--- title: "Quest Diagnostics vs Ulta Lab Tests: Which is searched more in the United States?" description: "Is Quest Diagnostics or Ulta Lab Tests more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lab testing companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/quest-diagnostics-vs-ulta-lab-tests" publisher: "Brandwave" --- # Quest Diagnostics vs Ulta Lab Tests: Which is searched more in the United States? Is Quest Diagnostics or Ulta Lab Tests more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lab testing companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Quest Diagnostics and Ulta Lab Tests - **Competitive set**: Lab testing companies - **Market**: United States - **Month measured**: Sep 2026 - **Quest Diagnostics Share of Search**: 48.3% - **Ulta Lab Tests Share of Search**: 0.1% ## Is Quest Diagnostics or Ulta Lab Tests more popular in search? - In September 2026, Quest Diagnostics had more branded searches than Ulta Lab Tests among lab testing companies in the United States. Quest Diagnostics had about 4.1 million branded searches, while Ulta Lab Tests had 8,100. Quest Diagnostics made up 48.3% of all lab testing company searches we track, and Ulta Lab Tests accounted for 0.1%. - Quest Diagnostics was ahead of Ulta Lab Tests in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Quest Diagnostics’ share of searches among lab testing companies in the United States moved from 53.1% to 48.3%, and its estimated monthly branded searches moved from 5M to 4.1M. - Across the 12 months ending September 2026, Ulta Lab Tests’ share of searches among lab testing companies in the United States moved from 0.06% to 0.1%, and its estimated monthly branded searches moved from 5.4K to 8.1K. ## Top lab testing companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Quest Diagnostics appeared in all four answers. Ulta Lab Tests did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Labcorp | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Quest Diagnostics | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Any Lab Test Now | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sonora Quest | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Walk-In Lab | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ulta Lab Tests | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about lab testing companies - Asked ChatGPT "Where's the best place to get blood work done?": 1. Labcorp, 2. Quest Diagnostics - Asked ChatGPT "Which lab testing company is best for routine blood tests?": 1. Quest Diagnostics, 2. Labcorp - Asked ChatGPT "Where can I order my own blood tests online?": 1. Labcorp, 2. Quest Diagnostics - Searched Google, AI Overview "lab testing": 1. Labcorp, 2. Quest Diagnostics Not named in any answer: Any Lab Test Now, Sonora Quest, Walk-In Lab and Ulta Lab Tests. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States lab testing companies in September 2026? - Estimated monthly branded searches for Ulta Lab Tests in the United States rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026. - Estimated monthly branded searches for Quest Diagnostics in the United States fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026. ## Month by month | Month | Quest Diagnostics estimated searches | Quest Diagnostics Share of Search | Quest Diagnostics rank | Ulta Lab Tests estimated searches | Ulta Lab Tests Share of Search | Ulta Lab Tests rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5M | 53.1% | 1 | 5.4K | 0.06% | 6 | | Nov 2025 | 4.1M | 48.5% | 2 | 5.4K | 0.06% | 6 | | Dec 2025 | 4.1M | 48.4% | 2 | 6.6K | 0.08% | 6 | | Jan 2026 | 4.1M | 48.1% | 2 | 9.9K | 0.12% | 6 | | Feb 2026 | 4.1M | 48.3% | 2 | 9.9K | 0.12% | 6 | | Mar 2026 | 5M | 48.4% | 2 | 9.9K | 0.1% | 6 | | Apr 2026 | 5M | 53.1% | 1 | 9.9K | 0.11% | 6 | | May 2026 | 4.1M | 48.3% | 2 | 8.1K | 0.1% | 6 | | Jun 2026 | 4.1M | 48.3% | 2 | 9.9K | 0.12% | 6 | | Jul 2026 | 4.1M | 48.2% | 2 | 9.9K | 0.12% | 6 | | Aug 2026 | 4.1M | 48.3% | 2 | 8.1K | 0.1% | 6 | | Sep 2026 | 4.1M | 48.3% | 2 | 8.1K | 0.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Quest Diagnostics’ and Ulta Lab Tests’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Quest Diagnostics**: Measured on the search term “quest diagnostics”. - **Ulta Lab Tests**: Measured on the search term “ulta lab tests”. - [Quest Diagnostics profile](/demand/us/brands/quest-diagnostics) - [Ulta Lab Tests profile](/demand/us/brands/ulta-lab-tests) - [All lab testing companies in the United States](/demand/us/categories/us-lab-testing-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Quest Diagnostics or Ulta Lab Tests more popular in search? In September 2026, Quest Diagnostics had more branded searches than Ulta Lab Tests among lab testing companies in the United States. Quest Diagnostics had about 4.1 million branded searches, while Ulta Lab Tests had 8,100. Quest Diagnostics made up 48.3% of all lab testing company searches we track, and Ulta Lab Tests accounted for 0.1%. ## Cite this page Brandwave. "Quest Diagnostics vs Ulta Lab Tests: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/quest-diagnostics-vs-ulta-lab-tests This page is also available as HTML at https://gobrandwave.com/demand/us/compare/quest-diagnostics-vs-ulta-lab-tests. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.