---
title: "Popeyes vs Zaxby's: Which is searched more in the United States?"
description: "Is Popeyes or Zaxby's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fried chicken chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/popeyes-vs-zaxbys"
publisher: "Brandwave"
---

# Popeyes vs Zaxby's: Which is searched more in the United States?

Is Popeyes or Zaxby's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fried chicken chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Popeyes and Zaxby's
- **Competitive set**: Fried chicken chains
- **Market**: United States
- **Month measured**: Sep 2026
- **Popeyes Share of Search**: 6.1%
- **Zaxby's Share of Search**: 2.7%

## Is Popeyes or Zaxby's more popular in search?

- In September 2026, Popeyes had more branded searches than Zaxby's among fried chicken chains in the United States. Popeyes had about 2.7 million branded searches, while Zaxby's had 1.2 million. Popeyes made up 6.1% of all fried chicken chain searches we track, and Zaxby's accounted for 2.7%.
- Popeyes was ahead of Zaxby's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Popeyes’ share of searches among fried chicken chains in the United States moved from 8.5% to 6.1%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
- Across the 12 months ending September 2026, Zaxby's’ share of searches among fried chicken chains in the United States moved from 3.1% to 2.7%, and its estimated monthly branded searches moved from 1.5M to 1.2M.

## How did search popularity change for United States fried chicken chains in September 2026?

- Estimated monthly branded searches for Popeyes in the United States fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.
- Estimated monthly branded searches for Zaxby's in the United States fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.

## Month by month

| Month | Popeyes estimated searches | Popeyes Share of Search | Popeyes rank | Zaxby's estimated searches | Zaxby's Share of Search | Zaxby's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 8.5% | 5 | 1.5M | 3.1% | 9 |
| Nov 2025 | 5M | 10.2% | 4 | 1.5M | 3.1% | 9 |
| Dec 2025 | 4.1M | 8.4% | 5 | 1.8M | 3.8% | 8 |
| Jan 2026 | 4.1M | 8.5% | 5 | 1.5M | 3.1% | 8 |
| Feb 2026 | 3.4M | 7.4% | 5 | 1.5M | 3.3% | 8 |
| Mar 2026 | 3.4M | 6.9% | 5 | 1.5M | 3.1% | 8 |
| Apr 2026 | 3.4M | 7.1% | 5 | 1.5M | 3.2% | 9 |
| May 2026 | 3.4M | 7% | 5 | 1.5M | 3.1% | 9 |
| Jun 2026 | 3.4M | 7.1% | 5 | 1.5M | 3.2% | 8 |
| Jul 2026 | 3.4M | 6.5% | 5 | 1.5M | 2.9% | 9 |
| Aug 2026 | 3.4M | 6.5% | 5 | 1.2M | 2.4% | 9 |
| Sep 2026 | 2.7M | 6.1% | 5 | 1.2M | 2.7% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using Popeyes’ and Zaxby's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Popeyes**: Measured on the search term “popeyes”.
- **Zaxby's**: Measured on the search terms “zaxby's” and “zaxbys”, summed into one figure.

- [Popeyes profile](/demand/us/brands/popeyes)
- [Zaxby's profile](/demand/us/brands/zaxbys)
- [All fried chicken chains in the United States](/demand/us/categories/us-fried-chicken-chains): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Popeyes or Zaxby's more popular in search?

In September 2026, Popeyes had more branded searches than Zaxby's among fried chicken chains in the United States. Popeyes had about 2.7 million branded searches, while Zaxby's had 1.2 million. Popeyes made up 6.1% of all fried chicken chain searches we track, and Zaxby's accounted for 2.7%.

## Cite this page

Brandwave. "Popeyes vs Zaxby's: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/popeyes-vs-zaxbys

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/popeyes-vs-zaxbys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.