--- title: "Purple Carrot vs Tovala: Which is searched more in the United States?" description: "Is Purple Carrot or Tovala more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Prepared meal delivery services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/purple-carrot-vs-tovala" publisher: "Brandwave" --- # Purple Carrot vs Tovala: Which is searched more in the United States? Is Purple Carrot or Tovala more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Prepared meal delivery services set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Purple Carrot and Tovala - **Competitive set**: Prepared meal delivery services - **Market**: United States - **Month measured**: Sep 2026 - **Purple Carrot Share of Search**: 3.8% - **Tovala Share of Search**: 5.7% ## Is Purple Carrot or Tovala more popular in search? - In September 2026, Tovala had more branded searches than Purple Carrot among prepared meal delivery services in the United States. Tovala had about 49,500 branded searches, while Purple Carrot had 33,100. Tovala made up 5.7% of all prepared meal delivery service searches we track, and Purple Carrot accounted for 3.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Purple Carrot took it in March 2026, Tovala took it in May 2026. - Across the 12 months ending September 2026, Purple Carrot’s share of searches among prepared meal delivery services in the United States moved from 6.4% to 3.8%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Tovala’s share of searches among prepared meal delivery services in the United States moved from 7.9% to 5.7%, and its estimated monthly branded searches held steady at 49.5K. ## Top prepared meal delivery services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Purple Carrot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tovala was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Purple Carrot was listed before Tovala in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Factor | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | CookUnity | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Tempo | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Purple Carrot | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Trifecta Nutrition | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | BistroMD | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Tovala | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | MegaFit Meals | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Snap Kitchen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mosaic Foods | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Territory Foods | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about prepared meal delivery services - Asked ChatGPT "Which prepared meal delivery service should I use in the US?": 1. CookUnity, 2. Factor, 3. BistroMD, 4. Purple Carrot - Asked ChatGPT "What are the best prepared meal delivery services in the US?": 1. Factor, 2. CookUnity, 3. Tempo, 4. Trifecta Nutrition, 5. BistroMD, 6. Purple Carrot - Asked ChatGPT "What's the best healthy prepared meal delivery in the US?": 1. Factor, 2. CookUnity, 3. Tempo, 4. Trifecta Nutrition, 5. Purple Carrot - Searched Google, AI Overview "prepared meal delivery": 1. Factor, 2. CookUnity, 3. Tempo - Searched Google, AI Overview "best prepared meal delivery": 1. CookUnity, 2. Factor, 3. Tempo, 4. Purple Carrot, 5. Tovala Not named in any answer: MegaFit Meals, Snap Kitchen, Mosaic Foods and Territory Foods. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States prepared meal delivery services in September 2026? - In September 2026, Purple Carrot overtook Tempo to rank 4th among prepared meal delivery services in the United States, with 3.8% of the searches. ## Month by month | Month | Purple Carrot estimated searches | Purple Carrot Share of Search | Purple Carrot rank | Tovala estimated searches | Tovala Share of Search | Tovala rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 6.4% | 4 | 49.5K | 7.9% | 3 | | Nov 2025 | 40.5K | 8.1% | 4 | 49.5K | 9.9% | 3 | | Dec 2025 | 40.5K | 5.6% | 4 | 49.5K | 6.8% | 3 | | Jan 2026 | 49.5K | 3.5% | 4 | 74K | 5.2% | 3 | | Feb 2026 | 40.5K | 4.7% | 4 | 49.5K | 5.8% | 3 | | Mar 2026 | 49.5K | 5.5% | 3 | 40.5K | 4.5% | 4 | | Apr 2026 | 40.5K | 4.6% | 3 | 33.1K | 3.8% | 4 | | May 2026 | 33.1K | 4.2% | 4 | 40.5K | 5.1% | 3 | | Jun 2026 | 27.1K | 3.6% | 4 | 49.5K | 6.7% | 3 | | Jul 2026 | 27.1K | 3.5% | 4 | 33.1K | 4.3% | 3 | | Aug 2026 | 27.1K | 2.8% | 5 | 49.5K | 5.2% | 3 | | Sep 2026 | 33.1K | 3.8% | 4 | 49.5K | 5.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Purple Carrot’s and Tovala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Purple Carrot**: Measured on the search term “purple carrot”. - **Tovala**: Measured on the search term “tovala”. - [Purple Carrot profile](/demand/us/brands/purple-carrot) - [Tovala profile](/demand/us/brands/tovala) - [All prepared meal delivery services in the United States](/demand/us/categories/us-prepared-meal-delivery): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Purple Carrot or Tovala more popular in search? In September 2026, Tovala had more branded searches than Purple Carrot among prepared meal delivery services in the United States. Tovala had about 49,500 branded searches, while Purple Carrot had 33,100. Tovala made up 5.7% of all prepared meal delivery service searches we track, and Purple Carrot accounted for 3.8%. ## Cite this page Brandwave. "Purple Carrot vs Tovala: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/purple-carrot-vs-tovala This page is also available as HTML at https://gobrandwave.com/demand/us/compare/purple-carrot-vs-tovala. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.