--- title: "Progressive vs USAA: Which is searched more in the United States?" description: "Is Progressive or USAA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/progressive-insurance-vs-usaa" publisher: "Brandwave" --- # Progressive vs USAA: Which is searched more in the United States? Is Progressive or USAA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car insurance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Progressive and USAA - **Competitive set**: Car insurance brands - **Market**: United States - **Month measured**: Sep 2026 - **Progressive Share of Search**: 24.3% - **USAA Share of Search**: 2.5% ## Is Progressive or USAA more popular in search? - In September 2026, Progressive had more branded searches than USAA among car insurance brands in the United States. Progressive had about 1.1 million branded searches, while USAA had 110,000. Progressive made up 24.3% of all car insurance brand searches we track, and USAA accounted for 2.5%. - Progressive was ahead of USAA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Progressive’s share of searches among car insurance brands in the United States moved from 24.2% to 24.3%, and its estimated monthly branded searches held steady at 1.1M. - Across the 12 months ending September 2026, USAA’s share of searches among car insurance brands in the United States moved from 2% to 2.5%, and its estimated monthly branded searches moved from 90.5K to 110K. ## Top car insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Progressive and USAA showed up in all five answers. Progressive was listed before USAA in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GEICO | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Travelers | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | USAA | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Progressive | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | State Farm | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Erie Insurance | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Nationwide | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Root | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Allstate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liberty Mutual | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmers Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car insurance brands - Asked ChatGPT "Which car insurance company should I use in the US?": 1. GEICO, 2. State Farm, 3. Progressive, 4. USAA - Asked ChatGPT "What are the best car insurance companies in the US?": 1. Travelers, 2. GEICO, 3. Erie Insurance, 4. Progressive, 5. USAA, 6. Nationwide - Asked ChatGPT "What's the cheapest good car insurance in the US for a new driver?": 1. GEICO, 2. State Farm, 3. Progressive, 4. USAA - Searched Google, AI Overview "cheapest car insurance": 1. Travelers, 2. GEICO, 3. USAA, 4. Erie Insurance, 5. Progressive - Searched Google, AI Overview "best car insurance": 1. Travelers, 2. USAA, 3. GEICO, 4. Progressive, 5. Nationwide, 6. Erie Insurance Not named in any answer: Root, Allstate, Liberty Mutual and Farmers Insurance. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States car insurance brands in September 2026? - In September 2026, Progressive gained share of searches among car insurance brands in the United States, from 21% to 24.3%. - USAA’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 1.7% to 2.5% in September 2026. ## Month by month | Month | Progressive estimated searches | Progressive Share of Search | Progressive rank | USAA estimated searches | USAA Share of Search | USAA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1M | 24.2% | 2 | 90.5K | 2% | 6 | | Nov 2025 | 914K | 21.7% | 2 | 90.5K | 2.2% | 6 | | Dec 2025 | 988K | 21.5% | 2 | 135K | 2.9% | 6 | | Jan 2026 | 1.2M | 23.7% | 2 | 135K | 2.8% | 6 | | Feb 2026 | 988K | 19.8% | 2 | 246K | 4.9% | 4 | | Mar 2026 | 1.1M | 21.4% | 2 | 201K | 3.9% | 4 | | Apr 2026 | 1.2M | 24% | 2 | 135K | 2.8% | 6 | | May 2026 | 933K | 20.6% | 2 | 110K | 2.4% | 6 | | Jun 2026 | 897K | 20.6% | 2 | 74K | 1.7% | 7 | | Jul 2026 | 897K | 21% | 2 | 74K | 1.7% | 8 | | Aug 2026 | 897K | 21% | 2 | 90.5K | 2.1% | 7 | | Sep 2026 | 1.1M | 24.3% | 2 | 110K | 2.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Progressive’s and USAA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Progressive**: Measured on the search terms “progressive car insurance” and “progressive insurance”, summed into one figure. - **USAA**: Measured on the search term “usaa car insurance”. - [Progressive profile](/demand/us/brands/progressive-insurance) - [USAA profile](/demand/us/brands/usaa) - [All car insurance brands in the United States](/demand/us/categories/us-car-insurance-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Progressive or USAA more popular in search? In September 2026, Progressive had more branded searches than USAA among car insurance brands in the United States. Progressive had about 1.1 million branded searches, while USAA had 110,000. Progressive made up 24.3% of all car insurance brand searches we track, and USAA accounted for 2.5%. ## Cite this page Brandwave. "Progressive vs USAA: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/progressive-insurance-vs-usaa This page is also available as HTML at https://gobrandwave.com/demand/us/compare/progressive-insurance-vs-usaa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.