6M | 23% | 1 |
| Feb 2026 | 4.1M | 7.7% | 5 | 13.6M | 25.5% | 1 |
| Mar 2026 | 5M | 8.2% | 5 | 16.6M | 27.1% | 1 |
| Apr 2026 | 5M | 8.7% | 4 | 13.6M | 23.8% | 1 |
| May 2026 | 5M | 8.1% | 4 | 16.6M | 26.8% | 1 |
| Jun 2026 | 5M | 8.2% | 4 | 16.6M | 27.2% | 1 |
| Jul 2026 | 6.1M | 10.2% | 4 | 13.6M | 22.7% | 1 |
| Aug 2026 | 5M | 8.6% | 4 | 13.6M | 23.3% | 1 |
| Sep 2026 | 5M | 8.6% | 4 | 16.6M | 28.5% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Safeway’s and Trader Joe's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Safeway**: Measured on the search term “safeway”.
- **Trader Joe's**: Measured on the search terms “trader joe's” and “trader joes”, summed into one figure.

- [Safeway profile](/demand/us/brands/safeway)
- [Trader Joe's profile](/demand/us/brands/trader-joes)
- [All grocery chains in the United States](/demand/us/categories/us-grocery-chains): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Safeway or Trader Joe's more popular in search?

In September 2026, Trader Joe's had more branded searches than Safeway among grocery chains in the United States. Trader Joe's had about 16.6 million branded searches, while Safeway had 5 million. Trader Joe's made up 28.5% of all grocery chain searches we track, and Safeway accounted for 8.6%.

## Cite this page

Brandwave. "Safeway vs Trader Joe's: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/safeway-vs-trader-joes

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/safeway-vs-trader-joes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.