--- title: "Pureology vs Redken: Which is searched more in the United States?" description: "Is Pureology or Redken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/pureology-vs-redken" publisher: "Brandwave" --- # Pureology vs Redken: Which is searched more in the United States? Is Pureology or Redken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pureology and Redken - **Competitive set**: Shampoo brands - **Market**: United States - **Month measured**: Sep 2026 - **Pureology Share of Search**: 3.5% - **Redken Share of Search**: 7.9% ## Is Pureology or Redken more popular in search? - In September 2026, Redken had more branded searches than Pureology among shampoo brands in the United States. Redken had about 74,000 branded searches, while Pureology had 33,100. Redken made up 7.9% of all shampoo brand searches we track, and Pureology accounted for 3.5%. - Redken was ahead of Pureology in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pureology’s share of searches among shampoo brands in the United States moved from 4.3% to 3.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Redken’s share of searches among shampoo brands in the United States moved from 7.8% to 7.9%, and its estimated monthly branded searches held steady at 74K. ## Top shampoo brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pureology was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Redken was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Redken was listed before Pureology in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pureology | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Redken | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Olaplex | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Herbal Essences | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Dove | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kérastase | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Amika | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Native | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Head & Shoulders | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Briogeo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo brands - Asked ChatGPT "Which shampoo should I use?": named none of the brands we track - Asked ChatGPT "What are the best shampoo brands?": 1. Redken, 2. Pureology, 3. Kérastase, 4. Olaplex, 5. Dove - Asked ChatGPT "What is the best shampoo for hair loss?": named none of the brands we track - Searched Google, AI Overview "shampoo": 1. Herbal Essences, 2. Redken, 3. Pureology, 4. Olaplex - Searched Google, AI Overview "best shampoo": 1. Pureology, 2. Olaplex, 3. Dove, 4. Amika Not named in any answer: K18, Moroccanoil, Native, Head & Shoulders, TRESemmé, Garnier, Pantene and Briogeo. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States shampoo brands in September 2026? - In September 2026, Pureology lost share of searches among shampoo brands in the United States, from 4.1% to 3.5%. ## Month by month | Month | Pureology estimated searches | Pureology Share of Search | Pureology rank | Redken estimated searches | Redken Share of Search | Redken rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 4.3% | 9 | 74K | 7.8% | 5 | | Nov 2025 | 60.5K | 4.6% | 6 | 110K | 8.4% | 5 | | Dec 2025 | 49.5K | 4.3% | 7 | 90.5K | 8% | 5 | | Jan 2026 | 40.5K | 3.7% | 10 | 90.5K | 8.3% | 5 | | Feb 2026 | 40.5K | 4.3% | 9 | 74K | 7.9% | 5 | | Mar 2026 | 40.5K | 4% | 10 | 90.5K | 8.9% | 5 | | Apr 2026 | 33.1K | 3.4% | 10 | 74K | 7.5% | 5 | | May 2026 | 40.5K | 4.3% | 9 | 74K | 7.9% | 5 | | Jun 2026 | 40.5K | 4.6% | 8 | 74K | 8.5% | 5 | | Jul 2026 | 40.5K | 4.3% | 9 | 74K | 7.8% | 5 | | Aug 2026 | 40.5K | 4.1% | 10 | 74K | 7.4% | 5 | | Sep 2026 | 33.1K | 3.5% | 10 | 74K | 7.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Pureology’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pureology**: Measured on the search term “pureology”. - **Redken**: Measured on the search term “redken”. - [Pureology profile](/demand/us/brands/pureology) - [Redken profile](/demand/us/brands/redken) - [All shampoo brands in the United States](/demand/us/categories/us-shampoo-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pureology or Redken more popular in search? In September 2026, Redken had more branded searches than Pureology among shampoo brands in the United States. Redken had about 74,000 branded searches, while Pureology had 33,100. Redken made up 7.9% of all shampoo brand searches we track, and Pureology accounted for 3.5%. ## Cite this page Brandwave. "Pureology vs Redken: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/pureology-vs-redken This page is also available as HTML at https://gobrandwave.com/demand/us/compare/pureology-vs-redken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.