--- title: "Pacific Foods vs Rao's: Which is searched more in the United States?" description: "Is Pacific Foods or Rao's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/pacific-foods-vs-rao-s" publisher: "Brandwave" --- # Pacific Foods vs Rao's: Which is searched more in the United States? Is Pacific Foods or Rao's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pacific Foods and Rao's - **Competitive set**: Soup brands - **Market**: United States - **Month measured**: Sep 2026 - **Pacific Foods Share of Search**: 2.6% - **Rao's Share of Search**: 2.2% ## Is Pacific Foods or Rao's more popular in search? - In September 2026, Pacific Foods had more branded searches than Rao's among soup brands in the United States. Pacific Foods had about 7,800 branded searches, while Rao's had 6,600. Pacific Foods made up 2.6% of all soup brand searches we track, and Rao's accounted for 2.2%. - The lead changed hands once in the 12 months ending September 2026: Pacific Foods took it in November 2025. - Across the 12 months ending September 2026, Pacific Foods’ share of searches among soup brands in the United States held steady at 2.6%, and its estimated monthly branded searches held steady at 7.8K. - Across the 12 months ending September 2026, Rao's’ share of searches among soup brands in the United States moved from 2.7% to 2.2%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top soup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pacific Foods appeared in all five answers. Rao's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pacific Foods was listed before Rao's in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Campbell's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Progresso | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amy's | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Pacific Foods | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Rao's | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Health Valley | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Heinz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soup brands - Asked ChatGPT "Which soup brand should I buy in the US?": 1. Campbell's, 2. Progresso, 3. Pacific Foods, 4. Amy's, 5. Health Valley - Asked ChatGPT "What are the best soup brands in the US?": 1. Pacific Foods, 2. Progresso, 3. Campbell's, 4. Amy's, 5. Rao's, 6. Health Valley - Asked ChatGPT "What's the best soup brand in the US for easy lunches?": 1. Progresso, 2. Campbell's, 3. Amy's, 4. Pacific Foods - Searched Google, AI Overview "soup brands": 1. Campbell's, 2. Progresso, 3. Amy's, 4. Pacific Foods, 5. Rao's - Searched Google, AI Overview "canned soup brands": 1. Campbell's, 2. Progresso, 3. Amy's, 4. Pacific Foods Not named in any answer: Heinz. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States soup brands in September 2026? - Estimated monthly branded searches for Rao's in the United States fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## Month by month | Month | Pacific Foods estimated searches | Pacific Foods Share of Search | Pacific Foods rank | Rao's estimated searches | Rao's Share of Search | Rao's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.8K | 2.6% | 6 | 8.1K | 2.7% | 5 | | Nov 2025 | 9.5K | 1.1% | 5 | 8.1K | 0.9% | 6 | | Dec 2025 | 11K | 2.8% | 4 | 9.9K | 2.5% | 5 | | Jan 2026 | 11.7K | 3.5% | 5 | 9.9K | 3% | 6 | | Feb 2026 | 7.8K | 3.2% | 5 | 6.6K | 2.7% | 6 | | Mar 2026 | 7.3K | 2.8% | 5 | 5.4K | 2.1% | 6 | | Apr 2026 | 7K | 2.9% | 5 | 4.4K | 1.8% | 6 | | May 2026 | 7K | 3% | 5 | 3.6K | 1.5% | 6 | | Jun 2026 | 5.4K | 2.4% | 5 | 3.6K | 1.6% | 6 | | Jul 2026 | 5.7K | 2.6% | 5 | 4.4K | 2% | 6 | | Aug 2026 | 7K | 3% | 5 | 4.4K | 1.9% | 6 | | Sep 2026 | 7.8K | 2.6% | 5 | 6.6K | 2.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Pacific Foods’ and Rao's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pacific Foods**: Measured on the search terms “pacific foods” and “pacific soup”, summed into one figure. - **Rao's**: Measured on the search term “raos soup”. - [Pacific Foods profile](/demand/us/brands/pacific-foods) - [Rao's profile](/demand/us/brands/rao-s) - [All soup brands in the United States](/demand/us/categories/us-soup-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pacific Foods or Rao's more popular in search? In September 2026, Pacific Foods had more branded searches than Rao's among soup brands in the United States. Pacific Foods had about 7,800 branded searches, while Rao's had 6,600. Pacific Foods made up 2.6% of all soup brand searches we track, and Rao's accounted for 2.2%. ## Cite this page Brandwave. "Pacific Foods vs Rao's: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/pacific-foods-vs-rao-s This page is also available as HTML at https://gobrandwave.com/demand/us/compare/pacific-foods-vs-rao-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.