--- title: "Prilosec OTC vs Tums: Which is searched more in the United States?" description: "Is Prilosec OTC or Tums more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heartburn and digestive brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/prilosec-vs-tums" publisher: "Brandwave" --- # Prilosec OTC vs Tums: Which is searched more in the United States? Is Prilosec OTC or Tums more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heartburn and digestive brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Prilosec OTC and Tums - **Competitive set**: Heartburn and digestive brands - **Market**: United States - **Month measured**: Sep 2026 - **Prilosec OTC Share of Search**: 13.9% - **Tums Share of Search**: 13.9% ## Is Prilosec OTC or Tums more popular in search? - In September 2026, Prilosec OTC and Tums were level in searches among heartburn and digestive brands in the United States, with an estimated 135K branded searches each, at 13.9% of the total each. - Prilosec OTC was ahead of Tums in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Prilosec OTC’s share of searches among heartburn and digestive brands in the United States moved from 17.3% to 13.9%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, Tums’ share of searches among heartburn and digestive brands in the United States moved from 14.2% to 13.9%, and its estimated monthly branded searches held steady at 135K. ## Top heartburn and digestive brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tums appeared in all five answers. Prilosec OTC was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tums was listed before Prilosec OTC in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tums | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pepcid | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Prilosec OTC | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Pepto-Bismol | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Gaviscon | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Nexium | 6th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about heartburn and digestive brands - Asked ChatGPT "What's the best medicine for heartburn?": 1. Tums, 2. Pepcid, 3. Prilosec OTC - Asked ChatGPT "What's the best antacid?": 1. Tums, 2. Gaviscon, 3. Pepcid, 4. Prilosec OTC - Asked ChatGPT "What should I take for an upset stomach?": 1. Pepto-Bismol, 2. Tums - Searched Google, AI Overview "heartburn medicine": 1. Tums, 2. Pepto-Bismol, 3. Pepcid, 4. Prilosec OTC, 5. Nexium - Searched Google, AI Overview "antacid": 1. Tums Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States heartburn and digestive brands in September 2026? - Estimated monthly branded searches for Prilosec OTC in the United States fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Month by month | Month | Prilosec OTC estimated searches | Prilosec OTC Share of Search | Prilosec OTC rank | Tums estimated searches | Tums Share of Search | Tums rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 17.3% | 3 | 135K | 14.2% | 4 | | Nov 2025 | 135K | 15.8% | 3 | 135K | 15.8% | 4 | | Dec 2025 | 135K | 14.4% | 3 | 135K | 14.4% | 4 | | Jan 2026 | 165K | 17.3% | 3 | 135K | 14.2% | 4 | | Feb 2026 | 135K | 15% | 3 | 110K | 12.2% | 4 | | Mar 2026 | 165K | 16.5% | 3 | 135K | 13.5% | 4 | | Apr 2026 | 135K | 13.9% | 3 | 135K | 13.9% | 4 | | May 2026 | 135K | 13.9% | 3 | 135K | 13.9% | 4 | | Jun 2026 | 135K | 14.8% | 3 | 135K | 14.8% | 4 | | Jul 2026 | 135K | 14.2% | 3 | 135K | 14.2% | 4 | | Aug 2026 | 135K | 13.9% | 3 | 135K | 13.9% | 4 | | Sep 2026 | 135K | 13.9% | 3 | 135K | 13.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Prilosec OTC’s and Tums’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Prilosec OTC**: Measured on the search term “prilosec”. - **Tums**: Measured on the search term “tums”. - [Prilosec OTC profile](/demand/us/brands/prilosec) - [Tums profile](/demand/us/brands/tums) - [All heartburn and digestive brands in the United States](/demand/us/categories/us-heartburn-and-digestive-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Prilosec OTC or Tums more popular in search? In September 2026, Prilosec OTC and Tums were level in searches among heartburn and digestive brands in the United States, with an estimated 135K branded searches each, at 13.9% of the total each. ## Cite this page Brandwave. "Prilosec OTC vs Tums: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/prilosec-vs-tums This page is also available as HTML at https://gobrandwave.com/demand/us/compare/prilosec-vs-tums. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.