---
title: "Rivian vs Toyota: Which is searched more in the United States?"
description: "Is Rivian or Toyota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/rivian-vs-toyota"
publisher: "Brandwave"
---

# Rivian vs Toyota: Which is searched more in the United States?

Is Rivian or Toyota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rivian and Toyota
- **Competitive set**: Car brands
- **Market**: United States
- **Month measured**: Sep 2026
- **Rivian Share of Search**: 2%
- **Toyota Share of Search**: 11.2%

## Is Rivian or Toyota more popular in search?

- In September 2026, Toyota had more branded searches than Rivian among car brands in the United States. Toyota had about 7.5 million branded searches, while Rivian had 1.3 million. Toyota made up 11.2% of all car brand searches we track, and Rivian accounted for 2%.
- Toyota was ahead of Rivian in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rivian’s share of searches among car brands in the United States moved from 1.3% to 2%, and its estimated monthly branded searches moved from 871K to 1.3M.
- Across the 12 months ending September 2026, Toyota’s share of searches among car brands in the United States moved from 10.1% to 11.2%, and its estimated monthly branded searches moved from 6.9M to 7.5M.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toyota was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rivian was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Toyota was listed before Rivian in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Honda | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Toyota | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Hyundai | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Subaru | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Ford | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Buick | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nissan | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volkswagen | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Aston Martin | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rivian | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lucid Motors | 17th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mazda | 19th | 1 of 3 | 1 of 2 | 2 of 5 |
| GMC | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Lincoln | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 23rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Ram | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 25th | 0 of 3 | 2 of 2 | 2 of 5 |
| Dodge | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chrysler | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| Fiat | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Acura | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 32nd | 0 of 3 | 2 of 2 | 2 of 5 |
| Infiniti | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 36th | 0 of 3 | 1 of 2 | 1 of 5 |
| Bentley | 37th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 38th | 0 of 3 | 1 of 2 | 1 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Volvo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mitsubishi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Polestar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lotus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| VinFast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy?": named none of the brands we track
- Asked ChatGPT "What are the most reliable car brands?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Buick, 6. Mazda
- Asked ChatGPT "What is the best family SUV to buy?": 1. Hyundai, 2. Honda, 3. Toyota
- Searched Google, AI Overview "car brands": 1. Ford, 2. Toyota, 3. Honda, 4. Hyundai, 5. Nissan, 6. Subaru, 7. BMW, 8. Mercedes-Benz, 9. Volkswagen, 10. Ferrari, 11. Aston Martin, 12. Tesla, 13. Rivian, 14. Lucid Motors, 15. Chevrolet, 16. Buick, 17. GMC, 18. Cadillac, 19. Lincoln, 20. Jeep, 21. Ram, 22. Dodge, 23. Chrysler, 24. Alfa Romeo, 25. Maserati, 26. Fiat, 27. Lexus, 28. Acura, 29. Kia, 30. Genesis, 31. Infiniti, 32. MINI, 33. Rolls-Royce, 34. Audi, 35. Porsche, 36. Bentley, 37. Lamborghini
- Searched Google, AI Overview "best suv": 1. Honda, 2. Toyota, 3. Kia, 4. Hyundai, 5. Subaru, 6. Mazda, 7. Ford, 8. Genesis, 9. Audi

Not named in any answer: Land Rover, Volvo, McLaren, Mitsubishi, Jaguar, Polestar, Lotus and VinFast.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## How did search popularity change for United States car brands in September 2026?

- In September 2026, Toyota gained share of searches among car brands in the United States, from 10.5% to 11.2%.
- In September 2026, Rivian rose from 22nd to 19th among car brands in the United States.

## Month by month

| Month | Rivian estimated searches | Rivian Share of Search | Rivian rank | Toyota estimated searches | Toyota Share of Search | Toyota rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 871K | 1.3% | 24 | 6.9M | 10.1% | 1 |
| Nov 2025 | 743K | 1.1% | 25 | 6.5M | 10.1% | 1 |
| Dec 2025 | 871K | 1.3% | 25 | 6.7M | 10.1% | 1 |
| Jan 2026 | 803K | 1.2% | 25 | 7.3M | 10.5% | 1 |
| Feb 2026 | 1.1M | 1.7% | 22 | 7.1M | 10.8% | 1 |
| Mar 2026 | 1.4M | 1.9% | 21 | 7.7M | 10.3% | 1 |
| Apr 2026 | 1.2M | 1.7% | 22 | 7.6M | 10.5% | 1 |
| May 2026 | 1.3M | 1.7% | 22 | 7.8M | 10.6% | 1 |
| Jun 2026 | 1.4M | 2.1% | 18 | 7.1M | 10.7% | 1 |
| Jul 2026 | 1.3M | 1.9% | 20 | 7.5M | 11.1% | 1 |
| Aug 2026 | 1.3M | 1.9% | 22 | 7.5M | 10.5% | 1 |
| Sep 2026 | 1.3M | 2% | 19 | 7.5M | 11.2% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Rivian’s and Toyota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rivian**: Measured on the search terms “rivian”, “rivian r1s”, “rivian r1t” and “rivian r2”, summed into one figure.
- **Toyota**: Measured on the search terms “prius”, “toyota”, “toyota 4runner”, “toyota camry”, “toyota corolla”, “toyota grand highlander”, “toyota highlander”, “toyota rav4”, “toyota sienna”, “toyota tacoma” and “toyota tundra”, summed into one figure.

- [Rivian profile](/demand/us/brands/rivian)
- [Toyota profile](/demand/us/brands/toyota)
- [All car brands in the United States](/demand/us/categories/us-car-brands): The set both shares are measured inside, 46 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Rivian or Toyota more popular in search?

In September 2026, Toyota had more branded searches than Rivian among car brands in the United States. Toyota had about 7.5 million branded searches, while Rivian had 1.3 million. Toyota made up 11.2% of all car brand searches we track, and Rivian accounted for 2%.

## Cite this page

Brandwave. "Rivian vs Toyota: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/rivian-vs-toyota

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/rivian-vs-toyota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.