--- title: "RTIC vs Stanley: Which is searched more in the United States?" description: "Is RTIC or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooler brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/rtic-vs-stanley" publisher: "Brandwave" --- # RTIC vs Stanley: Which is searched more in the United States? Is RTIC or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooler brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: RTIC and Stanley - **Competitive set**: Cooler brands - **Market**: United States - **Month measured**: Sep 2026 - **RTIC Share of Search**: 19% - **Stanley Share of Search**: 3.1% ## Is RTIC or Stanley more popular in search? - In September 2026, RTIC had more branded searches than Stanley among cooler brands in the United States. RTIC had about 110,000 branded searches, while Stanley had 18,100. RTIC made up 19% of all cooler brand searches we track, and Stanley accounted for 3.1%. - RTIC was ahead of Stanley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, RTIC’s share of searches among cooler brands in the United States moved from 16.9% to 19%, and its estimated monthly branded searches moved from 74K to 110K. - Across the 12 months ending September 2026, Stanley’s share of searches among cooler brands in the United States moved from 2.8% to 3.1%, and its estimated monthly branded searches moved from 12.1K to 18.1K. ## Top cooler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RTIC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Stanley did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | YETI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | RTIC | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Coleman | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Igloo | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Pelican | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Engel | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dometic | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Orca | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Stanley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Grizzly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cooler brands - Asked ChatGPT "Which cooler should I buy?": 1. YETI - Asked ChatGPT "What are the best cooler brands?": 1. YETI, 2. RTIC, 3. Pelican, 4. Coleman, 5. Igloo, 6. Engel, 7. Orca - Asked ChatGPT "What cooler keeps ice the longest?": 1. YETI, 2. RTIC, 3. Igloo - Searched Google, AI Overview "cooler": 1. Coleman, 2. YETI, 3. RTIC, 4. Igloo - Searched Google, AI Overview "best cooler": 1. YETI, 2. Coleman, 3. RTIC, 4. Dometic Not named in any answer: Stanley and Grizzly. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States cooler brands in September 2026? - In September 2026, Igloo overtook RTIC to rank 2nd among cooler brands in the United States, with 19% of the searches. - In September 2026, RTIC lost share of searches among cooler brands in the United States, from 22% to 19%. - Estimated monthly branded searches for Stanley in the United States rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026. ## Month by month | Month | RTIC estimated searches | RTIC Share of Search | RTIC rank | Stanley estimated searches | Stanley Share of Search | Stanley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 16.9% | 3 | 12.1K | 2.8% | 9 | | Nov 2025 | 110K | 21.7% | 2 | 18.1K | 3.6% | 5 | | Dec 2025 | 110K | 19% | 2 | 27.1K | 4.7% | 4 | | Jan 2026 | 74K | 20.5% | 2 | 18.1K | 5% | 4 | | Feb 2026 | 74K | 22.6% | 2 | 14.8K | 4.5% | 5 | | Mar 2026 | 110K | 19.2% | 3 | 27.1K | 4.7% | 4 | | Apr 2026 | 135K | 21.7% | 2 | 40.5K | 6.5% | 4 | | May 2026 | 201K | 23.3% | 2 | 49.5K | 5.7% | 4 | | Jun 2026 | 201K | 19.9% | 2 | 40.5K | 4% | 5 | | Jul 2026 | 201K | 21.6% | 2 | 33.1K | 3.6% | 6 | | Aug 2026 | 165K | 22% | 2 | 22.2K | 3% | 6 | | Sep 2026 | 110K | 19% | 3 | 18.1K | 3.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using RTIC’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **RTIC**: Measured on the search term “rtic cooler”. - **Stanley**: Measured on the search term “stanley cooler”. - [RTIC profile](/demand/us/brands/rtic) - [Stanley profile](/demand/us/brands/stanley) - [All cooler brands in the United States](/demand/us/categories/us-cooler-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is RTIC or Stanley more popular in search? In September 2026, RTIC had more branded searches than Stanley among cooler brands in the United States. RTIC had about 110,000 branded searches, while Stanley had 18,100. RTIC made up 19% of all cooler brand searches we track, and Stanley accounted for 3.1%. ## Cite this page Brandwave. "RTIC vs Stanley: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/rtic-vs-stanley This page is also available as HTML at https://gobrandwave.com/demand/us/compare/rtic-vs-stanley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.