---
title: "Realtor.com vs Zillow: Which is searched more in United States?"
description: "Which is more popular in search, Realtor.com or Zillow? Compare estimated monthly branded-search demand and Share of Search inside the Real estate marketplaces set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/realtor-com-vs-zillow"
publisher: "Brandwave"
---

# Realtor.com vs Zillow: Which is searched more in United States?

Which is more popular in search, Realtor.com or Zillow? Compare estimated monthly branded-search demand and Share of Search inside the Real estate marketplaces set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Realtor.com and Zillow
- **Competitive set**: Real estate marketplaces
- **Market**: United States
- **Month measured**: Sep 2026
- **Realtor.com Share of Search**: 4.2%
- **Zillow Share of Search**: 85.8%

## Which is more popular in search, Realtor.com or Zillow?

- In September 2026, Zillow had more branded searches than Realtor.com among real estate marketplaces in United States. Zillow was estimated to have 20.4M branded searches compared to Realtor.com’s 1M, and held an 85.8% Share of Search versus Realtor.com’s 4.2%.
- Zillow was ahead of Realtor.com in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Realtor.com’s estimated Share of Search among real estate marketplaces in United States held steady at 4.2%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Zillow’s estimated Share of Search among real estate marketplaces in United States moved from 85.3% to 85.8%, and its estimated monthly branded searches held steady at 20.4M.

## How did search popularity change for United States real estate marketplaces in September 2026?

Neither Realtor.com nor Zillow moved beyond provider rounding among real estate marketplaces in Sep 2026.

## Month by month

| Month | Realtor.com estimated searches | Realtor.com Share of Search | Realtor.com rank | Zillow estimated searches | Zillow Share of Search | Zillow rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 4.2% | 3 | 20.4M | 85.3% | 1 |
| Nov 2025 | 1M | 5% | 3 | 16.6M | 83.1% | 1 |
| Dec 2025 | 823K | 4.2% | 3 | 16.6M | 85.2% | 1 |
| Jan 2026 | 1M | 4.2% | 3 | 20.4M | 85.3% | 1 |
| Feb 2026 | 1M | 4.2% | 3 | 20.4M | 85.3% | 1 |
| Mar 2026 | 1.2M | 4.9% | 3 | 20.4M | 82.6% | 1 |
| Apr 2026 | 1.2M | 4.2% | 3 | 24.9M | 85.8% | 1 |
| May 2026 | 1.2M | 4.2% | 3 | 24.9M | 85.8% | 1 |
| Jun 2026 | 1.2M | 4.2% | 3 | 24.9M | 85.8% | 1 |
| Jul 2026 | 1.2M | 4.2% | 3 | 24.9M | 85.8% | 1 |
| Aug 2026 | 1.2M | 4.2% | 3 | 24.9M | 85.8% | 1 |
| Sep 2026 | 1M | 4.2% | 3 | 20.4M | 85.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Realtor.com’s and Zillow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Realtor.com**: Measured on the search term “realtor.com”.
- **Zillow**: Measured on the search term “zillow”.

- [Realtor.com profile](/demand/us/brands/realtor-com)
- [Zillow profile](/demand/us/brands/zillow)
- [All real estate marketplaces in United States](/demand/us/categories/us-real-estate-marketplaces): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Realtor.com or Zillow?

In September 2026, Zillow had more branded searches than Realtor.com among real estate marketplaces in United States. Zillow was estimated to have 20.4M branded searches compared to Realtor.com’s 1M, and held an 85.8% Share of Search versus Realtor.com’s 4.2%.

## Cite this page

Brandwave. "Realtor.com vs Zillow: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/realtor-com-vs-zillow

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/realtor-com-vs-zillow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.