--- title: "Pacific Foods vs Progresso: Which is searched more in the United States?" description: "Is Pacific Foods or Progresso more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/pacific-foods-vs-progresso" publisher: "Brandwave" --- # Pacific Foods vs Progresso: Which is searched more in the United States? Is Pacific Foods or Progresso more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pacific Foods and Progresso - **Competitive set**: Soup brands - **Market**: United States - **Month measured**: Sep 2026 - **Pacific Foods Share of Search**: 2.6% - **Progresso Share of Search**: 11.2% ## Is Pacific Foods or Progresso more popular in search? - In September 2026, Progresso had more branded searches than Pacific Foods among soup brands in the United States. Progresso had about 33,700 branded searches, while Pacific Foods had 7,800. Progresso made up 11.2% of all soup brand searches we track, and Pacific Foods accounted for 2.6%. - Progresso was ahead of Pacific Foods in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pacific Foods’ share of searches among soup brands in the United States held steady at 2.6%, and its estimated monthly branded searches held steady at 7.8K. - Across the 12 months ending September 2026, Progresso’s share of searches among soup brands in the United States moved from 13.9% to 11.2%, and its estimated monthly branded searches moved from 41.2K to 33.7K. ## Top soup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Pacific Foods and Progresso showed up in all five answers. Progresso was listed before Pacific Foods in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Campbell's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Progresso | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amy's | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Pacific Foods | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Rao's | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Health Valley | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Heinz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soup brands - Asked ChatGPT "Which soup brand should I buy in the US?": 1. Campbell's, 2. Progresso, 3. Pacific Foods, 4. Amy's, 5. Health Valley - Asked ChatGPT "What are the best soup brands in the US?": 1. Pacific Foods, 2. Progresso, 3. Campbell's, 4. Amy's, 5. Rao's, 6. Health Valley - Asked ChatGPT "What's the best soup brand in the US for easy lunches?": 1. Progresso, 2. Campbell's, 3. Amy's, 4. Pacific Foods - Searched Google, AI Overview "soup brands": 1. Campbell's, 2. Progresso, 3. Amy's, 4. Pacific Foods, 5. Rao's - Searched Google, AI Overview "canned soup brands": 1. Campbell's, 2. Progresso, 3. Amy's, 4. Pacific Foods Not named in any answer: Heinz. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States soup brands in September 2026? - In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in the United States, with 11.2% of the searches. ## Month by month | Month | Pacific Foods estimated searches | Pacific Foods Share of Search | Pacific Foods rank | Progresso estimated searches | Progresso Share of Search | Progresso rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.8K | 2.6% | 6 | 41.2K | 13.9% | 2 | | Nov 2025 | 9.5K | 1.1% | 5 | 41.2K | 4.6% | 2 | | Dec 2025 | 11K | 2.8% | 4 | 41.2K | 10.5% | 2 | | Jan 2026 | 11.7K | 3.5% | 5 | 50.4K | 15.1% | 2 | | Feb 2026 | 7.8K | 3.2% | 5 | 30.3K | 12.4% | 2 | | Mar 2026 | 7.3K | 2.8% | 5 | 28.8K | 11.1% | 2 | | Apr 2026 | 7K | 2.9% | 5 | 20.2K | 8.3% | 3 | | May 2026 | 7K | 3% | 5 | 24.7K | 10.6% | 2 | | Jun 2026 | 5.4K | 2.4% | 5 | 20.2K | 9% | 3 | | Jul 2026 | 5.7K | 2.6% | 5 | 20.2K | 9.3% | 3 | | Aug 2026 | 7K | 3% | 5 | 23.5K | 10.1% | 3 | | Sep 2026 | 7.8K | 2.6% | 5 | 33.7K | 11.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Pacific Foods’ and Progresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pacific Foods**: Measured on the search terms “pacific foods” and “pacific soup”, summed into one figure. - **Progresso**: Measured on the search terms “progresso” and “progresso soup”, summed into one figure. - [Pacific Foods profile](/demand/us/brands/pacific-foods) - [Progresso profile](/demand/us/brands/progresso) - [All soup brands in the United States](/demand/us/categories/us-soup-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pacific Foods or Progresso more popular in search? In September 2026, Progresso had more branded searches than Pacific Foods among soup brands in the United States. Progresso had about 33,700 branded searches, while Pacific Foods had 7,800. Progresso made up 11.2% of all soup brand searches we track, and Pacific Foods accounted for 2.6%. ## Cite this page Brandwave. "Pacific Foods vs Progresso: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/pacific-foods-vs-progresso This page is also available as HTML at https://gobrandwave.com/demand/us/compare/pacific-foods-vs-progresso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.