--- title: "Outre vs West Kiss: Which is searched more in the United States?" description: "Is Outre or West Kiss more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wig brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/outre-vs-west-kiss-hair" publisher: "Brandwave" --- # Outre vs West Kiss: Which is searched more in the United States? Is Outre or West Kiss more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wig brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Outre and West Kiss - **Competitive set**: Wig brands - **Market**: United States - **Month measured**: Sep 2026 - **Outre Share of Search**: 2.6% - **West Kiss Share of Search**: 2% ## Is Outre or West Kiss more popular in search? - In September 2026, Outre had more branded searches than West Kiss among wig brands in the United States. Outre had about 8,500 branded searches, while West Kiss had 6,600. Outre made up 2.6% of all wig brand searches we track, and West Kiss accounted for 2%. - The lead changed hands once in the 12 months ending September 2026: Outre took it in July 2026. - Across the 12 months ending September 2026, Outre’s share of searches among wig brands in the United States moved from 2.2% to 2.6%, and its estimated monthly branded searches moved from 7.3K to 8.5K. - Across the 12 months ending September 2026, West Kiss’ share of searches among wig brands in the United States moved from 3% to 2%, and its estimated monthly branded searches moved from 9.9K to 6.6K. ## Top wig brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Outre was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. West Kiss did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Luvme | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | UNice | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Outre | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Jon Renau | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Raquel Welch | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Uniwigs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | West Kiss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wig brands - Asked ChatGPT "Which wig brand should I buy in the US?": 1. Outre, 2. Luvme, 3. UNice, 4. Jon Renau - Asked ChatGPT "What are the best wig brands in the US?": 1. Luvme, 2. Outre, 3. UNice, 4. Jon Renau, 5. Raquel Welch - Asked ChatGPT "What's the best wig brand in the US for natural-looking human hair?": 1. Luvme, 2. Jon Renau, 3. UNice - Searched Google, AI Overview "wigs": named none of the brands we track - Searched Google, AI Overview "human hair wigs": 1. UNice, 2. Luvme Not named in any answer: Uniwigs and West Kiss. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States wig brands in September 2026? - Estimated monthly branded searches for Outre in the United States rose 16.4% over 12 measured months, from 7.3K to 8.5K in September 2026. - Estimated monthly branded searches for West Kiss in the United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. ## Month by month | Month | Outre estimated searches | Outre Share of Search | Outre rank | West Kiss estimated searches | West Kiss Share of Search | West Kiss rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.3K | 2.2% | 6 | 9.9K | 3% | 5 | | Nov 2025 | 7.3K | 2.2% | 6 | 12.1K | 3.7% | 4 | | Dec 2025 | 6.3K | 1.9% | 6 | 9.9K | 3.1% | 5 | | Jan 2026 | 7.3K | 2.2% | 6 | 12.1K | 3.6% | 5 | | Feb 2026 | 7.3K | 2.1% | 6 | 9.9K | 2.8% | 5 | | Mar 2026 | 7.3K | 2.1% | 6 | 12.1K | 3.4% | 5 | | Apr 2026 | 6.3K | 2.2% | 6 | 8.1K | 2.8% | 5 | | May 2026 | 6.3K | 2% | 6 | 6.6K | 2.1% | 5 | | Jun 2026 | 6.3K | 2.2% | 6 | 6.6K | 2.4% | 5 | | Jul 2026 | 7.8K | 2.8% | 5 | 6.6K | 2.4% | 6 | | Aug 2026 | 9K | 2.9% | 5 | 6.6K | 2.2% | 6 | | Sep 2026 | 8.5K | 2.6% | 5 | 6.6K | 2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Outre’s and West Kiss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Outre**: Measured on the search terms “outre hair” and “outre wigs”, summed into one figure. - **West Kiss**: Measured on the search term “west kiss hair”. - [Outre profile](/demand/us/brands/outre) - [West Kiss profile](/demand/us/brands/west-kiss-hair) - [All wig brands in the United States](/demand/us/categories/us-wig-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Outre or West Kiss more popular in search? In September 2026, Outre had more branded searches than West Kiss among wig brands in the United States. Outre had about 8,500 branded searches, while West Kiss had 6,600. Outre made up 2.6% of all wig brand searches we track, and West Kiss accounted for 2%. ## Cite this page Brandwave. "Outre vs West Kiss: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/outre-vs-west-kiss-hair This page is also available as HTML at https://gobrandwave.com/demand/us/compare/outre-vs-west-kiss-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.