--- title: "Prime vs Skratch Labs: Which is searched more in the United States?" description: "Is Prime or Skratch Labs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electrolyte drink brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/prime-hydration-vs-skratch-labs" publisher: "Brandwave" --- # Prime vs Skratch Labs: Which is searched more in the United States? Is Prime or Skratch Labs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electrolyte drink brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Prime and Skratch Labs - **Competitive set**: Electrolyte drink brands - **Market**: United States - **Month measured**: Sep 2026 - **Prime Share of Search**: 0.6% - **Skratch Labs Share of Search**: 2.5% ## Is Prime or Skratch Labs more popular in search? - In September 2026, Skratch Labs had more branded searches than Prime among electrolyte drink brands in the United States. Skratch Labs had about 33,100 branded searches, while Prime had 8,100. Skratch Labs made up 2.5% of all electrolyte drink brand searches we track, and Prime accounted for 0.6%. - Skratch Labs was ahead of Prime in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Prime’s share of searches among electrolyte drink brands in the United States moved from 0.86% to 0.6%, and its estimated monthly branded searches moved from 9.9K to 8.1K. - Across the 12 months ending September 2026, Skratch Labs’ share of searches among electrolyte drink brands in the United States moved from 2.9% to 2.5%, and its estimated monthly branded searches held steady at 33.1K. ## Top electrolyte drink brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Skratch Labs was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Prime did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LMNT | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Pedialyte | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Ultima Replenisher | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Liquid I.V. | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Gatorade | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Nuun | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Skratch Labs | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Cure | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | BodyArmor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DripDrop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hydrant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prime | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Waterboy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BioSteel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electrolyte drink brands - Asked ChatGPT "Which electrolyte drink should I buy?": 1. Gatorade, 2. Liquid I.V., 3. Pedialyte - Asked ChatGPT "What are the best electrolyte drink brands?": 1. LMNT, 2. Liquid I.V., 3. Nuun, 4. Pedialyte, 5. Gatorade, 6. Skratch Labs, 7. Cure - Asked ChatGPT "What is the best electrolyte powder without sugar?": 1. LMNT, 2. Ultima Replenisher - Searched Google, AI Overview "electrolytes": 1. Pedialyte, 2. Ultima Replenisher - Searched Google, AI Overview "best electrolyte drink": 1. Ultima Replenisher, 2. LMNT, 3. Pedialyte, 4. Liquid I.V., 5. Nuun Not named in any answer: BodyArmor, Electrolit, DripDrop, Hydrant, Prime, Waterboy and BioSteel. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States electrolyte drink brands in September 2026? - In September 2026, Skratch Labs overtook Hydrant and DripDrop to rank 7th among electrolyte drink brands in the United States, with 2.5% of the searches. - Estimated monthly branded searches for Prime in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Month by month | Month | Prime estimated searches | Prime Share of Search | Prime rank | Skratch Labs estimated searches | Skratch Labs Share of Search | Skratch Labs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.86% | 11 | 33.1K | 2.9% | 7 | | Nov 2025 | 9.9K | 0.84% | 12 | 27.1K | 2.3% | 7 | | Dec 2025 | 9.9K | 0.87% | 12 | 27.1K | 2.4% | 7 | | Jan 2026 | 12.1K | 0.93% | 12 | 27.1K | 2.1% | 8 | | Feb 2026 | 9.9K | 0.8% | 12 | 27.1K | 2.2% | 7 | | Mar 2026 | 12.1K | 0.87% | 12 | 33.1K | 2.4% | 7 | | Apr 2026 | 9.9K | 0.73% | 13 | 33.1K | 2.4% | 7 | | May 2026 | 9.9K | 0.73% | 13 | 33.1K | 2.4% | 7 | | Jun 2026 | 9.9K | 0.72% | 12 | 27.1K | 2% | 8 | | Jul 2026 | 12.1K | 0.82% | 12 | 27.1K | 1.8% | 8 | | Aug 2026 | 9.9K | 0.66% | 13 | 27.1K | 1.8% | 9 | | Sep 2026 | 8.1K | 0.6% | 13 | 33.1K | 2.5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Prime’s and Skratch Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Prime**: Measured on the search term “prime hydration”. - **Skratch Labs**: Measured on the search term “skratch labs”. - [Prime profile](/demand/us/brands/prime-hydration) - [Skratch Labs profile](/demand/us/brands/skratch-labs) - [All electrolyte drink brands in the United States](/demand/us/categories/us-electrolyte-drink-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Prime or Skratch Labs more popular in search? In September 2026, Skratch Labs had more branded searches than Prime among electrolyte drink brands in the United States. Skratch Labs had about 33,100 branded searches, while Prime had 8,100. Skratch Labs made up 2.5% of all electrolyte drink brand searches we track, and Prime accounted for 0.6%. ## Cite this page Brandwave. "Prime vs Skratch Labs: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/prime-hydration-vs-skratch-labs This page is also available as HTML at https://gobrandwave.com/demand/us/compare/prime-hydration-vs-skratch-labs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.