--- title: "Pottery Barn vs Wayfair: Which is searched more in the United States?" description: "Is Pottery Barn or Wayfair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/pottery-barn-vs-wayfair" publisher: "Brandwave" --- # Pottery Barn vs Wayfair: Which is searched more in the United States? Is Pottery Barn or Wayfair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pottery Barn and Wayfair - **Competitive set**: Furniture retailers - **Market**: United States - **Month measured**: Sep 2026 - **Pottery Barn Share of Search**: 8.1% - **Wayfair Share of Search**: 27.2% ## Is Pottery Barn or Wayfair more popular in search? - In September 2026, Wayfair had more branded searches than Pottery Barn among furniture retailers in the United States. Wayfair had about 6.1 million branded searches, while Pottery Barn had 1.8 million. Wayfair made up 27.2% of all furniture retailer searches we track, and Pottery Barn accounted for 8.1%. - Wayfair was ahead of Pottery Barn in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pottery Barn’s share of searches among furniture retailers in the United States moved from 9.2% to 8.1%, and its estimated monthly branded searches held steady at 1.8M. - Across the 12 months ending September 2026, Wayfair’s share of searches among furniture retailers in the United States moved from 25.1% to 27.2%, and its estimated monthly branded searches moved from 5M to 6.1M. ## Top furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Wayfair appeared in all three answers. Pottery Barn was mentioned in two out of three: in two of the three ChatGPT answers. Wayfair was listed before Pottery Barn in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | IKEA | 1st | 3 of 3 | 3 of 3 | | Ashley | 2nd | 3 of 3 | 3 of 3 | | Wayfair | 3rd | 3 of 3 | 3 of 3 | | Pottery Barn | 4th | 2 of 3 | 2 of 3 | | Crate & Barrel | 4th | 2 of 3 | 2 of 3 | | Living Spaces | 6th | 2 of 3 | 2 of 3 | | Article | 7th | 2 of 3 | 2 of 3 | | Bob's Discount Furniture | Not ranked | 0 of 3 | 0 of 3 | | Rooms To Go | Not ranked | 0 of 3 | 0 of 3 | | Raymour & Flanigan | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about furniture retailers - Asked ChatGPT "Where should I buy furniture in the US?": 1. IKEA, 2. Ashley, 3. Wayfair, 4. Living Spaces, 5. Pottery Barn, 6. Crate & Barrel, 7. Article - Asked ChatGPT "What are the best furniture stores in the US?": 1. Crate & Barrel, 2. Pottery Barn, 3. IKEA, 4. Ashley, 5. Living Spaces, 6. Article, 7. Wayfair - Asked ChatGPT "What's the best place to buy an affordable sofa in the US?": 1. IKEA, 2. Wayfair, 3. Ashley Not named in any answer: Bob's Discount Furniture, Rooms To Go and Raymour & Flanigan. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States furniture retailers in September 2026? - In September 2026, Wayfair gained share of searches among furniture retailers in the United States, from 24.7% to 27.2%. - In September 2026, Pottery Barn lost share of searches among furniture retailers in the United States, from 9% to 8.1%. ## Month by month | Month | Pottery Barn estimated searches | Pottery Barn Share of Search | Pottery Barn rank | Wayfair estimated searches | Wayfair Share of Search | Wayfair rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8M | 9.2% | 4 | 5M | 25.1% | 2 | | Nov 2025 | 2.7M | 10.6% | 4 | 6.1M | 23.6% | 2 | | Dec 2025 | 2.7M | 12% | 3 | 5M | 21.9% | 2 | | Jan 2026 | 2.2M | 9.9% | 4 | 5M | 22.2% | 2 | | Feb 2026 | 1.5M | 7.6% | 4 | 5M | 25.4% | 2 | | Mar 2026 | 1.8M | 8.6% | 4 | 5M | 23.4% | 2 | | Apr 2026 | 1.5M | 7.5% | 4 | 6.1M | 30.6% | 2 | | May 2026 | 1.8M | 8% | 4 | 6.1M | 26.7% | 2 | | Jun 2026 | 1.5M | 7.5% | 4 | 5M | 24.8% | 2 | | Jul 2026 | 1.8M | 8.7% | 4 | 5M | 23.9% | 2 | | Aug 2026 | 2.2M | 9% | 4 | 6.1M | 24.7% | 2 | | Sep 2026 | 1.8M | 8.1% | 4 | 6.1M | 27.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Pottery Barn’s and Wayfair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pottery Barn**: Measured on the search term “pottery barn”. - **Wayfair**: Measured on the search term “wayfair”. - [Pottery Barn profile](/demand/us/brands/pottery-barn) - [Wayfair profile](/demand/us/brands/wayfair) - [All furniture retailers in the United States](/demand/us/categories/us-furniture-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pottery Barn or Wayfair more popular in search? In September 2026, Wayfair had more branded searches than Pottery Barn among furniture retailers in the United States. Wayfair had about 6.1 million branded searches, while Pottery Barn had 1.8 million. Wayfair made up 27.2% of all furniture retailer searches we track, and Pottery Barn accounted for 8.1%. ## Cite this page Brandwave. "Pottery Barn vs Wayfair: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/pottery-barn-vs-wayfair This page is also available as HTML at https://gobrandwave.com/demand/us/compare/pottery-barn-vs-wayfair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.