--- title: "Progressive vs Simply Business: Which is searched more in the United States?" description: "Is Progressive or Simply Business more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small business insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/progressive-insurance-vs-simply-business" publisher: "Brandwave" --- # Progressive vs Simply Business: Which is searched more in the United States? Is Progressive or Simply Business more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small business insurance providers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Progressive and Simply Business - **Competitive set**: Small business insurance providers - **Market**: United States - **Month measured**: Sep 2026 - **Progressive Share of Search**: 6.1% - **Simply Business Share of Search**: 5.4% ## Is Progressive or Simply Business more popular in search? - In September 2026, Progressive had more branded searches than Simply Business among small business insurance providers in the United States. Progressive had about 26,600 branded searches, while Simply Business had 23,500. Progressive made up 6.1% of all small business insurance provider searches we track, and Simply Business accounted for 5.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Simply Business took it in June 2026, Progressive took it in September 2026. - Across the 12 months ending September 2026, Progressive’s share of searches among small business insurance providers in the United States moved from 6.2% to 6.1%, and its estimated monthly branded searches held steady at 26.6K. - Across the 12 months ending September 2026, Simply Business’ share of searches among small business insurance providers in the United States moved from 4.4% to 5.4%, and its estimated monthly branded searches moved from 19.2K to 23.5K. ## Top small business insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Progressive was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Simply Business did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hiscox | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Hartford | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Next Insurance | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Progressive | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nationwide | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Thimble | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Travelers | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Simply Business | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about small business insurance providers - Asked ChatGPT "What's the best small business insurance company in the US?": 1. Next Insurance, 2. The Hartford, 3. Hiscox, 4. Nationwide, 5. Travelers - Asked ChatGPT "Where can a small business in the US get general liability insurance online?": 1. Hiscox, 2. Thimble, 3. Progressive - Asked ChatGPT "Which insurers are best for small business insurance in the US?": 1. The Hartford, 2. Next Insurance, 3. Hiscox, 4. Nationwide, 5. Progressive, 6. Travelers - Searched Google, AI Overview "small business insurance": 1. The Hartford, 2. Progressive, 3. Hiscox, 4. Next Insurance, 5. Travelers - Searched Google, AI Overview "general liability insurance": named none of the brands we track Not named in any answer: Simply Business. Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026. ## How did search popularity change for United States small business insurance providers in September 2026? - In September 2026, Progressive overtook Simply Business to rank 4th among small business insurance providers in the United States, with 6.1% of the searches. - Estimated monthly branded searches for Simply Business in the United States rose 22.4% over 12 measured months, from 19.2K to 23.5K in September 2026. ## Month by month | Month | Progressive estimated searches | Progressive Share of Search | Progressive rank | Simply Business estimated searches | Simply Business Share of Search | Simply Business rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 26.6K | 6.2% | 4 | 19.2K | 4.4% | 5 | | Nov 2025 | 21.7K | 6.2% | 4 | 15.7K | 4.5% | 5 | | Dec 2025 | 26.2K | 6.5% | 4 | 15.7K | 3.9% | 5 | | Jan 2026 | 30.3K | 5.8% | 4 | 23.5K | 4.5% | 5 | | Feb 2026 | 23.5K | 5.3% | 4 | 20.2K | 4.6% | 5 | | Mar 2026 | 28.8K | 5.9% | 4 | 23.5K | 4.8% | 5 | | Apr 2026 | 23.5K | 5% | 4 | 23.5K | 5% | 5 | | May 2026 | 23.5K | 5.4% | 4 | 23.5K | 5.4% | 5 | | Jun 2026 | 22.5K | 5.2% | 5 | 23.5K | 5.4% | 4 | | Jul 2026 | 22.5K | 5.4% | 4 | 22.5K | 5.4% | 5 | | Aug 2026 | 22.5K | 5.3% | 5 | 23.5K | 5.6% | 4 | | Sep 2026 | 26.6K | 6.1% | 4 | 23.5K | 5.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Progressive’s and Simply Business’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Progressive**: Measured on the search terms “progressive business insurance” and “progressive commercial”, summed into one figure. - **Simply Business**: Measured on the search terms “simply business” and “simply business insurance”, summed into one figure. - [Progressive profile](/demand/us/brands/progressive-insurance) - [Simply Business profile](/demand/us/brands/simply-business) - [All small business insurance providers in the United States](/demand/us/categories/us-small-business-insurance): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Progressive or Simply Business more popular in search? In September 2026, Progressive had more branded searches than Simply Business among small business insurance providers in the United States. Progressive had about 26,600 branded searches, while Simply Business had 23,500. Progressive made up 6.1% of all small business insurance provider searches we track, and Simply Business accounted for 5.4%. ## Cite this page Brandwave. "Progressive vs Simply Business: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/progressive-insurance-vs-simply-business This page is also available as HTML at https://gobrandwave.com/demand/us/compare/progressive-insurance-vs-simply-business. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.