--- title: "Natori vs Savage X Fenty: Which is searched more in the United States?" description: "Is Natori or Savage X Fenty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bra brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/compare/natori-vs-savage-x-fenty" publisher: "Brandwave" --- # Natori vs Savage X Fenty: Which is searched more in the United States? Is Natori or Savage X Fenty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bra brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Natori and Savage X Fenty - **Competitive set**: Bra brands - **Market**: United States - **Month measured**: Sep 2026 - **Natori Share of Search**: 2.2% - **Savage X Fenty Share of Search**: 45.7% ## Is Natori or Savage X Fenty more popular in search? - In September 2026, Savage X Fenty had more branded searches than Natori among bra brands in the United States. Savage X Fenty had about 301,000 branded searches, while Natori had 14,800. Savage X Fenty made up 45.7% of all bra brand searches we track, and Natori accounted for 2.2%. - Savage X Fenty was ahead of Natori in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Natori’s share of searches among bra brands in the United States moved from 2.4% to 2.2%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Savage X Fenty’s share of searches among bra brands in the United States moved from 40.2% to 45.7%, and its estimated monthly branded searches moved from 246K to 301K. ## Top bra brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Natori was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Savage X Fenty did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Natori | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Soma | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | ThirdLove | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bali | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Wacoal | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | SKIMS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Victoria's Secret | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Savage X Fenty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Honeylove | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Aerie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cuup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bra brands - Asked ChatGPT "Which bra brand should I buy?": 1. Natori, 2. Bali, 3. Wacoal - Asked ChatGPT "What are the most comfortable bra brands?": 1. Soma, 2. Bali, 3. Wacoal, 4. ThirdLove, 5. SKIMS, 6. Natori - Asked ChatGPT "What is the best everyday bra?": 1. Natori, 2. ThirdLove - Searched Google, AI Overview "bras": 1. Soma, 2. ThirdLove, 3. Victoria's Secret - Searched Google, AI Overview "best bras": 1. Honeylove, 2. Soma, 3. Bali, 4. ThirdLove, 5. Wacoal, 6. Natori Not named in any answer: Savage X Fenty, Aerie and Cuup. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States bra brands in September 2026? - In September 2026, Savage X Fenty overtook Victoria's Secret to become the leader among bra brands in the United States, with 45.7% of the searches. - In September 2026, Natori gained share of searches among bra brands in the United States, from 1.3% to 2.2%. ## Month by month | Month | Natori estimated searches | Natori Share of Search | Natori rank | Savage X Fenty estimated searches | Savage X Fenty Share of Search | Savage X Fenty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 2.4% | 10 | 246K | 40.2% | 1 | | Nov 2025 | 14.8K | 1.9% | 11 | 368K | 47.3% | 1 | | Dec 2025 | 12.1K | 1.7% | 11 | 368K | 51% | 1 | | Jan 2026 | 18.1K | 1.1% | 10 | 450K | 28% | 2 | | Feb 2026 | 14.8K | 2.2% | 10 | 368K | 54% | 1 | | Mar 2026 | 18.1K | 2.3% | 10 | 301K | 37.7% | 1 | | Apr 2026 | 18.1K | 2.8% | 10 | 246K | 38.7% | 1 | | May 2026 | 22.2K | 1.8% | 10 | 246K | 19.8% | 2 | | Jun 2026 | 22.2K | 1.2% | 10 | 246K | 13.1% | 2 | | Jul 2026 | 18.1K | 0.83% | 10 | 301K | 13.9% | 2 | | Aug 2026 | 18.1K | 1.3% | 10 | 301K | 22.1% | 2 | | Sep 2026 | 14.8K | 2.2% | 10 | 301K | 45.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Natori’s and Savage X Fenty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Natori**: Measured on the search term “natori bras”. - **Savage X Fenty**: Measured on the search term “savage x fenty”. - [Natori profile](/demand/us/brands/natori) - [Savage X Fenty profile](/demand/us/brands/savage-x-fenty) - [All bra brands in the United States](/demand/us/categories/us-bra-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Natori or Savage X Fenty more popular in search? In September 2026, Savage X Fenty had more branded searches than Natori among bra brands in the United States. Savage X Fenty had about 301,000 branded searches, while Natori had 14,800. Savage X Fenty made up 45.7% of all bra brand searches we track, and Natori accounted for 2.2%. ## Cite this page Brandwave. "Natori vs Savage X Fenty: Which is searched more in the United States?". https://gobrandwave.com/demand/us/compare/natori-vs-savage-x-fenty This page is also available as HTML at https://gobrandwave.com/demand/us/compare/natori-vs-savage-x-fenty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.