--- title: "Nutter Butter vs Tate's Bake Shop: Which is searched more in the United States?" description: "Is Nutter Butter or Tate's Bake Shop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookie brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/nutter-butter-vs-tates-bake-shop" publisher: "Brandwave" --- # Nutter Butter vs Tate's Bake Shop: Which is searched more in the United States? Is Nutter Butter or Tate's Bake Shop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookie brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nutter Butter and Tate's Bake Shop - **Competitive set**: Cookie brands - **Market**: United States - **Month measured**: Sep 2026 - **Nutter Butter Share of Search**: 23% - **Tate's Bake Shop Share of Search**: 5.7% ## Is Nutter Butter or Tate's Bake Shop more popular in search? - In September 2026, Nutter Butter had more branded searches than Tate's Bake Shop among cookie brands in the United States. Nutter Butter had about 110,000 branded searches, while Tate's Bake Shop had 27,100. Nutter Butter made up 23% of all cookie brand searches we track, and Tate's Bake Shop accounted for 5.7%. - Nutter Butter was ahead of Tate's Bake Shop in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nutter Butter’s share of searches among cookie brands in the United States moved from 19.1% to 23%, and its estimated monthly branded searches moved from 90.5K to 110K. - Across the 12 months ending September 2026, Tate's Bake Shop’s share of searches among cookie brands in the United States held steady at 5.7%, and its estimated monthly branded searches held steady at 27.1K. ## Top cookie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tate's Bake Shop was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Nutter Butter was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Tate's Bake Shop was listed before Nutter Butter in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pepperidge Farm | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Tate's Bake Shop | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Chips Ahoy | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Oreo | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Nutter Butter | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Lenny & Larry's | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about cookie brands - Asked ChatGPT "What are the best store-bought cookies?": 1. Pepperidge Farm, 2. Chips Ahoy, 3. Tate's Bake Shop, 4. Oreo - Asked ChatGPT "Which cookie brand tastes most homemade?": 1. Pepperidge Farm, 2. Tate's Bake Shop - Asked ChatGPT "What's the best protein cookie?": 1. Lenny & Larry's - Searched Google, AI Overview "cookie brands": 1. Oreo, 2. Chips Ahoy, 3. Tate's Bake Shop, 4. Nutter Butter, 5. Pepperidge Farm Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States cookie brands in September 2026? - In September 2026, Nutter Butter gained share of searches among cookie brands in the United States, from 16.4% to 23%. - In September 2026, Tate's Bake Shop lost share of searches among cookie brands in the United States, from 7.3% to 5.7%. ## Month by month | Month | Nutter Butter estimated searches | Nutter Butter Share of Search | Nutter Butter rank | Tate's Bake Shop estimated searches | Tate's Bake Shop Share of Search | Tate's Bake Shop rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 19.1% | 2 | 27.1K | 5.7% | 5 | | Nov 2025 | 60.5K | 14.6% | 3 | 40.5K | 9.7% | 4 | | Dec 2025 | 60.5K | 14.7% | 3 | 33.1K | 8% | 5 | | Jan 2026 | 74K | 16.4% | 2 | 33.1K | 7.3% | 4 | | Feb 2026 | 74K | 18.8% | 2 | 27.1K | 6.9% | 4 | | Mar 2026 | 74K | 16.6% | 2 | 33.1K | 7.4% | 4 | | Apr 2026 | 74K | 16.9% | 2 | 27.1K | 6.2% | 4 | | May 2026 | 74K | 16.9% | 2 | 27.1K | 6.2% | 4 | | Jun 2026 | 60.5K | 15.9% | 3 | 27.1K | 7.1% | 4 | | Jul 2026 | 60.5K | 17% | 3 | 27.1K | 7.6% | 4 | | Aug 2026 | 74K | 16.4% | 2 | 33.1K | 7.3% | 4 | | Sep 2026 | 110K | 23% | 2 | 27.1K | 5.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Nutter Butter’s and Tate's Bake Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nutter Butter**: Measured on the search term “nutter butter”. - **Tate's Bake Shop**: Measured on the search term “tate's cookies”. - [Nutter Butter profile](/demand/us/brands/nutter-butter) - [Tate's Bake Shop profile](/demand/us/brands/tates-bake-shop) - [All cookie brands in the United States](/demand/us/categories/us-cookie-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nutter Butter or Tate's Bake Shop more popular in search? In September 2026, Nutter Butter had more branded searches than Tate's Bake Shop among cookie brands in the United States. Nutter Butter had about 110,000 branded searches, while Tate's Bake Shop had 27,100. Nutter Butter made up 23% of all cookie brand searches we track, and Tate's Bake Shop accounted for 5.7%. ## Cite this page Brandwave. "Nutter Butter vs Tate's Bake Shop: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/nutter-butter-vs-tates-bake-shop This page is also available as HTML at https://gobrandwave.com/demand/us/compare/nutter-butter-vs-tates-bake-shop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.