--- title: "Progressive vs The Hartford: Which is searched more in the United States?" description: "Is Progressive or The Hartford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small business insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/progressive-insurance-vs-the-hartford" publisher: "Brandwave" --- # Progressive vs The Hartford: Which is searched more in the United States? Is Progressive or The Hartford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small business insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Progressive and The Hartford - **Competitive set**: Small business insurance providers - **Market**: United States - **Month measured**: Sep 2026 - **Progressive Share of Search**: 6.1% - **The Hartford Share of Search**: 56.5% ## Is Progressive or The Hartford more popular in search? - In September 2026, The Hartford had more branded searches than Progressive among small business insurance providers in the United States. The Hartford had about 246,000 branded searches, while Progressive had 26,600. The Hartford made up 56.5% of all small business insurance provider searches we track, and Progressive accounted for 6.1%. - The Hartford was ahead of Progressive in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Progressive’s share of searches among small business insurance providers in the United States moved from 6.2% to 6.1%, and its estimated monthly branded searches held steady at 26.6K. - Across the 12 months ending September 2026, The Hartford’s share of searches among small business insurance providers in the United States moved from 57% to 56.5%, and its estimated monthly branded searches held steady at 246K. ## How did search popularity change for United States small business insurance providers in September 2026? - In September 2026, Progressive overtook Simply Business to rank 4th among small business insurance providers in the United States, with 6.1% of the searches. - In September 2026, The Hartford lost share of searches among small business insurance providers in the United States, from 58.4% to 56.5%. ## Month by month | Month | Progressive estimated searches | Progressive Share of Search | Progressive rank | The Hartford estimated searches | The Hartford Share of Search | The Hartford rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 26.6K | 6.2% | 4 | 246K | 57% | 1 | | Nov 2025 | 21.7K | 6.2% | 4 | 201K | 57% | 1 | | Dec 2025 | 26.2K | 6.5% | 4 | 246K | 61.1% | 1 | | Jan 2026 | 30.3K | 5.8% | 4 | 301K | 57.3% | 1 | | Feb 2026 | 23.5K | 5.3% | 4 | 246K | 55.9% | 1 | | Mar 2026 | 28.8K | 5.9% | 4 | 246K | 50.5% | 1 | | Apr 2026 | 23.5K | 5% | 4 | 246K | 52.7% | 1 | | May 2026 | 23.5K | 5.4% | 4 | 246K | 56.1% | 1 | | Jun 2026 | 22.5K | 5.2% | 5 | 246K | 56.4% | 1 | | Jul 2026 | 22.5K | 5.4% | 4 | 246K | 59.2% | 1 | | Aug 2026 | 22.5K | 5.3% | 5 | 246K | 58.4% | 1 | | Sep 2026 | 26.6K | 6.1% | 4 | 246K | 56.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Progressive’s and The Hartford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Progressive**: Measured on the search terms “progressive business insurance” and “progressive commercial”, summed into one figure. - **The Hartford**: Measured on the search term “the hartford”. - [Progressive profile](/demand/us/brands/progressive-insurance) - [The Hartford profile](/demand/us/brands/the-hartford) - [All small business insurance providers in the United States](/demand/us/categories/us-small-business-insurance): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Progressive or The Hartford more popular in search? In September 2026, The Hartford had more branded searches than Progressive among small business insurance providers in the United States. The Hartford had about 246,000 branded searches, while Progressive had 26,600. The Hartford made up 56.5% of all small business insurance provider searches we track, and Progressive accounted for 6.1%. ## Cite this page Brandwave. "Progressive vs The Hartford: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/progressive-insurance-vs-the-hartford This page is also available as HTML at https://gobrandwave.com/demand/us/compare/progressive-insurance-vs-the-hartford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.