--- title: "Numi vs Yogi: Which is searched more in the United States?" description: "Is Numi or Yogi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/numi-tea-vs-yogi-tea" publisher: "Brandwave" --- # Numi vs Yogi: Which is searched more in the United States? Is Numi or Yogi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Numi and Yogi - **Competitive set**: Tea brands - **Market**: United States - **Month measured**: Sep 2026 - **Numi Share of Search**: 3.9% - **Yogi Share of Search**: 10.7% ## Is Numi or Yogi more popular in search? - In September 2026, Yogi had more branded searches than Numi among tea brands in the United States. Yogi had about 14,800 branded searches, while Numi had 5,400. Yogi made up 10.7% of all tea brand searches we track, and Numi accounted for 3.9%. - Yogi was ahead of Numi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Numi’s share of searches among tea brands in the United States moved from 3.3% to 3.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Yogi’s share of searches among tea brands in the United States moved from 11% to 10.7%, and its estimated monthly branded searches moved from 22.2K to 14.8K. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Numi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Yogi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Numi and Yogi were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Twinings | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Bigelow | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Harney & Sons | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Lipton | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Celestial Seasonings | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Numi | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Yogi | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tazo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "What's the best tea brand?": 1. Harney & Sons, 2. Twinings, 3. Numi, 4. Celestial Seasonings - Asked ChatGPT "Which herbal tea is best for sleep?": named none of the brands we track - Asked ChatGPT "What's the best black tea to buy at the grocery store?": 1. Twinings, 2. Bigelow - Searched Google, AI Overview "tea brands": 1. Lipton, 2. Bigelow, 3. Twinings, 4. Celestial Seasonings, 5. Yogi, 6. Numi, 7. Harney & Sons - Searched Google, AI Overview "best tea": 1. Harney & Sons Not named in any answer: Tazo. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States tea brands in September 2026? - In September 2026, Yogi overtook Celestial Seasonings to rank 4th among tea brands in the United States, with 10.7% of the searches. - Estimated monthly branded searches for Numi in the United States fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | Numi estimated searches | Numi Share of Search | Numi rank | Yogi estimated searches | Yogi Share of Search | Yogi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 3.3% | 8 | 22.2K | 11% | 4 | | Nov 2025 | 8.1K | 3.6% | 8 | 27.1K | 12% | 4 | | Dec 2025 | 27.1K | 10.1% | 4 | 27.1K | 10.1% | 5 | | Jan 2026 | 18.1K | 6.9% | 6 | 33.1K | 12.7% | 4 | | Feb 2026 | 12.1K | 6.2% | 6 | 22.2K | 11.4% | 4 | | Mar 2026 | 9.9K | 5.9% | 7 | 22.2K | 13.2% | 4 | | Apr 2026 | 8.1K | 5.1% | 8 | 18.1K | 11.3% | 4 | | May 2026 | 6.6K | 4.5% | 8 | 14.8K | 10.1% | 5 | | Jun 2026 | 5.4K | 4.2% | 8 | 12.1K | 9.5% | 5 | | Jul 2026 | 5.4K | 4% | 8 | 14.8K | 11.1% | 5 | | Aug 2026 | 5.4K | 3.6% | 8 | 14.8K | 9.8% | 5 | | Sep 2026 | 5.4K | 3.9% | 8 | 14.8K | 10.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Numi’s and Yogi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Numi**: Measured on the search term “numi tea”. - **Yogi**: Measured on the search term “yogi tea”. - [Numi profile](/demand/us/brands/numi-tea) - [Yogi profile](/demand/us/brands/yogi-tea) - [All tea brands in the United States](/demand/us/categories/us-tea-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Numi or Yogi more popular in search? In September 2026, Yogi had more branded searches than Numi among tea brands in the United States. Yogi had about 14,800 branded searches, while Numi had 5,400. Yogi made up 10.7% of all tea brand searches we track, and Numi accounted for 3.9%. ## Cite this page Brandwave. "Numi vs Yogi: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/numi-tea-vs-yogi-tea This page is also available as HTML at https://gobrandwave.com/demand/us/compare/numi-tea-vs-yogi-tea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.