--- title: "Pepperidge Farm vs Tate's Bake Shop: Which is searched more in the United States?" description: "Is Pepperidge Farm or Tate's Bake Shop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookie brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/pepperidge-farm-vs-tates-bake-shop" publisher: "Brandwave" --- # Pepperidge Farm vs Tate's Bake Shop: Which is searched more in the United States? Is Pepperidge Farm or Tate's Bake Shop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookie brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pepperidge Farm and Tate's Bake Shop - **Competitive set**: Cookie brands - **Market**: United States - **Month measured**: Sep 2026 - **Pepperidge Farm Share of Search**: 5.7% - **Tate's Bake Shop Share of Search**: 5.7% ## Is Pepperidge Farm or Tate's Bake Shop more popular in search? - In September 2026, Pepperidge Farm and Tate's Bake Shop were level in searches among cookie brands in the United States, with an estimated 27.1K branded searches each, at 5.7% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Pepperidge Farm took it in December 2025, Tate's Bake Shop took it in January 2026. - Across the 12 months ending September 2026, Pepperidge Farm’s share of searches among cookie brands in the United States held steady at 5.7%, and its estimated monthly branded searches held steady at 27.1K. - Across the 12 months ending September 2026, Tate's Bake Shop’s share of searches among cookie brands in the United States held steady at 5.7%, and its estimated monthly branded searches held steady at 27.1K. ## Top cookie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Pepperidge Farm and Tate's Bake Shop were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Pepperidge Farm was listed before Tate's Bake Shop in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pepperidge Farm | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Tate's Bake Shop | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Chips Ahoy | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Oreo | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Nutter Butter | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Lenny & Larry's | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about cookie brands - Asked ChatGPT "What are the best store-bought cookies?": 1. Pepperidge Farm, 2. Chips Ahoy, 3. Tate's Bake Shop, 4. Oreo - Asked ChatGPT "Which cookie brand tastes most homemade?": 1. Pepperidge Farm, 2. Tate's Bake Shop - Asked ChatGPT "What's the best protein cookie?": 1. Lenny & Larry's - Searched Google, AI Overview "cookie brands": 1. Oreo, 2. Chips Ahoy, 3. Tate's Bake Shop, 4. Nutter Butter, 5. Pepperidge Farm Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States cookie brands in September 2026? - In September 2026, Tate's Bake Shop lost share of searches among cookie brands in the United States, from 7.3% to 5.7%. - In September 2026, Pepperidge Farm rose from 5th to 4th among cookie brands in the United States. ## Month by month | Month | Pepperidge Farm estimated searches | Pepperidge Farm Share of Search | Pepperidge Farm rank | Tate's Bake Shop estimated searches | Tate's Bake Shop Share of Search | Tate's Bake Shop rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 5.7% | 4 | 27.1K | 5.7% | 5 | | Nov 2025 | 33.1K | 8% | 5 | 40.5K | 9.7% | 4 | | Dec 2025 | 49.5K | 12% | 4 | 33.1K | 8% | 5 | | Jan 2026 | 27.1K | 6% | 5 | 33.1K | 7.3% | 4 | | Feb 2026 | 22.2K | 5.7% | 5 | 27.1K | 6.9% | 4 | | Mar 2026 | 22.2K | 5% | 5 | 33.1K | 7.4% | 4 | | Apr 2026 | 22.2K | 5.1% | 5 | 27.1K | 6.2% | 4 | | May 2026 | 22.2K | 5.1% | 5 | 27.1K | 6.2% | 4 | | Jun 2026 | 22.2K | 5.9% | 5 | 27.1K | 7.1% | 4 | | Jul 2026 | 22.2K | 6.2% | 5 | 27.1K | 7.6% | 4 | | Aug 2026 | 27.1K | 6% | 5 | 33.1K | 7.3% | 4 | | Sep 2026 | 27.1K | 5.7% | 4 | 27.1K | 5.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Pepperidge Farm’s and Tate's Bake Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pepperidge Farm**: Measured on the search term “pepperidge farm cookies”. - **Tate's Bake Shop**: Measured on the search term “tate's cookies”. - [Pepperidge Farm profile](/demand/us/brands/pepperidge-farm) - [Tate's Bake Shop profile](/demand/us/brands/tates-bake-shop) - [All cookie brands in the United States](/demand/us/categories/us-cookie-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pepperidge Farm or Tate's Bake Shop more popular in search? In September 2026, Pepperidge Farm and Tate's Bake Shop were level in searches among cookie brands in the United States, with an estimated 27.1K branded searches each, at 5.7% of the total each. ## Cite this page Brandwave. "Pepperidge Farm vs Tate's Bake Shop: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/pepperidge-farm-vs-tates-bake-shop This page is also available as HTML at https://gobrandwave.com/demand/us/compare/pepperidge-farm-vs-tates-bake-shop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.