--- title: "Outre vs UNice: Which is searched more in the United States?" description: "Is Outre or UNice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wig brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/outre-vs-unice-hair" publisher: "Brandwave" --- # Outre vs UNice: Which is searched more in the United States? Is Outre or UNice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wig brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Outre and UNice - **Competitive set**: Wig brands - **Market**: United States - **Month measured**: Sep 2026 - **Outre Share of Search**: 2.6% - **UNice Share of Search**: 22.5% ## Is Outre or UNice more popular in search? - In September 2026, UNice had more branded searches than Outre among wig brands in the United States. UNice had about 74,000 branded searches, while Outre had 8,500. UNice made up 22.5% of all wig brand searches we track, and Outre accounted for 2.6%. - UNice was ahead of Outre in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Outre’s share of searches among wig brands in the United States moved from 2.2% to 2.6%, and its estimated monthly branded searches moved from 7.3K to 8.5K. - Across the 12 months ending September 2026, UNice’s share of searches among wig brands in the United States moved from 22.4% to 22.5%, and its estimated monthly branded searches held steady at 74K. ## Top wig brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, UNice was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Outre was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Outre and UNice were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Luvme | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | UNice | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Outre | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Jon Renau | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Raquel Welch | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Uniwigs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | West Kiss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wig brands - Asked ChatGPT "Which wig brand should I buy in the US?": 1. Outre, 2. Luvme, 3. UNice, 4. Jon Renau - Asked ChatGPT "What are the best wig brands in the US?": 1. Luvme, 2. Outre, 3. UNice, 4. Jon Renau, 5. Raquel Welch - Asked ChatGPT "What's the best wig brand in the US for natural-looking human hair?": 1. Luvme, 2. Jon Renau, 3. UNice - Searched Google, AI Overview "wigs": named none of the brands we track - Searched Google, AI Overview "human hair wigs": 1. UNice, 2. Luvme Not named in any answer: Uniwigs and West Kiss. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States wig brands in September 2026? - In September 2026, UNice gained share of searches among wig brands in the United States, from 19.8% to 22.5%. - Estimated monthly branded searches for Outre in the United States rose 16.4% over 12 measured months, from 7.3K to 8.5K in September 2026. ## Month by month | Month | Outre estimated searches | Outre Share of Search | Outre rank | UNice estimated searches | UNice Share of Search | UNice rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.3K | 2.2% | 6 | 74K | 22.4% | 2 | | Nov 2025 | 7.3K | 2.2% | 6 | 74K | 22.4% | 2 | | Dec 2025 | 6.3K | 1.9% | 6 | 74K | 22.9% | 2 | | Jan 2026 | 7.3K | 2.2% | 6 | 74K | 22.1% | 2 | | Feb 2026 | 7.3K | 2.1% | 6 | 90.5K | 25.8% | 2 | | Mar 2026 | 7.3K | 2.1% | 6 | 90.5K | 25.5% | 2 | | Apr 2026 | 6.3K | 2.2% | 6 | 74K | 25.7% | 2 | | May 2026 | 6.3K | 2% | 6 | 74K | 23.2% | 2 | | Jun 2026 | 6.3K | 2.2% | 6 | 74K | 26.4% | 2 | | Jul 2026 | 7.8K | 2.8% | 5 | 74K | 26.4% | 2 | | Aug 2026 | 9K | 2.9% | 5 | 60.5K | 19.8% | 2 | | Sep 2026 | 8.5K | 2.6% | 5 | 74K | 22.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Outre’s and UNice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Outre**: Measured on the search terms “outre hair” and “outre wigs”, summed into one figure. - **UNice**: Measured on the search term “unice hair”. - [Outre profile](/demand/us/brands/outre) - [UNice profile](/demand/us/brands/unice-hair) - [All wig brands in the United States](/demand/us/categories/us-wig-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Outre or UNice more popular in search? In September 2026, UNice had more branded searches than Outre among wig brands in the United States. UNice had about 74,000 branded searches, while Outre had 8,500. UNice made up 22.5% of all wig brand searches we track, and Outre accounted for 2.6%. ## Cite this page Brandwave. "Outre vs UNice: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/outre-vs-unice-hair This page is also available as HTML at https://gobrandwave.com/demand/us/compare/outre-vs-unice-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.