--- title: "Philips Sonicare vs Sensodyne: Which is searched more in the United States?" description: "Is Philips Sonicare or Sensodyne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/philips-sonicare-vs-sensodyne" publisher: "Brandwave" --- # Philips Sonicare vs Sensodyne: Which is searched more in the United States? Is Philips Sonicare or Sensodyne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Philips Sonicare and Sensodyne - **Competitive set**: Oral care brands - **Market**: United States - **Month measured**: Sep 2026 - **Philips Sonicare Share of Search**: 7% - **Sensodyne Share of Search**: 10.4% ## Is Philips Sonicare or Sensodyne more popular in search? - In September 2026, Sensodyne had more branded searches than Philips Sonicare among oral care brands in the United States. Sensodyne had about 49,500 branded searches, while Philips Sonicare had 33,100. Sensodyne made up 10.4% of all oral care brand searches we track, and Philips Sonicare accounted for 7%. - Sensodyne was ahead of Philips Sonicare in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Philips Sonicare’s share of searches among oral care brands in the United States moved from 7.7% to 7%, and its estimated monthly branded searches held steady at 33.1K. - Across the 12 months ending September 2026, Sensodyne’s share of searches among oral care brands in the United States moved from 9.4% to 10.4%, and its estimated monthly branded searches moved from 40.5K to 49.5K. ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sensodyne was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Philips Sonicare was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sensodyne was listed before Philips Sonicare in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Colgate | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Crest | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Sensodyne | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Philips Sonicare | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Oral-B | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Boka | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Davids | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tom’s of Maine | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Marvis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cocofloss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hello | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arm & Hammer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Burst | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which toothpaste should I use?": 1. Colgate, 2. Sensodyne, 3. Crest - Asked ChatGPT "What are the best toothpaste brands?": 1. Colgate, 2. Sensodyne, 3. Crest, 4. Tom’s of Maine - Asked ChatGPT "What is the best electric toothbrush?": 1. Philips Sonicare, 2. Oral-B - Searched Google, AI Overview "toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Davids, 5. Boka - Searched Google, AI Overview "best toothpaste": 1. Colgate, 2. Crest, 3. Sensodyne, 4. Boka Not named in any answer: Marvis, Cocofloss, Hello, Quip, Arm & Hammer, Burst and Bite. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States oral care brands in September 2026? - In September 2026, Sensodyne overtook Colgate and Crest to rank 3rd among oral care brands in the United States, with 10.4% of the searches. - In September 2026, Philips Sonicare rose from 8th to 7th among oral care brands in the United States. ## Month by month | Month | Philips Sonicare estimated searches | Philips Sonicare Share of Search | Philips Sonicare rank | Sensodyne estimated searches | Sensodyne Share of Search | Sensodyne rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 7.7% | 8 | 40.5K | 9.4% | 5 | | Nov 2025 | 40.5K | 9.1% | 6 | 40.5K | 9.1% | 7 | | Dec 2025 | 40.5K | 8.5% | 6 | 40.5K | 8.5% | 7 | | Jan 2026 | 33.1K | 6.6% | 9 | 40.5K | 8.1% | 5 | | Feb 2026 | 27.1K | 6% | 9 | 40.5K | 8.9% | 5 | | Mar 2026 | 33.1K | 6.9% | 9 | 40.5K | 8.4% | 6 | | Apr 2026 | 27.1K | 6.1% | 9 | 40.5K | 9.1% | 5 | | May 2026 | 27.1K | 6.2% | 9 | 40.5K | 9.3% | 5 | | Jun 2026 | 33.1K | 7.7% | 6 | 40.5K | 9.5% | 4 | | Jul 2026 | 33.1K | 7% | 8 | 40.5K | 8.5% | 4 | | Aug 2026 | 33.1K | 7.1% | 8 | 40.5K | 8.7% | 5 | | Sep 2026 | 33.1K | 7% | 7 | 49.5K | 10.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Philips Sonicare’s and Sensodyne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Philips Sonicare**: Measured on the search term “philips sonicare”. - **Sensodyne**: Measured on the search term “sensodyne”. - [Philips Sonicare profile](/demand/us/brands/philips-sonicare) - [Sensodyne profile](/demand/us/brands/sensodyne) - [All oral care brands in the United States](/demand/us/categories/us-oral-care-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Philips Sonicare or Sensodyne more popular in search? In September 2026, Sensodyne had more branded searches than Philips Sonicare among oral care brands in the United States. Sensodyne had about 49,500 branded searches, while Philips Sonicare had 33,100. Sensodyne made up 10.4% of all oral care brand searches we track, and Philips Sonicare accounted for 7%. ## Cite this page Brandwave. "Philips Sonicare vs Sensodyne: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/philips-sonicare-vs-sensodyne This page is also available as HTML at https://gobrandwave.com/demand/us/compare/philips-sonicare-vs-sensodyne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.