--- title: "RXO vs TQL: Which is searched more in the United States?" description: "Is RXO or TQL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freight brokers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/rxo-vs-tql" publisher: "Brandwave" --- # RXO vs TQL: Which is searched more in the United States? Is RXO or TQL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freight brokers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: RXO and TQL - **Competitive set**: Freight brokers - **Market**: United States - **Month measured**: Sep 2026 - **RXO Share of Search**: 14.6% - **TQL Share of Search**: 32.4% ## Is RXO or TQL more popular in search? - In September 2026, TQL had more branded searches than RXO among freight brokers in the United States. TQL had about 73,600 branded searches, while RXO had 33,100. TQL made up 32.4% of all freight broker searches we track, and RXO accounted for 14.6%. - TQL was ahead of RXO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, RXO’s share of searches among freight brokers in the United States moved from 13% to 14.6%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, TQL’s share of searches among freight brokers in the United States moved from 35.4% to 32.4%, and its estimated monthly branded searches moved from 90K to 73.6K. ## Top freight brokers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TQL was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. RXO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. TQL was listed before RXO in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | C.H. Robinson | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | TQL | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Echo Global Logistics | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | RXO | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Landstar | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Allen Lund Company | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Worldwide Express | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Uber Freight | 8th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about freight brokers - Asked ChatGPT "What's the best freight broker in the US?": 1. C.H. Robinson, 2. TQL, 3. RXO, 4. Echo Global Logistics, 5. Allen Lund Company - Asked ChatGPT "Which freight brokerage should a small shipper in the US use?": 1. Echo Global Logistics, 2. TQL, 3. C.H. Robinson - Asked ChatGPT "What are the biggest freight brokers in the US?": 1. Landstar, 2. Allen Lund Company, 3. C.H. Robinson, 4. TQL, 5. RXO, 6. Uber Freight, 7. Worldwide Express, 8. Echo Global Logistics - Searched Google, AI Overview "freight broker": named none of the brands we track - Searched Google, AI Overview "freight broker companies": 1. C.H. Robinson, 2. TQL, 3. RXO, 4. Echo Global Logistics, 5. Worldwide Express, 6. Landstar, 7. Uber Freight Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States freight brokers in September 2026? - In September 2026, RXO gained share of searches among freight brokers in the United States, from 13.9% to 14.6%. - In September 2026, TQL lost share of searches among freight brokers in the United States, from 33.9% to 32.4%. ## Month by month | Month | RXO estimated searches | RXO Share of Search | RXO rank | TQL estimated searches | TQL Share of Search | TQL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 13% | 3 | 90K | 35.4% | 1 | | Nov 2025 | 27.1K | 13% | 3 | 73.6K | 35.4% | 1 | | Dec 2025 | 33.1K | 15.1% | 3 | 73.6K | 33.7% | 1 | | Jan 2026 | 33.1K | 13.4% | 3 | 90K | 36.4% | 1 | | Feb 2026 | 27.1K | 12.4% | 3 | 73.6K | 33.6% | 1 | | Mar 2026 | 33.1K | 11.4% | 3 | 135K | 46.2% | 1 | | Apr 2026 | 33.1K | 13.7% | 3 | 81K | 33.5% | 1 | | May 2026 | 33.1K | 14.9% | 3 | 73.6K | 33.1% | 1 | | Jun 2026 | 40.5K | 17.2% | 3 | 73.6K | 31.2% | 1 | | Jul 2026 | 33.1K | 14.4% | 3 | 73.6K | 32.1% | 1 | | Aug 2026 | 33.1K | 13.9% | 3 | 81K | 33.9% | 1 | | Sep 2026 | 33.1K | 14.6% | 3 | 73.6K | 32.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using RXO’s and TQL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **RXO**: Measured on the search term “rxo”. - **TQL**: Measured on the search terms “total quality logistics” and “tql”, summed into one figure. - [RXO profile](/demand/us/brands/rxo) - [TQL profile](/demand/us/brands/tql) - [All freight brokers in the United States](/demand/us/categories/us-freight-brokers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is RXO or TQL more popular in search? In September 2026, TQL had more branded searches than RXO among freight brokers in the United States. TQL had about 73,600 branded searches, while RXO had 33,100. TQL made up 32.4% of all freight broker searches we track, and RXO accounted for 14.6%. ## Cite this page Brandwave. "RXO vs TQL: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/rxo-vs-tql This page is also available as HTML at https://gobrandwave.com/demand/us/compare/rxo-vs-tql. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.