---
title: "NÜTRL vs Smirnoff: Which is searched more in the United States?"
description: "Is NÜTRL or Smirnoff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hard seltzer brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/nutrl-vs-smirnoff"
publisher: "Brandwave"
---

# NÜTRL vs Smirnoff: Which is searched more in the United States?

Is NÜTRL or Smirnoff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hard seltzer brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: NÜTRL and Smirnoff
- **Competitive set**: Hard seltzer brands
- **Market**: United States
- **Month measured**: Sep 2026
- **NÜTRL Share of Search**: 47.3%
- **Smirnoff Share of Search**: 1.3%

## Is NÜTRL or Smirnoff more popular in search?

- In September 2026, NÜTRL had more branded searches than Smirnoff among hard seltzer brands in the United States. NÜTRL had about 135,000 branded searches, while Smirnoff had 3,600. NÜTRL made up 47.3% of all hard seltzer brand searches we track, and Smirnoff accounted for 1.3%.
- NÜTRL was ahead of Smirnoff in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NÜTRL’s share of searches among hard seltzer brands in the United States moved from 39.4% to 47.3%, and its estimated monthly branded searches moved from 110K to 135K.
- Across the 12 months ending September 2026, Smirnoff’s share of searches among hard seltzer brands in the United States moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

## How did search popularity change for United States hard seltzer brands in September 2026?

- In September 2026, NÜTRL gained share of searches among hard seltzer brands in the United States, from 43% to 47.3%.
- Estimated monthly branded searches for Smirnoff in the United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

## Month by month

| Month | NÜTRL estimated searches | NÜTRL Share of Search | NÜTRL rank | Smirnoff estimated searches | Smirnoff Share of Search | Smirnoff rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 39.4% | 1 | 4.4K | 1.6% | 7 |
| Nov 2025 | 90.5K | 40.3% | 1 | 2.9K | 1.3% | 7 |
| Dec 2025 | 90.5K | 39.8% | 1 | 3.6K | 1.6% | 7 |
| Jan 2026 | 110K | 44.4% | 1 | 2.4K | 0.97% | 7 |
| Feb 2026 | 90.5K | 45.3% | 1 | 2.9K | 1.5% | 7 |
| Mar 2026 | 110K | 45.3% | 1 | 3.6K | 1.5% | 7 |
| Apr 2026 | 110K | 41.7% | 1 | 3.6K | 1.4% | 7 |
| May 2026 | 110K | 36.2% | 2 | 4.4K | 1.4% | 8 |
| Jun 2026 | 110K | 33.2% | 2 | 4.4K | 1.3% | 8 |
| Jul 2026 | 110K | 32.3% | 2 | 4.4K | 1.3% | 8 |
| Aug 2026 | 135K | 43% | 1 | 3.6K | 1.1% | 8 |
| Sep 2026 | 135K | 47.3% | 1 | 3.6K | 1.3% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using NÜTRL’s and Smirnoff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **NÜTRL**: Measured on the search term “nutrl”.
- **Smirnoff**: Measured on the search term “smirnoff seltzer”.

- [NÜTRL profile](/demand/us/brands/nutrl)
- [Smirnoff profile](/demand/us/brands/smirnoff)
- [All hard seltzer brands in the United States](/demand/us/categories/us-hard-seltzer-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is NÜTRL or Smirnoff more popular in search?

In September 2026, NÜTRL had more branded searches than Smirnoff among hard seltzer brands in the United States. NÜTRL had about 135,000 branded searches, while Smirnoff had 3,600. NÜTRL made up 47.3% of all hard seltzer brand searches we track, and Smirnoff accounted for 1.3%.

## Cite this page

Brandwave. "NÜTRL vs Smirnoff: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/nutrl-vs-smirnoff

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/nutrl-vs-smirnoff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.