--- title: "Philips vs Smeg: Which is searched more in the United States?" description: "Is Philips or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee maker brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/philips-vs-smeg" publisher: "Brandwave" --- # Philips vs Smeg: Which is searched more in the United States? Is Philips or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee maker brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Philips and Smeg - **Competitive set**: Coffee maker brands - **Market**: United States - **Month measured**: Sep 2026 - **Philips Share of Search**: 0.5% - **Smeg Share of Search**: 0.5% ## Is Philips or Smeg more popular in search? - In September 2026, Philips and Smeg were level in searches among coffee maker brands in the United States, with an estimated 8.1K branded searches each, at 0.5% of the total each. - Philips was ahead of Smeg in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Philips’ share of searches among coffee maker brands in the United States moved from 0.54% to 0.5%, and its estimated monthly branded searches moved from 9.9K to 8.1K. - Across the 12 months ending September 2026, Smeg’s share of searches among coffee maker brands in the United States moved from 0.54% to 0.5%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top coffee maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Philips nor Smeg showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moccamaster | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Breville | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cuisinart | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | OXO | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nespresso | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ninja | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Keurig | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | De'Longhi | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Bunn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fellow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hamilton Beach | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mr. Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee maker brands - Asked ChatGPT "Which coffee maker should I buy?": 1. Moccamaster, 2. OXO, 3. Breville - Asked ChatGPT "What are the best coffee maker brands?": 1. Moccamaster, 2. Breville, 3. OXO, 4. Ninja, 5. Cuisinart, 6. Keurig, 7. De'Longhi - Asked ChatGPT "What is the best espresso machine for home?": 1. Breville - Searched Google, AI Overview "coffee maker": 1. Cuisinart, 2. Moccamaster, 3. OXO, 4. Keurig - Searched Google, AI Overview "espresso machine": 1. Nespresso, 2. Breville, 3. De'Longhi Not named in any answer: Bunn, Jura, Fellow, Hamilton Beach, Mr. Coffee, Philips and Smeg. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States coffee maker brands in September 2026? - Estimated monthly branded searches for Philips in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. - Estimated monthly branded searches for Smeg in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Month by month | Month | Philips estimated searches | Philips Share of Search | Philips rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.54% | 14 | 9.9K | 0.54% | 15 | | Nov 2025 | 14.8K | 0.52% | 13 | 12.1K | 0.42% | 15 | | Dec 2025 | 14.8K | 0.57% | 13 | 12.1K | 0.46% | 15 | | Jan 2026 | 9.9K | 0.46% | 14 | 8.1K | 0.38% | 15 | | Feb 2026 | 8.1K | 0.51% | 14 | 6.6K | 0.42% | 15 | | Mar 2026 | 8.1K | 0.51% | 14 | 6.6K | 0.41% | 15 | | Apr 2026 | 8.1K | 0.54% | 14 | 6.6K | 0.44% | 15 | | May 2026 | 6.6K | 0.44% | 14 | 6.6K | 0.44% | 15 | | Jun 2026 | 6.6K | 0.43% | 14 | 6.6K | 0.43% | 15 | | Jul 2026 | 6.6K | 0.47% | 14 | 6.6K | 0.47% | 15 | | Aug 2026 | 8.1K | 0.49% | 14 | 8.1K | 0.49% | 15 | | Sep 2026 | 8.1K | 0.5% | 14 | 8.1K | 0.5% | 15 | ## How each brand is measured Brandwave collects information about searches that people make online using Philips’ and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Philips**: Measured on the search term “philips espresso machine”. - **Smeg**: Measured on the search term “smeg coffee machine”. - [Philips profile](/demand/us/brands/philips) - [Smeg profile](/demand/us/brands/smeg) - [All coffee maker brands in the United States](/demand/us/categories/us-coffee-maker-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Philips or Smeg more popular in search? In September 2026, Philips and Smeg were level in searches among coffee maker brands in the United States, with an estimated 8.1K branded searches each, at 0.5% of the total each. ## Cite this page Brandwave. "Philips vs Smeg: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/philips-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/us/compare/philips-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.