--- title: "Personalization Mall vs Zazzle: Which is searched more in the United States?" description: "Is Personalization Mall or Zazzle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personalized gift shops set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/personalization-mall-vs-zazzle" publisher: "Brandwave" --- # Personalization Mall vs Zazzle: Which is searched more in the United States? Is Personalization Mall or Zazzle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personalized gift shops set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Personalization Mall and Zazzle - **Competitive set**: Personalized gift shops - **Market**: United States - **Month measured**: Sep 2026 - **Personalization Mall Share of Search**: 14.6% - **Zazzle Share of Search**: 48.4% ## Is Personalization Mall or Zazzle more popular in search? - In September 2026, Zazzle had more branded searches than Personalization Mall among personalized gift shops in the United States. Zazzle had about 301,000 branded searches, while Personalization Mall had 90,500. Zazzle made up 48.4% of all personalized gift shop searches we track, and Personalization Mall accounted for 14.6%. - The lead changed hands 2 times in the 12 months ending September 2026: Personalization Mall took it in November 2025, Zazzle took it in January 2026. - Across the 12 months ending September 2026, Personalization Mall’s share of searches among personalized gift shops in the United States moved from 18.3% to 14.6%, and its estimated monthly branded searches moved from 165K to 90.5K. - Across the 12 months ending September 2026, Zazzle’s share of searches among personalized gift shops in the United States moved from 40.9% to 48.4%, and its estimated monthly branded searches moved from 368K to 301K. ## Top personalized gift shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Personalization Mall appeared in all four answers. Zazzle was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Personalization Mall was listed before Zazzle in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Etsy | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Mark & Graham | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Personalization Mall | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Uncommon Goods | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Zazzle | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Things Remembered | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | CafePress | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | GiftsForYouNow | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about personalized gift shops - Asked ChatGPT "Where's the best place to buy personalized gifts online?": 1. Etsy, 2. Personalization Mall, 3. Uncommon Goods, 4. Zazzle - Asked ChatGPT "Which site is best for engraved gifts for a wedding or anniversary?": 1. Etsy, 2. Personalization Mall, 3. Mark & Graham, 4. Uncommon Goods, 5. Things Remembered - Asked ChatGPT "What's a good website for custom monogrammed gifts?": 1. Mark & Graham, 2. Etsy, 3. Personalization Mall - Searched Google, AI Overview "personalized gifts": 1. Mark & Graham, 2. Personalization Mall, 3. Etsy Not named in any answer: CafePress and GiftsForYouNow. Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026. ## How did search popularity change for United States personalized gift shops in September 2026? - In September 2026, Uncommon Goods overtook Personalization Mall to rank 2nd among personalized gift shops in the United States, with 17.7% of the searches. - In September 2026, Zazzle lost share of searches among personalized gift shops in the United States, from 49.8% to 48.4%. - Personalization Mall’s share of searches among personalized gift shops in the United States has lost ground for 3 months in a row, from 16.5% to 14.6% in September 2026. ## Month by month | Month | Personalization Mall estimated searches | Personalization Mall Share of Search | Personalization Mall rank | Zazzle estimated searches | Zazzle Share of Search | Zazzle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 18.3% | 3 | 368K | 40.9% | 1 | | Nov 2025 | 450K | 26.2% | 2 | 368K | 21.4% | 3 | | Dec 2025 | 550K | 26.7% | 2 | 368K | 17.9% | 3 | | Jan 2026 | 110K | 15.5% | 2 | 368K | 51.9% | 1 | | Feb 2026 | 110K | 16.2% | 2 | 368K | 54.3% | 1 | | Mar 2026 | 110K | 13.9% | 2 | 450K | 56.9% | 1 | | Apr 2026 | 135K | 17.8% | 2 | 368K | 48.4% | 1 | | May 2026 | 135K | 16.9% | 2 | 368K | 46.1% | 1 | | Jun 2026 | 110K | 16.5% | 2 | 301K | 45.1% | 1 | | Jul 2026 | 90.5K | 15.1% | 2 | 301K | 50.1% | 1 | | Aug 2026 | 90.5K | 15% | 2 | 301K | 49.8% | 1 | | Sep 2026 | 90.5K | 14.6% | 3 | 301K | 48.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Personalization Mall’s and Zazzle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Personalization Mall**: Measured on the search term “personalization mall”. - **Zazzle**: Measured on the search term “zazzle”. - [Personalization Mall profile](/demand/us/brands/personalization-mall) - [Zazzle profile](/demand/us/brands/zazzle) - [All personalized gift shops in the United States](/demand/us/categories/us-personalized-gift-shops): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Personalization Mall or Zazzle more popular in search? In September 2026, Zazzle had more branded searches than Personalization Mall among personalized gift shops in the United States. Zazzle had about 301,000 branded searches, while Personalization Mall had 90,500. Zazzle made up 48.4% of all personalized gift shop searches we track, and Personalization Mall accounted for 14.6%. ## Cite this page Brandwave. "Personalization Mall vs Zazzle: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/personalization-mall-vs-zazzle This page is also available as HTML at https://gobrandwave.com/demand/us/compare/personalization-mall-vs-zazzle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.