--- title: "QuickBooks Online vs Xero: Which is searched more in the United States?" description: "Is QuickBooks Online or Xero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small business accounting software set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/quickbooks-online-vs-xero" publisher: "Brandwave" --- # QuickBooks Online vs Xero: Which is searched more in the United States? Is QuickBooks Online or Xero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small business accounting software set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: QuickBooks Online and Xero - **Competitive set**: Small business accounting software - **Market**: United States - **Month measured**: Sep 2026 - **QuickBooks Online Share of Search**: 85% - **Xero Share of Search**: 7.7% ## Is QuickBooks Online or Xero more popular in search? - In September 2026, QuickBooks Online had more branded searches than Xero among small business accounting software in the United States. QuickBooks Online had about 1 million branded searches, while Xero had 90,500. QuickBooks Online made up 85% of all small business accounting software searches we track, and Xero accounted for 7.7%. - QuickBooks Online was ahead of Xero in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, QuickBooks Online’s share of searches among small business accounting software in the United States moved from 82.9% to 85%, and its estimated monthly branded searches held steady at 1M. - Across the 12 months ending September 2026, Xero’s share of searches among small business accounting software in the United States moved from 7.5% to 7.7%, and its estimated monthly branded searches held steady at 90.5K. ## Top small business accounting software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, QuickBooks Online and Xero were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. QuickBooks Online was listed before Xero in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | QuickBooks Online | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Wave | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Xero | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | FreshBooks | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Zoho Books | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Sage Accounting | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | ZipBooks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about small business accounting software - Asked ChatGPT "What's the best accounting software for a small business?": 1. QuickBooks Online, 2. Xero, 3. Wave, 4. FreshBooks, 5. Zoho Books - Asked ChatGPT "Which bookkeeping software should I use for my small business?": 1. QuickBooks Online, 2. Wave, 3. Xero, 4. Zoho Books, 5. FreshBooks - Asked ChatGPT "What's the easiest accounting software for a freelancer?": 1. Wave, 2. FreshBooks - Searched Google, AI Overview "accounting software": 1. QuickBooks Online, 2. Xero, 3. FreshBooks, 4. Zoho Books, 5. Wave - Searched Google, AI Overview "small business accounting software": 1. QuickBooks Online, 2. Xero, 3. FreshBooks, 4. Wave, 5. Zoho Books, 6. Sage Accounting Not named in any answer: ZipBooks. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States small business accounting software in September 2026? Neither QuickBooks Online nor Xero moved beyond provider rounding among small business accounting software in Sep 2026. ## Month by month | Month | QuickBooks Online estimated searches | QuickBooks Online Share of Search | QuickBooks Online rank | Xero estimated searches | Xero Share of Search | Xero rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 82.9% | 1 | 90.5K | 7.5% | 2 | | Nov 2025 | 823K | 81.2% | 1 | 90.5K | 8.9% | 2 | | Dec 2025 | 823K | 80.7% | 1 | 90.5K | 8.9% | 2 | | Jan 2026 | 1M | 80.1% | 1 | 110K | 8.8% | 2 | | Feb 2026 | 1M | 83.6% | 1 | 90.5K | 7.6% | 2 | | Mar 2026 | 1M | 83.6% | 1 | 90.5K | 7.6% | 2 | | Apr 2026 | 1M | 83.7% | 1 | 90.5K | 7.6% | 2 | | May 2026 | 823K | 82.7% | 1 | 90.5K | 9.1% | 2 | | Jun 2026 | 823K | 82.6% | 1 | 74K | 7.4% | 2 | | Jul 2026 | 1M | 84.9% | 1 | 90.5K | 7.7% | 2 | | Aug 2026 | 1M | 85.4% | 1 | 90.5K | 7.7% | 2 | | Sep 2026 | 1M | 85% | 1 | 90.5K | 7.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using QuickBooks Online’s and Xero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **QuickBooks Online**: Measured on the search term “quickbooks online”. - **Xero**: Measured on the search term “xero”. - [QuickBooks Online profile](/demand/us/brands/quickbooks-online) - [Xero profile](/demand/us/brands/xero) - [All small business accounting software in the United States](/demand/us/categories/us-small-business-accounting-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is QuickBooks Online or Xero more popular in search? In September 2026, QuickBooks Online had more branded searches than Xero among small business accounting software in the United States. QuickBooks Online had about 1 million branded searches, while Xero had 90,500. QuickBooks Online made up 85% of all small business accounting software searches we track, and Xero accounted for 7.7%. ## Cite this page Brandwave. "QuickBooks Online vs Xero: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/quickbooks-online-vs-xero This page is also available as HTML at https://gobrandwave.com/demand/us/compare/quickbooks-online-vs-xero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.