--- title: "Ninja vs OXO: Which is searched more in the United States?" description: "Is Ninja or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee maker brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/ninja-kitchen-vs-oxo" publisher: "Brandwave" --- # Ninja vs OXO: Which is searched more in the United States? Is Ninja or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee maker brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ninja and OXO - **Competitive set**: Coffee maker brands - **Market**: United States - **Month measured**: Sep 2026 - **Ninja Share of Search**: 10.1% - **OXO Share of Search**: 0.5% ## Is Ninja or OXO more popular in search? - In September 2026, Ninja had more branded searches than OXO among coffee maker brands in the United States. Ninja had about 165,000 branded searches, while OXO had 8,100. Ninja made up 10.1% of all coffee maker brand searches we track, and OXO accounted for 0.5%. - Ninja was ahead of OXO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ninja’s share of searches among coffee maker brands in the United States moved from 6% to 10.1%, and its estimated monthly branded searches moved from 110K to 165K. - Across the 12 months ending September 2026, OXO’s share of searches among coffee maker brands in the United States moved from 0.54% to 0.5%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top coffee maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ninja was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO was listed before Ninja in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moccamaster | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Breville | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cuisinart | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | OXO | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nespresso | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ninja | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Keurig | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | De'Longhi | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Bunn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fellow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hamilton Beach | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mr. Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee maker brands - Asked ChatGPT "Which coffee maker should I buy?": 1. Moccamaster, 2. OXO, 3. Breville - Asked ChatGPT "What are the best coffee maker brands?": 1. Moccamaster, 2. Breville, 3. OXO, 4. Ninja, 5. Cuisinart, 6. Keurig, 7. De'Longhi - Asked ChatGPT "What is the best espresso machine for home?": 1. Breville - Searched Google, AI Overview "coffee maker": 1. Cuisinart, 2. Moccamaster, 3. OXO, 4. Keurig - Searched Google, AI Overview "espresso machine": 1. Nespresso, 2. Breville, 3. De'Longhi Not named in any answer: Bunn, Jura, Fellow, Hamilton Beach, Mr. Coffee, Philips and Smeg. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States coffee maker brands in September 2026? - In September 2026, Ninja gained share of searches among coffee maker brands in the United States, from 8.1% to 10.1%. - Estimated monthly branded searches for OXO in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Month by month | Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | OXO estimated searches | OXO Share of Search | OXO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 6% | 4 | 9.9K | 0.54% | 13 | | Nov 2025 | 165K | 5.8% | 4 | 12.1K | 0.42% | 14 | | Dec 2025 | 201K | 7.7% | 4 | 12.1K | 0.46% | 14 | | Jan 2026 | 165K | 7.7% | 4 | 9.9K | 0.46% | 13 | | Feb 2026 | 110K | 6.9% | 4 | 9.9K | 0.62% | 13 | | Mar 2026 | 110K | 6.9% | 4 | 8.1K | 0.51% | 13 | | Apr 2026 | 110K | 7.3% | 4 | 8.1K | 0.54% | 13 | | May 2026 | 110K | 7.3% | 4 | 8.1K | 0.54% | 13 | | Jun 2026 | 110K | 7.2% | 4 | 8.1K | 0.53% | 13 | | Jul 2026 | 110K | 7.9% | 4 | 8.1K | 0.58% | 13 | | Aug 2026 | 135K | 8.1% | 4 | 8.1K | 0.49% | 13 | | Sep 2026 | 165K | 10.1% | 4 | 8.1K | 0.5% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Ninja’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ninja**: Measured on the search term “ninja coffee maker”. - **OXO**: Measured on the search term “oxo coffee maker”. - [Ninja profile](/demand/us/brands/ninja-kitchen) - [OXO profile](/demand/us/brands/oxo) - [All coffee maker brands in the United States](/demand/us/categories/us-coffee-maker-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ninja or OXO more popular in search? In September 2026, Ninja had more branded searches than OXO among coffee maker brands in the United States. Ninja had about 165,000 branded searches, while OXO had 8,100. Ninja made up 10.1% of all coffee maker brand searches we track, and OXO accounted for 0.5%. ## Cite this page Brandwave. "Ninja vs OXO: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/ninja-kitchen-vs-oxo This page is also available as HTML at https://gobrandwave.com/demand/us/compare/ninja-kitchen-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.