---
title: "NerdWallet vs The Zebra: Which is searched more in United States?"
description: "Which is more popular in search, NerdWallet or The Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Insurance comparison sites set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/compare/nerdwallet-vs-the-zebra"
publisher: "Brandwave"
---

# NerdWallet vs The Zebra: Which is searched more in United States?

Which is more popular in search, NerdWallet or The Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Insurance comparison sites set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: NerdWallet and The Zebra
- **Competitive set**: Insurance comparison sites
- **Market**: United States
- **Month measured**: Sep 2026
- **NerdWallet Share of Search**: 54.5%
- **The Zebra Share of Search**: 4.9%

## Which is more popular in search, NerdWallet or The Zebra?

- In September 2026, NerdWallet had more branded searches than The Zebra among insurance comparison sites in United States. NerdWallet was estimated to have 110K branded searches compared to The Zebra’s 9.9K, and held a 54.5% Share of Search versus The Zebra’s 4.9%.
- NerdWallet was ahead of The Zebra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NerdWallet’s estimated Share of Search among insurance comparison sites in United States moved from 53.3% to 54.5%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, The Zebra’s estimated Share of Search among insurance comparison sites in United States moved from 7.1% to 4.9%, and its estimated monthly branded searches moved from 18.1K to 9.9K.

## How did search popularity change for United States insurance comparison sites in September 2026?

- In September 2026, The Zebra lost estimated Share of Search among insurance comparison sites in United States, from 6% to 4.9%.
- Estimated monthly branded searches for NerdWallet in United States fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

## Month by month

| Month | NerdWallet estimated searches | NerdWallet Share of Search | NerdWallet rank | The Zebra estimated searches | The Zebra Share of Search | The Zebra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 53.3% | 1 | 18.1K | 7.1% | 3 |
| Nov 2025 | 135K | 58.4% | 1 | 12.1K | 5.2% | 3 |
| Dec 2025 | 135K | 57.8% | 1 | 14.8K | 6.3% | 3 |
| Jan 2026 | 135K | 48.7% | 1 | 22.2K | 8% | 3 |
| Feb 2026 | 135K | 54.3% | 1 | 14.8K | 6% | 3 |
| Mar 2026 | 201K | 63.6% | 1 | 14.8K | 4.7% | 3 |
| Apr 2026 | 135K | 57.8% | 1 | 14.8K | 6.3% | 3 |
| May 2026 | 110K | 53.9% | 1 | 12.1K | 5.9% | 3 |
| Jun 2026 | 110K | 57.7% | 1 | 12.1K | 6.3% | 3 |
| Jul 2026 | 110K | 57.7% | 1 | 12.1K | 6.3% | 3 |
| Aug 2026 | 110K | 54.3% | 1 | 12.1K | 6% | 3 |
| Sep 2026 | 110K | 54.5% | 1 | 9.9K | 4.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using NerdWallet’s and The Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **NerdWallet**: Measured on the search term “nerdwallet”.
- **The Zebra**: Measured on the search term “the zebra”.

- [NerdWallet profile](/demand/us/brands/nerdwallet)
- [The Zebra profile](/demand/us/brands/the-zebra)
- [All insurance comparison sites in United States](/demand/us/categories/us-insurance-comparison-sites): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, NerdWallet or The Zebra?

In September 2026, NerdWallet had more branded searches than The Zebra among insurance comparison sites in United States. NerdWallet was estimated to have 110K branded searches compared to The Zebra’s 9.9K, and held a 54.5% Share of Search versus The Zebra’s 4.9%.

## Cite this page

Brandwave. "NerdWallet vs The Zebra: Which is searched more in United States?". https://gobrandwave.com/demand/us/compare/nerdwallet-vs-the-zebra

This page is also available as HTML at https://gobrandwave.com/demand/us/compare/nerdwallet-vs-the-zebra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.