--- title: "Panasonic vs Sony: Which is searched more in the United States?" description: "Is Panasonic or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/panasonic-vs-sony" publisher: "Brandwave" --- # Panasonic vs Sony: Which is searched more in the United States? Is Panasonic or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Panasonic and Sony - **Competitive set**: TV brands - **Market**: United States - **Month measured**: Sep 2026 - **Panasonic Share of Search**: 1% - **Sony Share of Search**: 5% ## Is Panasonic or Sony more popular in search? - In September 2026, Sony had more branded searches than Panasonic among TV brands in the United States. Sony had about 49,500 branded searches, while Panasonic had 9,900. Sony made up 5% of all TV brand searches we track, and Panasonic accounted for 1%. - Sony was ahead of Panasonic in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in the United States moved from 4.4% to 1%, and its estimated monthly branded searches moved from 40.5K to 9.9K. - Across the 12 months ending September 2026, Sony’s share of searches among TV brands in the United States moved from 5.3% to 5%, and its estimated monthly branded searches held steady at 49.5K. ## Top TV brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Panasonic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sony was listed before Panasonic in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LG | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Samsung | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sony | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Hisense | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Insignia | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | TCL | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Roku | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Vizio | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Panasonic | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Element | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sharp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Toshiba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV brands - Asked ChatGPT "Which TV should I buy?": 1. LG, 2. Hisense, 3. Samsung - Asked ChatGPT "What are the best TV brands?": 1. Sony, 2. LG, 3. Samsung, 4. TCL, 5. Hisense, 6. Panasonic - Asked ChatGPT "What is the best 65 inch TV?": 1. LG, 2. Samsung, 3. Hisense - Searched Google, AI Overview "tv": 1. Insignia, 2. Roku, 3. Vizio - Searched Google, AI Overview "best tv": 1. Samsung, 2. LG, 3. Sony, 4. TCL, 5. Hisense Not named in any answer: Element, Philips, Sharp and Toshiba. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States TV brands in September 2026? - In September 2026, Sony lost share of searches among TV brands in the United States, from 6.1% to 5%. - In September 2026, Panasonic rose from 12th to 11th among TV brands in the United States. ## Month by month | Month | Panasonic estimated searches | Panasonic Share of Search | Panasonic rank | Sony estimated searches | Sony Share of Search | Sony rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 4.4% | 8 | 49.5K | 5.3% | 7 | | Nov 2025 | 27.1K | 2.1% | 9 | 90.5K | 7.1% | 6 | | Dec 2025 | 18.1K | 1.7% | 9 | 49.5K | 4.8% | 7 | | Jan 2026 | 14.8K | 1.5% | 9 | 60.5K | 6.3% | 7 | | Feb 2026 | 12.1K | 1.6% | 9 | 49.5K | 6.4% | 7 | | Mar 2026 | 9.9K | 1.3% | 10 | 49.5K | 6.3% | 7 | | Apr 2026 | 9.9K | 1.3% | 10 | 49.5K | 6.7% | 6 | | May 2026 | 9.9K | 1.2% | 10 | 49.5K | 6.1% | 7 | | Jun 2026 | 9.9K | 1.1% | 11 | 49.5K | 5.4% | 7 | | Jul 2026 | 9.9K | 1.1% | 12 | 49.5K | 5.3% | 7 | | Aug 2026 | 9.9K | 1% | 12 | 60.5K | 6.1% | 7 | | Sep 2026 | 9.9K | 1% | 11 | 49.5K | 5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Panasonic’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Panasonic**: Measured on the search term “panasonic tv”. - **Sony**: Measured on the search term “sony tv”. - [Panasonic profile](/demand/us/brands/panasonic) - [Sony profile](/demand/us/brands/sony) - [All TV brands in the United States](/demand/us/categories/us-tv-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Panasonic or Sony more popular in search? In September 2026, Sony had more branded searches than Panasonic among TV brands in the United States. Sony had about 49,500 branded searches, while Panasonic had 9,900. Sony made up 5% of all TV brand searches we track, and Panasonic accounted for 1%. ## Cite this page Brandwave. "Panasonic vs Sony: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/panasonic-vs-sony This page is also available as HTML at https://gobrandwave.com/demand/us/compare/panasonic-vs-sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.