--- title: "Rao's vs Tombstone: Which is searched more in the United States?" description: "Is Rao's or Tombstone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frozen pizza brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/rao-s-vs-tombstone-pizza" publisher: "Brandwave" --- # Rao's vs Tombstone: Which is searched more in the United States? Is Rao's or Tombstone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frozen pizza brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rao's and Tombstone - **Competitive set**: Frozen pizza brands - **Market**: United States - **Month measured**: Sep 2026 - **Rao's Share of Search**: 3% - **Tombstone Share of Search**: 6.9% ## Is Rao's or Tombstone more popular in search? - In September 2026, Tombstone had more branded searches than Rao's among frozen pizza brands in the United States. Tombstone had about 18,100 branded searches, while Rao's had 8,000. Tombstone made up 6.9% of all frozen pizza brand searches we track, and Rao's accounted for 3%. - The lead changed hands 3 times in the 12 months ending September 2026: Tombstone took it in November 2025, Rao's took it in December 2025, Tombstone took it in January 2026. - Across the 12 months ending September 2026, Rao's’ share of searches among frozen pizza brands in the United States moved from 7.7% to 3%, and its estimated monthly branded searches moved from 21.4K to 8K. - Across the 12 months ending September 2026, Tombstone’s share of searches among frozen pizza brands in the United States moved from 5.3% to 6.9%, and its estimated monthly branded searches moved from 14.8K to 18.1K. ## Top frozen pizza brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rao's was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tombstone was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Rao's was listed before Tombstone in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rao's | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Motor City Pizza Co. | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Red Baron | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Screamin’ Sicilian | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | DiGiorno | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Home Run Inn | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Newman's Own | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Tombstone | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Totino's | 9th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about frozen pizza brands - Asked ChatGPT "Which frozen pizza brand should I buy in the US?": 1. Rao's, 2. Motor City Pizza Co., 3. Home Run Inn, 4. Screamin’ Sicilian, 5. Red Baron - Asked ChatGPT "What are the best frozen pizza brands in the US?": 1. Rao's, 2. Screamin’ Sicilian, 3. Red Baron, 4. DiGiorno, 5. Newman's Own, 6. Motor City Pizza Co., 7. Home Run Inn - Asked ChatGPT "What's the best frozen pizza brand in the US for family dinner?": 1. DiGiorno, 2. Motor City Pizza Co., 3. Red Baron, 4. Screamin’ Sicilian - Searched Google, AI Overview "frozen pizza brands": 1. Rao's, 2. Home Run Inn, 3. Newman's Own, 4. Screamin’ Sicilian, 5. DiGiorno, 6. Red Baron, 7. Tombstone, 8. Totino's - Searched Google, AI Overview "best frozen pizza": 1. Rao's, 2. Motor City Pizza Co., 3. Red Baron, 4. Home Run Inn Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States frozen pizza brands in September 2026? - In September 2026, Screamin’ Sicilian overtook Rao's to rank 7th among frozen pizza brands in the United States, with 3.1% of the searches. - In September 2026, Tombstone gained share of searches among frozen pizza brands in the United States, from 5.7% to 6.9%. - In September 2026, Rao's lost share of searches among frozen pizza brands in the United States, from 3.8% to 3%. ## Month by month | Month | Rao's estimated searches | Rao's Share of Search | Rao's rank | Tombstone estimated searches | Tombstone Share of Search | Tombstone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.4K | 7.7% | 6 | 14.8K | 5.3% | 7 | | Nov 2025 | 14.3K | 5.7% | 7 | 14.8K | 5.9% | 6 | | Dec 2025 | 13.5K | 5.1% | 6 | 12.1K | 4.5% | 7 | | Jan 2026 | 12.5K | 3.9% | 7 | 18.1K | 5.7% | 6 | | Feb 2026 | 11.7K | 4.2% | 8 | 14.8K | 5.3% | 6 | | Mar 2026 | 9.8K | 3.9% | 8 | 12.1K | 4.9% | 7 | | Apr 2026 | 8.3K | 3.1% | 8 | 12.1K | 4.5% | 6 | | May 2026 | 8K | 3.2% | 8 | 12.1K | 4.9% | 6 | | Jun 2026 | 8K | 3.2% | 8 | 12.1K | 4.9% | 6 | | Jul 2026 | 8K | 2.9% | 8 | 14.8K | 5.4% | 6 | | Aug 2026 | 12K | 3.8% | 7 | 18.1K | 5.7% | 6 | | Sep 2026 | 8K | 3% | 8 | 18.1K | 6.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Rao's’ and Tombstone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rao's**: Measured on the search terms “rao's frozen pizza”, “raos frozen pizza” and “raos pizza”, summed into one figure. - **Tombstone**: Measured on the search term “tombstone pizza”. - [Rao's profile](/demand/us/brands/rao-s) - [Tombstone profile](/demand/us/brands/tombstone-pizza) - [All frozen pizza brands in the United States](/demand/us/categories/us-frozen-pizza-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rao's or Tombstone more popular in search? In September 2026, Tombstone had more branded searches than Rao's among frozen pizza brands in the United States. Tombstone had about 18,100 branded searches, while Rao's had 8,000. Tombstone made up 6.9% of all frozen pizza brand searches we track, and Rao's accounted for 3%. ## Cite this page Brandwave. "Rao's vs Tombstone: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/rao-s-vs-tombstone-pizza This page is also available as HTML at https://gobrandwave.com/demand/us/compare/rao-s-vs-tombstone-pizza. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.