--- title: "Nutter Butter vs Oreo: Which is searched more in the United States?" description: "Is Nutter Butter or Oreo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookie brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/nutter-butter-vs-oreo" publisher: "Brandwave" --- # Nutter Butter vs Oreo: Which is searched more in the United States? Is Nutter Butter or Oreo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookie brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nutter Butter and Oreo - **Competitive set**: Cookie brands - **Market**: United States - **Month measured**: Sep 2026 - **Nutter Butter Share of Search**: 23% - **Oreo Share of Search**: 51.4% ## Is Nutter Butter or Oreo more popular in search? - In September 2026, Oreo had more branded searches than Nutter Butter among cookie brands in the United States. Oreo had about 246,000 branded searches, while Nutter Butter had 110,000. Oreo made up 51.4% of all cookie brand searches we track, and Nutter Butter accounted for 23%. - Oreo was ahead of Nutter Butter in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nutter Butter’s share of searches among cookie brands in the United States moved from 19.1% to 23%, and its estimated monthly branded searches moved from 90.5K to 110K. - Across the 12 months ending September 2026, Oreo’s share of searches among cookie brands in the United States moved from 52% to 51.4%, and its estimated monthly branded searches held steady at 246K. ## Top cookie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Oreo was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Nutter Butter was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Oreo was listed before Nutter Butter in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pepperidge Farm | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Tate's Bake Shop | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Chips Ahoy | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Oreo | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Nutter Butter | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Lenny & Larry's | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about cookie brands - Asked ChatGPT "What are the best store-bought cookies?": 1. Pepperidge Farm, 2. Chips Ahoy, 3. Tate's Bake Shop, 4. Oreo - Asked ChatGPT "Which cookie brand tastes most homemade?": 1. Pepperidge Farm, 2. Tate's Bake Shop - Asked ChatGPT "What's the best protein cookie?": 1. Lenny & Larry's - Searched Google, AI Overview "cookie brands": 1. Oreo, 2. Chips Ahoy, 3. Tate's Bake Shop, 4. Nutter Butter, 5. Pepperidge Farm Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States cookie brands in September 2026? - In September 2026, Nutter Butter gained share of searches among cookie brands in the United States, from 16.4% to 23%. - In September 2026, Oreo lost share of searches among cookie brands in the United States, from 54.6% to 51.4%. ## Month by month | Month | Nutter Butter estimated searches | Nutter Butter Share of Search | Nutter Butter rank | Oreo estimated searches | Oreo Share of Search | Oreo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 19.1% | 2 | 246K | 52% | 1 | | Nov 2025 | 60.5K | 14.6% | 3 | 201K | 48.4% | 1 | | Dec 2025 | 60.5K | 14.7% | 3 | 201K | 48.7% | 1 | | Jan 2026 | 74K | 16.4% | 2 | 246K | 54.6% | 1 | | Feb 2026 | 74K | 18.8% | 2 | 201K | 51.2% | 1 | | Mar 2026 | 74K | 16.6% | 2 | 246K | 55.2% | 1 | | Apr 2026 | 74K | 16.9% | 2 | 246K | 56.2% | 1 | | May 2026 | 74K | 16.9% | 2 | 246K | 56.2% | 1 | | Jun 2026 | 60.5K | 15.9% | 3 | 201K | 53% | 1 | | Jul 2026 | 60.5K | 17% | 3 | 165K | 46.2% | 1 | | Aug 2026 | 74K | 16.4% | 2 | 246K | 54.6% | 1 | | Sep 2026 | 110K | 23% | 2 | 246K | 51.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Nutter Butter’s and Oreo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nutter Butter**: Measured on the search term “nutter butter”. - **Oreo**: Measured on the search term “oreo”. - [Nutter Butter profile](/demand/us/brands/nutter-butter) - [Oreo profile](/demand/us/brands/oreo) - [All cookie brands in the United States](/demand/us/categories/us-cookie-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nutter Butter or Oreo more popular in search? In September 2026, Oreo had more branded searches than Nutter Butter among cookie brands in the United States. Oreo had about 246,000 branded searches, while Nutter Butter had 110,000. Oreo made up 51.4% of all cookie brand searches we track, and Nutter Butter accounted for 23%. ## Cite this page Brandwave. "Nutter Butter vs Oreo: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/nutter-butter-vs-oreo This page is also available as HTML at https://gobrandwave.com/demand/us/compare/nutter-butter-vs-oreo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.