--- title: "Royal Canin vs The Farmer's Dog: Which is searched more in the United States?" description: "Is Royal Canin or The Farmer's Dog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/royal-canin-vs-the-farmers-dog" publisher: "Brandwave" --- # Royal Canin vs The Farmer's Dog: Which is searched more in the United States? Is Royal Canin or The Farmer's Dog more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog food brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Royal Canin and The Farmer's Dog - **Competitive set**: Dog food brands - **Market**: United States - **Month measured**: Sep 2026 - **Royal Canin Share of Search**: 9.7% - **The Farmer's Dog Share of Search**: 14.5% ## Is Royal Canin or The Farmer's Dog more popular in search? - In September 2026, The Farmer's Dog had more branded searches than Royal Canin among dog food brands in the United States. The Farmer's Dog had about 90,500 branded searches, while Royal Canin had 60,500. The Farmer's Dog made up 14.5% of all dog food brand searches we track, and Royal Canin accounted for 9.7%. - The Farmer's Dog was ahead of Royal Canin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Royal Canin’s share of searches among dog food brands in the United States moved from 8.1% to 9.7%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, The Farmer's Dog’s share of searches among dog food brands in the United States moved from 18.2% to 14.5%, and its estimated monthly branded searches moved from 135K to 90.5K. ## Top dog food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Royal Canin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. The Farmer's Dog was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Royal Canin was listed before The Farmer's Dog in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Purina | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hill's | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Royal Canin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pedigree | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | The Farmer's Dog | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Open Farm | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Blue Buffalo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ollie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Spot & Tango | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Orijen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Acana | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stella & Chewy’s | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Merrick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Taste of the Wild | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog food brands - Asked ChatGPT "Which dog food should I buy?": 1. Purina, 2. Hill's, 3. Royal Canin - Asked ChatGPT "What are the best dog food brands?": 1. Purina, 2. Hill's, 3. Royal Canin - Asked ChatGPT "What is the healthiest dog food?": 1. Hill's, 2. Purina, 3. Royal Canin - Searched Google, AI Overview "dog food": 1. Purina, 2. Pedigree, 3. The Farmer's Dog - Searched Google, AI Overview "best dog food": 1. Royal Canin, 2. Purina, 3. Open Farm Not named in any answer: Blue Buffalo, Ollie, Spot & Tango, Orijen, Acana, Stella & Chewy’s, Merrick, Taste of the Wild and Farmina. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States dog food brands in September 2026? - In September 2026, Open Farm overtook Royal Canin and Blue Buffalo to rank 3rd among dog food brands in the United States, with 9.7% of the searches. - In September 2026, The Farmer's Dog lost share of searches among dog food brands in the United States, from 15.2% to 14.5%. - In September 2026, Royal Canin lost share of searches among dog food brands in the United States, from 10.2% to 9.7%. ## Month by month | Month | Royal Canin estimated searches | Royal Canin Share of Search | Royal Canin rank | The Farmer's Dog estimated searches | The Farmer's Dog Share of Search | The Farmer's Dog rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 8.1% | 5 | 135K | 18.2% | 2 | | Nov 2025 | 49.5K | 6.8% | 6 | 135K | 18.5% | 2 | | Dec 2025 | 74K | 10.1% | 4 | 110K | 15% | 2 | | Jan 2026 | 74K | 9.3% | 5 | 135K | 16.9% | 2 | | Feb 2026 | 60.5K | 9.1% | 5 | 110K | 16.5% | 2 | | Mar 2026 | 74K | 10.4% | 3 | 110K | 15.4% | 2 | | Apr 2026 | 90.5K | 12.3% | 3 | 110K | 14.9% | 2 | | May 2026 | 74K | 10.1% | 4 | 110K | 15.1% | 2 | | Jun 2026 | 74K | 11% | 3 | 110K | 16.4% | 2 | | Jul 2026 | 74K | 10.9% | 3 | 110K | 16.2% | 2 | | Aug 2026 | 74K | 10.2% | 3 | 110K | 15.2% | 2 | | Sep 2026 | 60.5K | 9.7% | 4 | 90.5K | 14.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Royal Canin’s and The Farmer's Dog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Royal Canin**: Measured on the search term “royal canin dog food”. - **The Farmer's Dog**: Measured on the search term “the farmers dog”. - [Royal Canin profile](/demand/us/brands/royal-canin) - [The Farmer's Dog profile](/demand/us/brands/the-farmers-dog) - [All dog food brands in the United States](/demand/us/categories/us-dog-food-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Royal Canin or The Farmer's Dog more popular in search? In September 2026, The Farmer's Dog had more branded searches than Royal Canin among dog food brands in the United States. The Farmer's Dog had about 90,500 branded searches, while Royal Canin had 60,500. The Farmer's Dog made up 14.5% of all dog food brand searches we track, and Royal Canin accounted for 9.7%. ## Cite this page Brandwave. "Royal Canin vs The Farmer's Dog: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/royal-canin-vs-the-farmers-dog This page is also available as HTML at https://gobrandwave.com/demand/us/compare/royal-canin-vs-the-farmers-dog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.