--- title: "Nothing vs TCL: Which is searched more in the United States?" description: "Is Nothing or TCL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/nothing-vs-tcl" publisher: "Brandwave" --- # Nothing vs TCL: Which is searched more in the United States? Is Nothing or TCL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nothing and TCL - **Competitive set**: Smartphone brands - **Market**: United States - **Month measured**: Sep 2026 - **Nothing Share of Search**: 5.7% - **TCL Share of Search**: 0.42% ## Is Nothing or TCL more popular in search? - In September 2026, Nothing had more branded searches than TCL among smartphone brands in the United States. Nothing had about 246,000 branded searches, while TCL had 18,100. Nothing made up 5.7% of all smartphone brand searches we track, and TCL accounted for 0.42%. - Nothing was ahead of TCL in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nothing’s share of searches among smartphone brands in the United States moved from 5.5% to 5.7%, and its estimated monthly branded searches moved from 110K to 246K. - Across the 12 months ending September 2026, TCL’s share of searches among smartphone brands in the United States moved from 0.74% to 0.42%, and its estimated monthly branded searches moved from 14.8K to 18.1K. ## Top smartphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nothing was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. TCL did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung Galaxy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apple iPhone | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Pixel | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Motorola | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | OnePlus | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Nothing | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Nokia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sony | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TCL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartphone brands - Asked ChatGPT "Which phone should I buy?": 1. Apple iPhone, 2. Samsung Galaxy, 3. Google Pixel, 4. Motorola - Asked ChatGPT "What are the best smartphone brands?": 1. Samsung Galaxy, 2. OnePlus, 3. Motorola, 4. Google Pixel, 5. Apple iPhone - Asked ChatGPT "What is the best phone for the money?": 1. Google Pixel, 2. Samsung Galaxy, 3. Apple iPhone, 4. Motorola - Searched Google, AI Overview "smartphone": 1. Samsung Galaxy, 2. Google Pixel, 3. Apple iPhone, 4. Motorola, 5. Nothing - Searched Google, AI Overview "best phone": 1. Apple iPhone, 2. Samsung Galaxy, 3. Google Pixel Not named in any answer: Nokia, Sony and TCL. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States smartphone brands in September 2026? - In September 2026, Nothing lost share of searches among smartphone brands in the United States, from 9.2% to 5.7%. - Estimated monthly branded searches for TCL in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026. ## Month by month | Month | Nothing estimated searches | Nothing Share of Search | Nothing rank | TCL estimated searches | TCL Share of Search | TCL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 5.5% | 4 | 14.8K | 0.74% | 9 | | Nov 2025 | 90.5K | 3.9% | 5 | 14.8K | 0.63% | 9 | | Dec 2025 | 110K | 4.8% | 5 | 14.8K | 0.64% | 9 | | Jan 2026 | 110K | 5.8% | 5 | 14.8K | 0.78% | 9 | | Feb 2026 | 110K | 6% | 4 | 12.1K | 0.66% | 9 | | Mar 2026 | 165K | 8.5% | 3 | 12.1K | 0.62% | 9 | | Apr 2026 | 110K | 6% | 4 | 14.8K | 0.8% | 9 | | May 2026 | 165K | 8.7% | 3 | 14.8K | 0.78% | 9 | | Jun 2026 | 301K | 13.1% | 2 | 14.8K | 0.65% | 9 | | Jul 2026 | 246K | 9.2% | 2 | 14.8K | 0.55% | 9 | | Aug 2026 | 301K | 9.2% | 3 | 18.1K | 0.56% | 9 | | Sep 2026 | 246K | 5.7% | 3 | 18.1K | 0.42% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Nothing’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nothing**: Measured on the search term “nothing phone”. - **TCL**: Measured on the search term “tcl phone”. - [Nothing profile](/demand/us/brands/nothing) - [TCL profile](/demand/us/brands/tcl) - [All smartphone brands in the United States](/demand/us/categories/us-smartphone-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nothing or TCL more popular in search? In September 2026, Nothing had more branded searches than TCL among smartphone brands in the United States. Nothing had about 246,000 branded searches, while TCL had 18,100. Nothing made up 5.7% of all smartphone brand searches we track, and TCL accounted for 0.42%. ## Cite this page Brandwave. "Nothing vs TCL: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/nothing-vs-tcl This page is also available as HTML at https://gobrandwave.com/demand/us/compare/nothing-vs-tcl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.