--- title: "Rolex vs Timex: Which is searched more in the United States?" description: "Is Rolex or Timex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watch brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/rolex-vs-timex" publisher: "Brandwave" --- # Rolex vs Timex: Which is searched more in the United States? Is Rolex or Timex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watch brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rolex and Timex - **Competitive set**: Watch brands - **Market**: United States - **Month measured**: Sep 2026 - **Rolex Share of Search**: 21.5% - **Timex Share of Search**: 2.9% ## Is Rolex or Timex more popular in search? - In September 2026, Rolex had more branded searches than Timex among watch brands in the United States. Rolex had about 823,000 branded searches, while Timex had 110,000. Rolex made up 21.5% of all watch brand searches we track, and Timex accounted for 2.9%. - Rolex was ahead of Timex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rolex’s share of searches among watch brands in the United States moved from 23.7% to 21.5%, and its estimated monthly branded searches held steady at 823K. - Across the 12 months ending September 2026, Timex’s share of searches among watch brands in the United States moved from 2.6% to 2.9%, and its estimated monthly branded searches moved from 90.5K to 110K. ## Top watch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rolex was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Timex did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tissot | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Casio | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Seiko | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Rolex | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Citizen | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Omega | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | TAG Heuer | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Cartier | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Tudor | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Fossil | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Hamilton | 11th | 2 of 3 | 0 of 2 | 2 of 5 | | Breitling | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Invicta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bulova | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Timex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about watch brands - Asked ChatGPT "Which watch brand should I buy?": 1. Seiko, 2. Tissot, 3. Citizen, 4. Hamilton, 5. Rolex - Asked ChatGPT "What are the best watch brands?": 1. Rolex, 2. Omega, 3. Cartier, 4. Seiko, 5. Tudor, 6. TAG Heuer, 7. Tissot, 8. Casio, 9. Breitling, 10. Hamilton, 11. Citizen - Asked ChatGPT "What is the best watch for men under $500?": 1. Tissot, 2. Citizen, 3. Seiko - Searched Google, AI Overview "watches": 1. Casio, 2. Rolex, 3. Tudor - Searched Google, AI Overview "mens watches": 1. Casio, 2. Fossil, 3. Tissot, 4. TAG Heuer, 5. Omega, 6. Cartier, 7. Rolex Not named in any answer: Invicta, Bulova and Timex. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States watch brands in September 2026? - In September 2026, Fossil overtook Timex and Breitling to rank 13th among watch brands in the United States, with 2.9% of the searches. - In September 2026, Rolex gained share of searches among watch brands in the United States, from 20.9% to 21.5%. - Estimated monthly branded searches for Timex in the United States rose 21.5% over 12 measured months, from 90.5K to 110K in September 2026. ## Month by month | Month | Rolex estimated searches | Rolex Share of Search | Rolex rank | Timex estimated searches | Timex Share of Search | Timex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 23.7% | 1 | 90.5K | 2.6% | 13 | | Nov 2025 | 823K | 20.3% | 2 | 110K | 2.7% | 13 | | Dec 2025 | 1M | 19.8% | 2 | 110K | 2.2% | 14 | | Jan 2026 | 823K | 20.6% | 2 | 90.5K | 2.3% | 15 | | Feb 2026 | 673K | 19.8% | 2 | 90.5K | 2.7% | 14 | | Mar 2026 | 823K | 22.2% | 2 | 90.5K | 2.4% | 14 | | Apr 2026 | 823K | 21.9% | 1 | 110K | 2.9% | 13 | | May 2026 | 1M | 21.2% | 1 | 110K | 2.3% | 14 | | Jun 2026 | 673K | 17.8% | 2 | 110K | 2.9% | 14 | | Jul 2026 | 673K | 19% | 1 | 90.5K | 2.6% | 14 | | Aug 2026 | 823K | 20.9% | 1 | 110K | 2.8% | 13 | | Sep 2026 | 823K | 21.5% | 1 | 110K | 2.9% | 14 | ## How each brand is measured Brandwave collects information about searches that people make online using Rolex’s and Timex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rolex**: Measured on the search term “rolex”. - **Timex**: Measured on the search term “timex”. - [Rolex profile](/demand/us/brands/rolex) - [Timex profile](/demand/us/brands/timex) - [All watch brands in the United States](/demand/us/categories/us-watch-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rolex or Timex more popular in search? In September 2026, Rolex had more branded searches than Timex among watch brands in the United States. Rolex had about 823,000 branded searches, while Timex had 110,000. Rolex made up 21.5% of all watch brand searches we track, and Timex accounted for 2.9%. ## Cite this page Brandwave. "Rolex vs Timex: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/rolex-vs-timex This page is also available as HTML at https://gobrandwave.com/demand/us/compare/rolex-vs-timex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.