--- title: "Orkin vs Truly Nolen: Which is searched more in the United States?" description: "Is Orkin or Truly Nolen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pest control companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/orkin-vs-truly-nolen" publisher: "Brandwave" --- # Orkin vs Truly Nolen: Which is searched more in the United States? Is Orkin or Truly Nolen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pest control companies set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Orkin and Truly Nolen - **Competitive set**: Pest control companies - **Market**: United States - **Month measured**: Sep 2026 - **Orkin Share of Search**: 29% - **Truly Nolen Share of Search**: 4.8% ## Is Orkin or Truly Nolen more popular in search? - In September 2026, Orkin had more branded searches than Truly Nolen among pest control companies in the United States. Orkin had about 135,000 branded searches, while Truly Nolen had 22,200. Orkin made up 29% of all pest control company searches we track, and Truly Nolen accounted for 4.8%. - Orkin was ahead of Truly Nolen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Orkin’s share of searches among pest control companies in the United States moved from 30.9% to 29%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Truly Nolen’s share of searches among pest control companies in the United States moved from 4.1% to 4.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K. ## Top pest control companies in ChatGPT and Google AI Overviews In three ChatGPT questions, Orkin appeared in all three answers. Truly Nolen did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Orkin | 1st | 3 of 3 | 3 of 3 | | Terminix | 2nd | 3 of 3 | 3 of 3 | | Aptive | 3rd | 1 of 3 | 1 of 3 | | Arrow Exterminators | Not ranked | 0 of 3 | 0 of 3 | | Truly Nolen | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about pest control companies - Asked ChatGPT "Which pest control company should I use in the US?": 1. Orkin, 2. Terminix - Asked ChatGPT "What are the best pest control companies in the US?": 1. Orkin, 2. Terminix, 3. Aptive - Asked ChatGPT "What's the best pest control company in the US for termites?": 1. Orkin, 2. Terminix Not named in any answer: Arrow Exterminators and Truly Nolen. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States pest control companies in September 2026? - In September 2026, Orkin gained share of searches among pest control companies in the United States, from 27.8% to 29%. - In September 2026, Truly Nolen gained share of searches among pest control companies in the United States, from 3.7% to 4.8%. ## Month by month | Month | Orkin estimated searches | Orkin Share of Search | Orkin rank | Truly Nolen estimated searches | Truly Nolen Share of Search | Truly Nolen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 30.9% | 2 | 18.1K | 4.1% | 5 | | Nov 2025 | 110K | 34.4% | 2 | 14.8K | 4.6% | 5 | | Dec 2025 | 90.5K | 30.1% | 2 | 14.8K | 4.9% | 5 | | Jan 2026 | 110K | 32.7% | 2 | 18.1K | 5.4% | 5 | | Feb 2026 | 110K | 34.4% | 2 | 14.8K | 4.6% | 5 | | Mar 2026 | 135K | 33.1% | 2 | 18.1K | 4.4% | 5 | | Apr 2026 | 135K | 28.8% | 2 | 18.1K | 3.9% | 5 | | May 2026 | 135K | 26.8% | 2 | 18.1K | 3.6% | 5 | | Jun 2026 | 135K | 24.6% | 2 | 18.1K | 3.3% | 5 | | Jul 2026 | 135K | 26.8% | 2 | 18.1K | 3.6% | 5 | | Aug 2026 | 135K | 27.8% | 2 | 18.1K | 3.7% | 5 | | Sep 2026 | 135K | 29% | 2 | 22.2K | 4.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Orkin’s and Truly Nolen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Orkin**: Measured on the search term “orkin”. - **Truly Nolen**: Measured on the search term “truly nolen”. - [Orkin profile](/demand/us/brands/orkin) - [Truly Nolen profile](/demand/us/brands/truly-nolen) - [All pest control companies in the United States](/demand/us/categories/us-pest-control-companies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Orkin or Truly Nolen more popular in search? In September 2026, Orkin had more branded searches than Truly Nolen among pest control companies in the United States. Orkin had about 135,000 branded searches, while Truly Nolen had 22,200. Orkin made up 29% of all pest control company searches we track, and Truly Nolen accounted for 4.8%. ## Cite this page Brandwave. "Orkin vs Truly Nolen: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/orkin-vs-truly-nolen This page is also available as HTML at https://gobrandwave.com/demand/us/compare/orkin-vs-truly-nolen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.