--- title: "Nespresso vs Ninja: Which is searched more in the United States?" description: "Is Nespresso or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee maker brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/nespresso-vs-ninja-kitchen" publisher: "Brandwave" --- # Nespresso vs Ninja: Which is searched more in the United States? Is Nespresso or Ninja more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee maker brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nespresso and Ninja - **Competitive set**: Coffee maker brands - **Market**: United States - **Month measured**: Sep 2026 - **Nespresso Share of Search**: 41.3% - **Ninja Share of Search**: 10.1% ## Is Nespresso or Ninja more popular in search? - In September 2026, Nespresso had more branded searches than Ninja among coffee maker brands in the United States. Nespresso had about 673,000 branded searches, while Ninja had 165,000. Nespresso made up 41.3% of all coffee maker brand searches we track, and Ninja accounted for 10.1%. - Nespresso was ahead of Ninja in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nespresso’s share of searches among coffee maker brands in the United States moved from 44.6% to 41.3%, and its estimated monthly branded searches moved from 823K to 673K. - Across the 12 months ending September 2026, Ninja’s share of searches among coffee maker brands in the United States moved from 6% to 10.1%, and its estimated monthly branded searches moved from 110K to 165K. ## Top coffee maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nespresso was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ninja was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nespresso and Ninja were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moccamaster | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Breville | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cuisinart | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | OXO | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nespresso | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ninja | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Keurig | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | De'Longhi | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Bunn | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fellow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hamilton Beach | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mr. Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee maker brands - Asked ChatGPT "Which coffee maker should I buy?": 1. Moccamaster, 2. OXO, 3. Breville - Asked ChatGPT "What are the best coffee maker brands?": 1. Moccamaster, 2. Breville, 3. OXO, 4. Ninja, 5. Cuisinart, 6. Keurig, 7. De'Longhi - Asked ChatGPT "What is the best espresso machine for home?": 1. Breville - Searched Google, AI Overview "coffee maker": 1. Cuisinart, 2. Moccamaster, 3. OXO, 4. Keurig - Searched Google, AI Overview "espresso machine": 1. Nespresso, 2. Breville, 3. De'Longhi Not named in any answer: Bunn, Jura, Fellow, Hamilton Beach, Mr. Coffee, Philips and Smeg. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States coffee maker brands in September 2026? - In September 2026, Ninja gained share of searches among coffee maker brands in the United States, from 8.1% to 10.1%. - In September 2026, Nespresso gained share of searches among coffee maker brands in the United States, from 40.4% to 41.3%. ## Month by month | Month | Nespresso estimated searches | Nespresso Share of Search | Nespresso rank | Ninja estimated searches | Ninja Share of Search | Ninja rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 44.6% | 1 | 110K | 6% | 4 | | Nov 2025 | 1.2M | 42.6% | 1 | 165K | 5.8% | 4 | | Dec 2025 | 1M | 38.3% | 1 | 201K | 7.7% | 4 | | Jan 2026 | 823K | 38.6% | 1 | 165K | 7.7% | 4 | | Feb 2026 | 673K | 42.3% | 1 | 110K | 6.9% | 4 | | Mar 2026 | 673K | 42.2% | 1 | 110K | 6.9% | 4 | | Apr 2026 | 673K | 44.5% | 1 | 110K | 7.3% | 4 | | May 2026 | 673K | 44.6% | 1 | 110K | 7.3% | 4 | | Jun 2026 | 673K | 44.2% | 1 | 110K | 7.2% | 4 | | Jul 2026 | 550K | 39.4% | 1 | 110K | 7.9% | 4 | | Aug 2026 | 673K | 40.4% | 1 | 135K | 8.1% | 4 | | Sep 2026 | 673K | 41.3% | 1 | 165K | 10.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Nespresso’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nespresso**: Measured on the search term “nespresso”. - **Ninja**: Measured on the search term “ninja coffee maker”. - [Nespresso profile](/demand/us/brands/nespresso) - [Ninja profile](/demand/us/brands/ninja-kitchen) - [All coffee maker brands in the United States](/demand/us/categories/us-coffee-maker-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nespresso or Ninja more popular in search? In September 2026, Nespresso had more branded searches than Ninja among coffee maker brands in the United States. Nespresso had about 673,000 branded searches, while Ninja had 165,000. Nespresso made up 41.3% of all coffee maker brand searches we track, and Ninja accounted for 10.1%. ## Cite this page Brandwave. "Nespresso vs Ninja: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/nespresso-vs-ninja-kitchen This page is also available as HTML at https://gobrandwave.com/demand/us/compare/nespresso-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.