--- title: "Numi vs Tazo: Which is searched more in the United States?" description: "Is Numi or Tazo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/numi-tea-vs-tazo" publisher: "Brandwave" --- # Numi vs Tazo: Which is searched more in the United States? Is Numi or Tazo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Numi and Tazo - **Competitive set**: Tea brands - **Market**: United States - **Month measured**: Sep 2026 - **Numi Share of Search**: 3.9% - **Tazo Share of Search**: 7.2% ## Is Numi or Tazo more popular in search? - In September 2026, Tazo had more branded searches than Numi among tea brands in the United States. Tazo had about 9,900 branded searches, while Numi had 5,400. Tazo made up 7.2% of all tea brand searches we track, and Numi accounted for 3.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Numi took it in December 2025, Tazo took it in March 2026. - Across the 12 months ending September 2026, Numi’s share of searches among tea brands in the United States moved from 3.3% to 3.9%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Tazo’s share of searches among tea brands in the United States moved from 7.3% to 7.2%, and its estimated monthly branded searches moved from 14.8K to 9.9K. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Numi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tazo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Twinings | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Bigelow | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Harney & Sons | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Lipton | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Celestial Seasonings | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Numi | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Yogi | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tazo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "What's the best tea brand?": 1. Harney & Sons, 2. Twinings, 3. Numi, 4. Celestial Seasonings - Asked ChatGPT "Which herbal tea is best for sleep?": named none of the brands we track - Asked ChatGPT "What's the best black tea to buy at the grocery store?": 1. Twinings, 2. Bigelow - Searched Google, AI Overview "tea brands": 1. Lipton, 2. Bigelow, 3. Twinings, 4. Celestial Seasonings, 5. Yogi, 6. Numi, 7. Harney & Sons - Searched Google, AI Overview "best tea": 1. Harney & Sons Not named in any answer: Tazo. Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026. ## How did search popularity change for United States tea brands in September 2026? - In September 2026, Tazo lost share of searches among tea brands in the United States, from 8% to 7.2%. - Estimated monthly branded searches for Numi in the United States fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | Numi estimated searches | Numi Share of Search | Numi rank | Tazo estimated searches | Tazo Share of Search | Tazo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 3.3% | 8 | 14.8K | 7.3% | 6 | | Nov 2025 | 8.1K | 3.6% | 8 | 14.8K | 6.6% | 6 | | Dec 2025 | 27.1K | 10.1% | 4 | 14.8K | 5.5% | 7 | | Jan 2026 | 18.1K | 6.9% | 6 | 18.1K | 6.9% | 7 | | Feb 2026 | 12.1K | 6.2% | 6 | 12.1K | 6.2% | 7 | | Mar 2026 | 9.9K | 5.9% | 7 | 12.1K | 7.2% | 6 | | Apr 2026 | 8.1K | 5.1% | 8 | 9.9K | 6.2% | 6 | | May 2026 | 6.6K | 4.5% | 8 | 12.1K | 8.3% | 6 | | Jun 2026 | 5.4K | 4.2% | 8 | 9.9K | 7.7% | 6 | | Jul 2026 | 5.4K | 4% | 8 | 8.1K | 6.1% | 6 | | Aug 2026 | 5.4K | 3.6% | 8 | 12.1K | 8% | 6 | | Sep 2026 | 5.4K | 3.9% | 8 | 9.9K | 7.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Numi’s and Tazo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Numi**: Measured on the search term “numi tea”. - **Tazo**: Measured on the search term “tazo tea”. - [Numi profile](/demand/us/brands/numi-tea) - [Tazo profile](/demand/us/brands/tazo) - [All tea brands in the United States](/demand/us/categories/us-tea-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Numi or Tazo more popular in search? In September 2026, Tazo had more branded searches than Numi among tea brands in the United States. Tazo had about 9,900 branded searches, while Numi had 5,400. Tazo made up 7.2% of all tea brand searches we track, and Numi accounted for 3.9%. ## Cite this page Brandwave. "Numi vs Tazo: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/numi-tea-vs-tazo This page is also available as HTML at https://gobrandwave.com/demand/us/compare/numi-tea-vs-tazo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.