--- title: "Rao's vs Screamin’ Sicilian: Which is searched more in the United States?" description: "Is Rao's or Screamin’ Sicilian more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frozen pizza brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/rao-s-vs-screamin-sicilian" publisher: "Brandwave" --- # Rao's vs Screamin’ Sicilian: Which is searched more in the United States? Is Rao's or Screamin’ Sicilian more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Frozen pizza brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rao's and Screamin’ Sicilian - **Competitive set**: Frozen pizza brands - **Market**: United States - **Month measured**: Sep 2026 - **Rao's Share of Search**: 3% - **Screamin’ Sicilian Share of Search**: 3.1% ## Is Rao's or Screamin’ Sicilian more popular in search? - In September 2026, Rao's and Screamin’ Sicilian were level in searches among frozen pizza brands in the United States, with an estimated 8K versus 8.1K branded searches, at 3% and 3.1% of the total. - The lead changed hands 3 times in the 12 months ending September 2026: Screamin’ Sicilian took it in February 2026, Rao's took it in August 2026, Screamin’ Sicilian took it in September 2026. - Across the 12 months ending September 2026, Rao's’ share of searches among frozen pizza brands in the United States moved from 7.7% to 3%, and its estimated monthly branded searches moved from 21.4K to 8K. - Across the 12 months ending September 2026, Screamin’ Sicilian’s share of searches among frozen pizza brands in the United States moved from 4.4% to 3.1%, and its estimated monthly branded searches moved from 12.1K to 8.1K. ## Top frozen pizza brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rao's was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Screamin’ Sicilian was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rao's was listed before Screamin’ Sicilian in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rao's | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Motor City Pizza Co. | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Red Baron | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Screamin’ Sicilian | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | DiGiorno | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Home Run Inn | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Newman's Own | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Tombstone | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Totino's | 9th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about frozen pizza brands - Asked ChatGPT "Which frozen pizza brand should I buy in the US?": 1. Rao's, 2. Motor City Pizza Co., 3. Home Run Inn, 4. Screamin’ Sicilian, 5. Red Baron - Asked ChatGPT "What are the best frozen pizza brands in the US?": 1. Rao's, 2. Screamin’ Sicilian, 3. Red Baron, 4. DiGiorno, 5. Newman's Own, 6. Motor City Pizza Co., 7. Home Run Inn - Asked ChatGPT "What's the best frozen pizza brand in the US for family dinner?": 1. DiGiorno, 2. Motor City Pizza Co., 3. Red Baron, 4. Screamin’ Sicilian - Searched Google, AI Overview "frozen pizza brands": 1. Rao's, 2. Home Run Inn, 3. Newman's Own, 4. Screamin’ Sicilian, 5. DiGiorno, 6. Red Baron, 7. Tombstone, 8. Totino's - Searched Google, AI Overview "best frozen pizza": 1. Rao's, 2. Motor City Pizza Co., 3. Red Baron, 4. Home Run Inn Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States frozen pizza brands in September 2026? - In September 2026, Screamin’ Sicilian overtook Rao's to rank 7th among frozen pizza brands in the United States, with 3.1% of the searches. - In September 2026, Rao's lost share of searches among frozen pizza brands in the United States, from 3.8% to 3%. ## Month by month | Month | Rao's estimated searches | Rao's Share of Search | Rao's rank | Screamin’ Sicilian estimated searches | Screamin’ Sicilian Share of Search | Screamin’ Sicilian rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.4K | 7.7% | 6 | 12.1K | 4.4% | 8 | | Nov 2025 | 14.3K | 5.7% | 7 | 9.9K | 4% | 8 | | Dec 2025 | 13.5K | 5.1% | 6 | 9.9K | 3.7% | 8 | | Jan 2026 | 12.5K | 3.9% | 7 | 12.1K | 3.8% | 8 | | Feb 2026 | 11.7K | 4.2% | 8 | 12.1K | 4.4% | 7 | | Mar 2026 | 9.8K | 3.9% | 8 | 12.1K | 4.9% | 6 | | Apr 2026 | 8.3K | 3.1% | 8 | 9.9K | 3.7% | 7 | | May 2026 | 8K | 3.2% | 8 | 8.1K | 3.3% | 7 | | Jun 2026 | 8K | 3.2% | 8 | 8.1K | 3.3% | 7 | | Jul 2026 | 8K | 2.9% | 8 | 9.9K | 3.6% | 7 | | Aug 2026 | 12K | 3.8% | 7 | 8.1K | 2.6% | 8 | | Sep 2026 | 8K | 3% | 8 | 8.1K | 3.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Rao's’ and Screamin’ Sicilian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rao's**: Measured on the search terms “rao's frozen pizza”, “raos frozen pizza” and “raos pizza”, summed into one figure. - **Screamin’ Sicilian**: Measured on the search term “screamin sicilian”. - [Rao's profile](/demand/us/brands/rao-s) - [Screamin’ Sicilian profile](/demand/us/brands/screamin-sicilian) - [All frozen pizza brands in the United States](/demand/us/categories/us-frozen-pizza-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rao's or Screamin’ Sicilian more popular in search? In September 2026, Rao's and Screamin’ Sicilian were level in searches among frozen pizza brands in the United States, with an estimated 8K versus 8.1K branded searches, at 3% and 3.1% of the total. ## Cite this page Brandwave. "Rao's vs Screamin’ Sicilian: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/rao-s-vs-screamin-sicilian This page is also available as HTML at https://gobrandwave.com/demand/us/compare/rao-s-vs-screamin-sicilian. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.